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Beard Oil Market Analysis, Growth 2025 | Industry Trends Report

Beard Oil Market Analysis Report By Distribution Channel, By Product, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619931  |  Published: July 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Personal Care Products  |  Publisher: Grand View Research

Industry Insights

The global beard oil market size was estimated at USD 925.9 million, in 2018 and is projected to grow at a CAGR of 6.1% over the forecast period, from 2019 to 2025. The growth of the market is majorly attributed to the increasing awareness regarding product in working professionals across the world. Major beauty & cosmetics companies are spending large money on the R & D to focus on continuous development of product.

In addition, celebrities, and fashion model’s involvement in creating brand awareness among consumers is expected to positively impact the market growth. In 2019, Wellem Kapenda, a fashion model from Namibia has collaborated with Chrisla Essentials brand to promote its product.

U.S. beard oil market

This oil contains carrier oils and other essential elements which keep the hair as healthy and nourished. The moisturizer abilities of product make it suitable to for all types of skins. In 2019, Wahl introduced beard oil which helps in treatment of skin irritations, itchiness, hair loss and skin dryness.

The product is made by using different elements such as moringa, seed, meadowfoam, clove, and manuka. It helps in keeping skin as healthy and hydrated with added facial hair. In 2018, Europe led the market with largest market share.

Product Insights

Based on product, the beard oil market is bifurcated into organic and conventional type. In 2018, the conventional type segment, held the largest market share in the overall market. Manufacturers of this type of product have large chain of supply and offline outlets. Conventional oils are available at lower cost compared to organic products.

Organic segment is anticipated to grow at the fastest CAGR of 6.8% over the forecasted period. Organic oils contain elements such as eucalyptus, grape seed, argon, caster, almond, pine wood, sandalwood, and fir needle. For example, eucalyptus has antifungal, anti-bacterial properties. Tea tree oils are also useful for skin nourishment. 

Distribution Channel Insights

In 2018, the convenience stores channel held the largest market share in the overall market. The segment is expected to grow substantially over the forecast period. The availability of wide range of products across these stores is a prominent factor gaining traction among consumers.

Global beard oil market

Online channel is projected to grow at a significant rate of CAGR during the forecasted period. Growing network of e-commerce platforms such as Amazon, Flipkart, Jabong, Myntra is expected to boost the market growth. Moreover, online retailers sell their product by offering discounts, cashback offers and other coupons. The online companies focus on better consumer experience, value added service offers such as home delivery options.

Regional Insights

In 2018, Europe accounted for the largest market share of over 40.0% in the overall market. In the region there is high demand for the product due to the championships held in the regions for moustache and beard. Few of the top names include Braw Beard and World Beard championships. Further, keep beard for men is currently in fashion in this region, this is fueling the market growth.

The Asia Pacific region is estimated to grow at a CAGR of 7.0% in the market. The growing awareness among consumers and rising celebrity endorsements are positively impacting the market growth.

Impact of COVID-19

Amid the COVID-19 pandemic, the beard oil market is projected to witness short-term decline in its growth. It is estimated that global beauty care market may fall by 20% to 30% in 2020. This is mostly due to the disruption in production due to lockdown across the globe. Moreover, lack of supply will be coupled with challenges faced in the delivery of non-essential product during such lockdown.

Coronavirus outbreak has adversely impacted the growth of grooming products such as beard oil, beard wash & softeners. However, this impact is expected to be for short term, once the lockdown is lifted the market is projected grow at rapid pace. Companies in market are focusing on investing in R & D activities to improve their product quality. During the lockdown, consumers prefer to buy beard oils and other haircare product from online channels to maintain social distancing norms. 

Beard Oil Market Share Insights

Leading players in the market include, BOSSMANBRANDS, Leven Rose, The American Beard Company, Mountaineer Brand, Brickell men’s Product, The Gentleman’s, ArtNaturals, Prophet and Tools, Viking Revolution, Honest Amish.  The companies in the market are focusing on developing new products and invest heavy on its R & D. For instance, Bombay Shaving Company has extended its product line by offering products such as Beard oils, and facials hair grooming.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Germany, Spain, Turkey, India, South Africa, and Egypt.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global beard oil market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Organic
    • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Hypermarkets & Supermarkets
    • Convenience Stores
    • Online

• Regional Outlook (Revenue, USD Million, 2015 -2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • Spain
        • Turkey
    • Asia Pacific
        • India
    • Central & South America
    • Middle East & Africa (MEA)
        • South Africa
        • Egypt

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