• US: +1-408-610-2300
  • Toll Free: +1-866-831-4085
  • Login / Register
Beauty and Personal Care Surfactants Market Growth Report, 2025

Beauty & Personal Care Surfactants Market Analysis Report By Product, By Application, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619813  |  Published: June 2020  |  No of Pages: 110
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global beauty and personal care surfactants market size was estimated at USD 7.35 billion in 2018 and is anticipated to grow at the CAGR of 6.79% over the forecast period, 2019 to 2025. The growing demand for bio-based, ant-ageing, and sunscreen products is mainly propelling the demand for the product. In addition, increasing consumer preference towards the skin products for enhanced beauty is expected to contribute to the market growth. 

The rising product innovations such as the use of bio-based elements are supporting the market growth. For example, in 2018, BASF has launched new products for skin care and hair care solutions with added surfactants. Furthermore, growing working population along with high demand for the personal care products is also anticipated to bolster the demand for products in the next few years.

U.S. beauty & personal care surfactants market

The younger adults are the major consumer of personal and beauty care products. They are also willing to spend high on the high quality skincare solutions. Moreover, the large distribution network of companies like Unilever, Proctor & Gamble, Johnson and Johnson, Estee Lauder Companies Inc., L’Oréal SA, and Avon Products Inc. is expected to foster the market growth. 

The growing trend of e-commerce platforms along with the increasing influence of digital media on consumers is expected to positively affect the demand for personal care products. Furthermore, increased buying power and rising product awareness among consumer is projected to boost the market growth. Additionally, increasing demand for the anti-aging solutions especially from Generation X people is expected to proliferate the demand for the product. 

Product Insights

Based on the product, the beauty & personal care surfactants market is divided into nonionics, cationics, anionics, amphoterics and others. In 2018, the nonionics segment held the largest market share of over 32.0% in the overall market. Nonionics solutions help in dissolving poor soluble elements with its high chemical features. Moreover, the growing demand for waterless products such as face wash, cleansers is also expected to contribute to the market growth. For example, in 2017, Emami Ltd has introduced face wash products under its personal grooming products segment.

Amphoterics products are projected to grow at a CAGR of around 8.7% during the forecasted period. This product has high demand owing to its properties such as low toxicity, antibacterial, high compatibility and also shows high resistance to dissolve in hard water. These products are used for hair care and are mild on skincare and eyes. Moreover, the rising demand for shampoo, shower gels, cleansers, and hand soaps is projected to support the market growth. 

Application Insights

In 2018, the skin care segment held the largest market share of over 54.0% in the overall market. The segment is driven by growing penetration of retail sector mainly in the countries like India and China. Middle class age group has attributed to high demand for the ant-ageing solutions. The skincare products market is projected to propel at the CAGR around 4.4% by the end of 2025. This trend is expected to have a positive impact on market growth in the next few years.

Global beauty & personal care surfactants market

The hair care segment is projected to grow at a CAGR of 8.13% over the forecasted period. The growing fashion trends along with consumer shift towards natural products owing to its health benefits are contributing to segmental growth. Furthermore, increasing product developments owing to the hair problems is expected to create ample opportunities for the market. 

Regional Insights

In 2018, Asia Pacific accounted for the largest market share of over 37.0% in the overall market. The growing population of aged individuals is projected to propel the demand for hair care products. In addition, the growing income levels of consumers along with the high demand for personal and anti-aging products are boosting the beauty and personal care surfactants market growth. For instance, the income level in China is increased from 2001 at the rate of around 15.0% till the end of 2016.

The North America region is estimated to grow at a CAGR of around 8.20% during the forecasted period. The increasing preference of consumers towards hair care and skincare solutions owing to personal grooming and other benefits is proliferating market growth. In the U.S., personal care product and hygiene is anticipated to exceed at the CAGR over 4.5% in the forecasting period. 

Beauty and Personal Care Surfactants Market Share Insights

The market is driven by the strategic initiatives such as product innovations, expansion, and merger & acquisitions. Leading players in the market include, BASF, Kao Corporation, Akzo Nobel, Clariant, Stepan Company, Evonik Industries, Croda International and Rhodia.

Major players focus on product innovation to remain competent in the market and expand their reach and product portfolio. Manufacturers also engage in brand endorsements through promotional events. 

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global beauty & personal care surfactants market report on the basis of product, application, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Nonionics
    • Cationics
    • Amphoterics
    • Anionics
    • Others

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Skin Care
    • Hair Care
    • Others

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • South Africa

What questions do you have? Get quick response from our industry experts. Request More information
Key questions answered in the report include
key questions
We also offers customization on reports based on specific client requirement.
Request for Customization

Choose License Type

Research Assistance

Ryan Manuel
Ryan Manuel

Research Support Specialist, USA

  1. Phone: +1-408-610-2300
  2. Toll Free: +1-866-831-4085
  3. Email: [email protected]
  • World's largest premium report database
  • Transparent pre & post sale customer engagement model
  • Unparalleled flexibility in terms of rendering services
  • Safe & secure web experience
  • 24*5 Research support service
  • 100% Secure Payments
  • Our Promise
  • 100% Service Assurance
  • Market Monitoring
  • Service Flexibility
  • 24X5 Care available