The commercial display market size across the globe was valued at USD 38,444.66 million in 2018. It is expected to witness growth with a 7.07% CAGR over the forecasted period, 2019 to 2025. This can be associated with the rising demand for digital signage and display solutions across the globe particularly in the public transportation and healthcare sectors.
The industries across the globe are gaining momentum on account of rapid urbanization, infrastructure development, and improved lifestyles of the millennial population. Also, the organizations related to the hospitality and retail segment have started using the method of digital promotion to enhance their marketing activities. Moreover, the shifting trend towards the usage of 4K and 8K displays that operate on technologies like machine learning and artificial intelligence is projected to fuel the demand for commercial displays in the upcoming years.
The advertising industry has started producing ultra-HD content. This has created an upsurge in the demand for 4K and 8K display units. Also, huge investments are being made for product development and innovation of premium display units by prominent players. They are also focusing on improving the energy efficiency of products and are implementing technologies like micro-LED and OLED.
The companies under the sectors like BFSI, healthcare, transportation, entertainment, education, and hospitality largely make use of these display solutions for implementing several marketing strategies and for trade shows. These factors are expected to drive market growth in the upcoming years.
The segment of digital signage held the largest share across the global market, in 2018 and it is anticipated to hold its dominance over the forecasted years, 2019 to 2025. This growth can be attributed to the surging usage of such displays across retail stores like supermarkets and shopping malls. This segment can be further categorized as video screens, video walls, kiosks, digital posters, transport LED systems, and others. Also, the rising trend over the usage of digital display solutions is anticipated to register the fastest growth in the upcoming years.
The display monitors are largely being used across the education and banking sectors. These monitors are majorly sized above 32 inches. Bur, the usage of curved, higher sized, and widescreen monitors is also gaining traction for applications like advertising, media, and graphic designing. The segment of TV display is projected to register steady growth with around 4.0% CAGR during the forecasted years, 2019 to 2025. This growth can be attributed to the implementation of advanced technologies like micro and mini LEDs by prominent TV manufacturers like LG Display Co. Ltd. and SAMSUNG.
In 2018, the technology segment of LCD held the largest share across the global market owing to the usage of LCD screens in banks and corporate offices across the globe. Also, the decreasing LCD production cost drove their demand. But, it is expected to become a matured segment in the upcoming years.
The LED segment is projected to hold a significant share across the global market until 2025. This can be associated with the rapid advances being undertaken in the improvement of LED technologies, its energy-efficient feature coupled with the launching of several LED display types like QLED and OLED. Also, the awareness about the latest inventions in LED technology like micro-LED and mini LED is being spread by the manufacturers which are anticipated to drive the market for LEDs during the forecasted years, 2019 to 2025.
In 2018, the segment of hardware held the largest share across the global commercial display market. This growth can be attributed to the surging requirement of hardware owing to its wear and tear as compared to the segment of software. As the demand for this equipment like accessories, installation equipment, extenders, and cables is increasing across various industrial sectors, their market is projected to grow over the upcoming years.
The segment of software is also expected to hold a significant market share due to the launching of several digital signage software. This segment is expected to witness significant growth with a 6.0% CAGR during the forecasted years. The segment of services also registered higher demand across the global market during the year 2018 due to the increasing need for servicing and maintenance of monitors and TVs. Further, the installation and setting up of the connectivity is expected to drive the market growth for the service segment in the upcoming years.
In 2018, the segment of flat panels dominated the market with a share of over 60% across the global market. This growth can be attributed to its rising usage for applications like TVs, monitors, video calls, and digital posters. As they are being widely used across the end-use industries, their demand is anticipated to surge up in the upcoming years.
The segment of curved panels is also anticipated to grow at a significant pace in the upcoming years owing to its rising usage in the production of smartphones, monitors, wearable devices, and TVs. The other segment that includes roll-able and flexible panel technologies is anticipated to register the fastest growth with the highest CAGR from 2019 to 2025 owing to their increasing popularity.
In 2018, the retail application segment held the largest share across the global commercial display market. This growth can be attributed to the surging demand for digital displays for activities like promotion and marketing services and products. As several retail companies have started usage of such digital signage and commercial grade TVsfor advertising purposes, the market for these display units is anticipated to boost in the upcoming years.
The segment of hospitality is also anticipated to register the fastest growth in the upcoming years on account of the rising number of restaurants, motels, hotels, QSRs, bars, and cafés. As these establishments require a huge number of display solutions for entertainment, food & menu display, and advertisements, their market across this segment is anticipated to grow in the upcoming years.
