Baby Care Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17620336  |  Published: January 2022  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Personal Care Products


The global baby care products market was prized by USD 18.17 billion in 2020. It is estimated to witness 4.3% CAGR from 2021 to 2028.


Since, customer inclinations are changing towards first-class, premium, and useful baby products, the market for baby care products has been observing fast enlargement. Furthermore, there has been a growing concentration on synthetic free and vegan products because of the increasing stages of consciousness about the damaging belongings of the synthetic products.


Rising liberty plus expenditure capability, the developing parenting inclination and growing contribution of women in the labor force, throughout the world, are the factors likely to advance the development of the general market.

Consistent with the piece of writing published in January 2020, on CNBC LLC, American parents having kids beneath the age of five are doing expenditure, more than USD 42.0 billion annually on child care as well as education.

Due to the rising worry about infants’ sensitive and delicate skin, an increasing number of parents are choosing for baby care products, like baby wipes, body washes and diaper creams. These are manufactured using organic and plant sourced elements.

These products furthermore present many benefits, which assists in treating rashes, discomfort, skin allergies plus additional alike problems, linked with the skin. These examples are expected to considerably advance the development of the market, during the forecast period.

Growing funds in the research & development of the products, together with the increasing inclination for organic, natural element sourced baby care products have pushed manufacturing companies to present fresh products via specialty stores as well as popular superstores. These product hand-outs are projected to optimistically affect the expansion of the baby care products market.

Effect of Covid-19

The eruption of Covid-19 pandemic has disturbed the supply chain and affected the shopping plans of the customer. Jonson & Jonson Consumer Inc. published the yearly statement and in line with it, as compared to 2019, the baby care section witnessed 9.4% drop, in 2020. Owing to the SKU validation, Covid-19 pandemic plus additional factors, the company informed the drop in sales.

Product Insight

Baby toiletries/hair care segment detained the major, more than 65.0% revenue share in 2020. It is projected to uphold its advantage, during the forecast period. Wipes, baby shampoos, washes, and conditioners, are between the majority used products, because these are regularly put on infants’ skin. Despite the benefits like refreshed skin along with instantaneous hydration, these products are user-friendly and are a comfortable as well as fast resolution for fighting problems, linked with diaper rashes, dryness, and infections.

The skin care section is expected to record the highest 5.1% CAGR, during the forecast period. The section consists of a variety of category for the massage oils, moisturizers, powders, and face creams. A number of knowledgeable parents choose to purchase the products, which hold antifungal, antioxidants, and anti-bacterial, possessions that are advantageous for the susceptible skin.

The body wash section detained the major, more than 30.0% share of the market, in the baby toiletries/hair care division, during 2020. It is projected to observe large expansion, during the forecast period.

As a result of the fast growing residents, particularly in North America and Asia Pacific, body washes is getting fame within these regions and on global level. This is promoting the growing figure of the customers to choose baby care products, used for their child.

Distribution Channel Insight

In 2020, the hypermarket & supermarket section held the major, more than 45.0% revenue share of the market. These stores present considerable returns to the customers like extraordinary visibility of global brand names, independence of choice and lesser prices. This creates them an appropriate display place, meant for every buyer grouping to buy baby care products.


The specialty store section is likely to record the highest 4.9% CAGR, during the forecast period. Due to the facility to buy the similar products on a usual basis, easiness of acquisition and wide-ranging network, a number of clients prefer to purchase baby products from these stores. Besides, these stores get benefit of the attractiveness of niche goods, such as herbal, organic and natural things.

The online section is likely to observe considerable enlargement, during forecast period. The online retailing of baby care products is expected to observe escalation, throughout the forecast period. Well-known e-commerce monsters like Wal-Mart and Amazon are the most important online dealers of baby care products.

Regional Insight

In 2020, Asia Pacific detained the major, more than 40.0% share of the global baby care products market. It is likely to observe the highest enlargement, during the forecast period. As stated by the UN report, the inhabitants of India are 1.37 billion and are expected to increase more than 270 million by 2050. This statistic will impel the acceptance of baby care products, within the region.

Central & South America is projected to increase by 4.4% CAGR, during the forecast period. In an effort to get new customers within this region, the manufacturing companies are taking part in the improvement of baby care products. It includes combination of organic and natural elements.

North America is anticipated to witness substantial enlargement, during the forecast period. The attendance of entrenched manufacturing companies of the product in North America, for example Johnson & Johnson Consumer Inc. Unilever, and Kimberly-Clark (KCWW) together with the increasing infrastructure amenities for the retailers is likely to encourage the demand for baby care products.


As a result of the attendance of fresh contestants and only some recognized companies, the market is typified. Famous retailers together with the companies are increasing their range of the products by means of integrating latest as well as inventive baby care products, to broaden their consumer support.

Amid the changing concentration on natural elements, product manufacturing companies are approaching with cotton sourced baby care products.

Some of the companies for baby care products market are:

  • California Baby
  • Sebapharma GmbH & Co. KG
  • The Himalaya Drug Company
  • Kimberly-Clark (KCWW)
  • Johnson & Johnson
  • Unilever
  • Beiersdorf
  • Citta World
  • Honasa Consumer Pvt. Ltd.
  • Procter & Gamble (P&G)

Report Scope

Report Attribute


Market size value in 2021

USD 18.35 billion

Revenue forecast in 2028

USD 25.43 billion

Growth Rate

CAGR of 4.3% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; India; Brazil; South Africa

Key companies profiled

Johnson & Johnson; Procter & Gamble (P&G); Kimberly-Clark (KCWW); Honasa Consumer Pvt. Ltd.; The Himalaya Drug Company;Citta World;Sebapharma GmbH & Co. KG;Beiersdorf; California Baby;Unilever

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. 

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global baby care products market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)
    • Baby Skin Care
        • Baby Moisturizer
        • Baby Face Cream
        • Baby Massage Oil
        • Baby Powder
        • Diaper Rash Cream
    • Baby Toiletries/Hair Care
        • Shampoo
        • Conditioner
        • Hair Oil
        • Baby Body Wash
        • Baby Wipes

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
    • Hypermarket & Supermarket
    • Pharmacy & Drugstores
    • Specialty Store
    • Online
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • France
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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