Antibacterial Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17620337  |  Published: January 2022  |  No of Pages: 85
Format: Electronic (PDF)  |  Industry: Personal Care Products


The global antibacterial products market was prized by USD 27.04 billion in 2020. It is estimated to witness 2.3% CAGR from 2021 to 2028.


As a result of the growing consumer consciousness regarding hygiene, the demand for antibacterial products is increasing. This is adding to the enlargement of the market. In addition, the rising occurrences of viral as well as bacterial sicknesses, like leprosy, cellulitis, and impetigo, have enhanced the demand for these products between global customers.


The major demand for hand sanitizers, hand soaps, hand washes, and masks, to avert the augmented threat linked with bacterial infectivity is steering the expansion of the market for antibacterial products. Skin-conscious clients are choosing for secured skincare as well as sanitation resolutions, which maintain the skin’s micro biome plus avert bacterial infectivity, like breakouts and acne.

Besides, persons having diabetes, sensitive skin, and weak immune systems are having a tendency to skin disease together with staphylococcal (staph), cellulitis, and impetigo. This produces skin troubles like itching, pain, swelling, pus, redness, and rashes. These illustrations are additionally projected to impel the acceptance of antibacterial products, during the near future.

Effect of Covid-19

The eruption of Covid-19 pandemic has performed a very important function in increasing the requirement for these products because the customer’s liking has changed to individual cleanliness and antibacterial skin products.

Product Insight

The hand soaps section detained the leading, 35.0% share of the antibacterial products market, in 2020. It is projected to retain domination during the forecast period. In the course of Covid-19 eruption, because of the announcement of hand sanitation information, soaps have observed growth in demand, during 2020. This has caused mass trade of antibacterial products, like hand soaps. This has presented major enlargement prospects for the section.

In addition, the hand sanitizers section detained a major revenue share, during 2020. The Covid-19 pandemic has performed a very important function in increasing the demand for antibacterial products. This is expected to carry on throughout the forecast period.

On the other hand, the body wash section is estimated to record the highest CAGR for the period of the forecast. A number of manufacturing companies of the product are presenting a new-fangled variety of options by means of the adding up of aromas. This is likely to increase the development of the section. The enhancement in alertness regarding personal cleanliness, increase in health spending along with progress in living standards are the factors projected to increase the expansion of the section.

Distribution Channel Insight

The hypermarkets & supermarkets division held the major, more than 46.6% revenue share of the market, in 2020. It is projected to develop by stable CAGR, during the forecast period. The development is accredited to the rising infiltration of self-governing retail giants, like Costco and Wal-Mart. These are increasing visibility of the products and fascinating a bigger customer base. Besides, customers have a preference to actually make sure skincare products, prior to purchase. This is pushing the retailing by means of these outlets.


The online distribution channel division is expected to record a substantial CAGR, during the forecast period. As a result of the alteration in their buying pattern plus a substantial change in way of life, customers are changing from offline outlet to online means. Online display places present augmented product visibility, greater levels of ease, and comfortable deliverance features. These are the factors pushing the expansion of the division.

The specialty store division is likely to record the highest 3.3% CAGR, during the forecast period. The growing numbers of customers are looking for cruelty-free, natural, vegan, plant sourced and hygiene skin products. Those are effortlessly available at the best specialty stores.

These stores present an elite variety of the products, available from a number of local as well as global brand names for the customers to select from. This is increasing the expansion of the division.

Regional Insight

In 2020, Asia Pacific detained the main, 46.5% share of the global antibacterial products market. It is projected to retain supremacy during the forecast period. The enlargement of the local market is backed by augmented product contributions within the germ protection class by local manufacturing companies.

Local companies similar to Dabur India, Emami Ltd., and Godrej Consumer Products Ltd., are at this time presenting antiseptic germ-kill sanitizers as well as soaps. The insist for antiseptic and antibacterial products including eucalyptus oil, neem, and aloevera is powered by augmented alertness along with regularity of use between customers, following the Covid-19 pandemic.

Central & South America is expected to record a noteworthy CAGR, throughout the forecast period. The clients in the nations together with Brazil are following preventive actions to avert disease. This has initiated a growth in demand for herbal, natural along with antibacterial products in personal care plus skincare class.

By reason of the increasing concentration on individual wellness which is pushing the demand for the product; North America is projected to record a substantial CAGR, during the forecast period. In addition, the existence of greater number of Gen X & Gen Z along with millennial residents plus their readiness to expend extra on antibacterial personal care products, and deep-rooted companies are the factors, propelling the expansion of the market, within the region.


The market is typified by the attendance of numerous small & medium-scale and a small number of entrenched companies. To get a viable advantage above opponents, product presentations is one of the major tactical programs taken on by the companies.

Some of the companies for antibacterial products market are:

  • Johnson & Johnson
  • Colgate-Palmolive Company
  • Sebapharma GmbH & Co. KG
  • GOJO Industries, Inc.
  • Reckitt Benckiser Group PLC
  • Farouk Systems, Inc.
  • Henkel Corporation
  • Bielenda
  • The Himalaya Drug Company
  • Unilever

Report Scope

Report Attribute


Market size value in 2021

USD 25.10 billion

Revenue forecast in 2028

USD 32.36 billion

Growth rate

CAGR of 2.3% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, and region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; Japan; India; Brazil; Saudi Arabia

Key companies profiled

Reckitt Benckiser Group PLC; Unilever; GOJO Industries, Inc.; The Himalaya Drug Company; Sebapharma GmbH & Co. KG; Bielenda; Colgate-Palmolive Company; Henkel Corp.; Johnson & Johnson; Farouk Systems, Inc.

Customization scope

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global antibacterial products market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)
    • Body Wash
    • Body Moisturizer
    • Hand Cream & Lotion
    • Hand Soaps
    • Hand Sanitizers
    • Facial Cleansers
    • Facial Mask

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
    • Hypermarkets & Supermarkets
    • Pharmacy & Drug Stores
    • Specialty Stores
    • Online
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • Asia Pacific
        • China
        • Japan
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • Saudi Arabia

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