The display size segments of below 32 inches and 32 to 52 inches are expected to dominate the global market in 2018 and are anticipated to register steady growth in the upcoming years. Also, the demand for larger-sized displays is anticipated to increase in the upcoming years due to features like enhanced clarity and usage of energy-efficient like micro-LED and OLED. Thus, the demand for the 52 to 75 inches segment is anticipated to boost in the upcoming years.
On the other hand, the segment above 75 inches is projected to witness the highest CAGR from 2019 to 2025 on account of the surging popularity of large-sized displays across healthcare, retail, and transportation sectors. Prominent players like LG Display Co., Ltd, and SAMSUNG have launched TVs with display sizes of more than 75 inches.
The region of North America dominated the global market with a share of more than 30% across the global market, in 2018 and it is anticipated to generate revenue of USD 18,000.0 Million until 2025. This growth can be attributed to the rising number of key players in this region coupled with the increasing adoption of electronic appliances among the millennial population across developed countries like the U.S. and Canada. Moreover, the shifting trend towards the usage of these display solutions in various sectors is expected to drive market growth in the upcoming years.
The region of the Asia Pacific is projected to witness the fastest growth with a 7.03% CAGR during the forecasted years. This can be associated with rapid urbanization coupled with the surging need for the adoption of commercial displays across hospitality, retail, transportation, and healthcare sectors. Also, the rising presence of prominent players across this region is further projected to drive market growth in the upcoming years.
The outbreak of the COVID-19 virus has positively impacted the commercial displays market. The imposition of lockdown and travel restrictions has shifted the trend towards remote working and online education. Thus, the need for monitors, laptops, computers, and smartphones is projected to upsurge across the globe. Further, emerging concepts like IoT (Internet of Things) and VR (virtual reality) to enhance user experience have paved the way for the rising demand for commercial displays. Moreover, the need for display units across healthcare devices like respirators and ventilators is increasing due to the spread of the virus. But, hindrance in the supply chain as the majority of manufacturers and raw material suppliers are residing across China are expected to hamper the market growth to some extent post-pandemic period.
This market includes key players like CDW, Dell, Cisco Systems, Inc., LG Display Co., Ltd., SAMSUNG, Sony Corporation, and Panasonic Corporation. These players have started investing heavily in R&Ds for the development of new technologically advanced displays for the transportation, healthcare, and hospitality sectors. Also, the advance being made in digital signage technologies is projected to drive the market growth in the upcoming years. For example, a LED TV named the Wall was introduced by SAMSUNG that had a micrometer having features like self-emitting. This screen acts as a source of light and thus eliminates the need for backlight or color filters. The screen size for such TVs can reach above 200 inches.
These players have also started developing display products with the integration of AI-based technology solutions and remote hardware. This market includes several key players that dominate the market. These players are anticipated to hold significant market share across the global market during the forecasted years, thereby driving the growth.
The base year for estimation
Actual estimates/Historical data
2014 - 2017
2019 - 2025
Revenue in USD million and CAGR from 2019 to 2025
North America; Europe; Asia Pacific; South America; MEA
U.S.; Canada; Mexico; U.K.; Germany; France; China; Japan; India; Brazil
Revenue forecast, company share, competitive landscape, and growth factors and trends
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2014 to 2025 in each of the sub-segments. For the purpose of this study, Million Insights has segmented the global commercial display market report based on product, technology, component, display type, application, display size, and region:
• Product Outlook (Revenue, USD Million, 2014 - 2025)
• Digital Signage
• Video Walls
• Video Screens
• Transparent LED Screens
• Digital Posters
• Display Monitor
• Display TVs
• Technology Outlook (Revenue, USD Million, 2014 - 2025)
• Mini LED
• Micro LED
• Other LED
• Component Outlook (Revenue, USD Million, 2014 - 2025)
• Type Outlook (Revenue, USD Million, 2014 - 2025)
• Flat Panel
• Curved Panel
• Other Panel
• Size Outlook (Revenue, USD Million, 2014 - 2025)
• Below 32 inches
• 32 to 52 inches
• 52 to 75 inches
• Above 75 inches
• Application Outlook (Revenue, USD Million, 2014 - 2025)
• Stadiums & Playgrounds
• Regional Outlook (Revenue, USD Million, 2014 - 2025)
• North America
• the Asia Pacific
• South America
• Middle East & Africa
Research Support Specialist, USA