Complete Nutrition Products Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17620344  |  Published: January 2022  |  No of Pages: 90
Format: Electronic (PDF)  |  Industry: Food & Beverage


The global complete nutrition products market was appreciated by USD 3.9 billion in 2020. It is likely to observe 6.0% CAGR from 2021 to 2028.


In consequence of the rising concentration on fitness, organic food options, natural elements and hygienic brand names, complete nutrition products are increasing reputation between clients. Besides, user demand for convenient as well as simple to cook food products is expected to augment the demand for complete nutrition products, during the upcoming years.

US complete nutrition products market

The enlargement of e-commerce business because of increasing global internet infiltration is likely to pick up the visibility of complete nutrition products, during the upcoming years. The incessant progression in e-retailing has, furthermore, offered prospects to the companies to advertise and sell their products on global level.

Due to the increasing internet infiltration along with rising tendency of mobile shopping between clients, major players in the market for complete nutrition products are ever more introducing dedicated e-commerce websites. This is projected to present large development openings for these products, during the near future.

Effect of Covid-19

The eruption of Covid-19 has affected the complete nutrition products market in together, negative as well as positive manner. The major companies like Huel Inc. started observing an unexpected enhancement in demand, throughout the first stage of the epidemic, because increasingly clients started stockpiling the dietary and convenient food products.

Lockdown actions in the majority nations enforced citizens to live in home. This encouraged client to purchase products which does not need cooking in any way. This has augmented the demand for complete nutrition products, throughout the forecast period.

Product Insight

The powder section held the major, 54.3% revenue share and directed the market, in 2020. It is projected to retain the domination during the forecast period. Important issues like an augmented liking for natural as well as organic products and a better lifestyle are pushing the demand for powders.

On the other hand, the RTD shakes section is expected to record the highest 6.8% CAGR, during the forecast period. The fast rising demand for convenient along with price competent nourishment products is propelling the acceptance of RTD shakes between the majority consumers.

The bars section held above 10.0% revenue share, in 2020. It is projected to record 6.2% CAGR, during forecast period. Bars are measured as prospective on the move snacking alternative in addition to aid in increasing energy. These bars are a strong combination of minerals plus carbohydrates.

Distribution Channel Insight

The supermarkets & hypermarkets held major, more than 43.6% revenue share and directed the market, in 2020. The rising infiltration of self-governing retail stores like The Vitamin Shoppe, Wal-Mart, GNC Holdings, LLC, and Costco is increasing visibility of the product and appealing to a bigger customer source. Owing to the accessibility of ample wellness products, clients choose to shop for particular nutrition products, from these stores.

Global complete nutrition products market

The online distribution channel sector is expected to record the highest 6.7% CAGR, during the forecast period. Owing to the greater levels of expediency presented, online distribution channels are increasing attractiveness. A substantial change in standards of living along with a growing figure of fitness aware clients is more increasing the utilization of complete nutrition products via online network.

The convenience stores sector is expected to record 6.3% CAGR, during forecast period. The extensive attendance of these stores creates them one of the largely convenient shops for buying complete nutrition products together with additional every day necessities.

The others channel sector is estimated to record 5.0% CAGR, during forecast period. The others group comprise products promoted by means of the stores in gyms, in transit, plus a number of additional fitness specialized stores. The increasing existence of these channels through numerous nations, across the world, is enhancing the demand for the product via this channel.

Regional Insight

In 2020, North America held the major, more than 42.0% revenue share and directed the global complete nutrition products market. This enlargement is credited to the increasing concerns about the fitness for example diabetes and fatness between youngsters, which is pushing the demand through North America. On account of the rising acceptance of a healthful lifestyle between clients, the markets in North America are observing a fairly high expansion speed during current years. The increasing commonness of fitness problems in the U.S., like cancer, fatness and cardiovascular complaints is unlocking new-fangled opportunity for the market.

The market in Asia Pacific is likely to observe 7.4% CAGR, during the forecast period. The solid demand for these products mainly from the nations like India, Taiwan, China, Australia, and Japan, is the most important factor steering the market in Asia Pacific. By means of spending in well-paid markets through Asia, multinational companies are increasing their range. This is projected to stimulate the expansion of the local market.

The occurrence of inappropriate in addition to unhealthful diets in the majority customers together with women and children is detected. This is, furthermore, powering the demand for these products, within the region.

The market in Europe is projected to observe 5.8% CAGR, during the forecast period. Consistent with the World Health Organization (WHO), European nations like Lithuania, the U.K., and Hungary, registered 26.3%, 27.8%, and 26.4%, stages of obesity, correspondingly. Moreover, these nations observed the commonness of fatness between the youthful populations. This fitness associated inclination is anticipated to impel the demand for the products, during the forecast period.


As a result of the existence of a numerous small as well as medium size along with a small amount of entrenched companies, the market for complete nutrition products is typified. The important tactical plan of the companies is presentation of the new products.

Some of the companies for complete nutrition products market are:

    • Jimmy Joy
    • Numix
    • Lady Boss
    • Ideal Shape
    • Huel Inc.
    • Y Food Labs GmbH
    • Muscle Blaze
    • RSP Nutrition
    • Slim Fast
    • Soylent

Report Scope

Report Attribute


Market size value in 2021

USD 4.1 billion

Revenue forecast in 2028

USD 6.3 billion

Growth Rate

CAGR of 6.0% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; Japan; India; Brazil; South Africa

Key companies profiled

Huel Inc.; Soylent; IdealShape; SlimFast; LadyBoss; RSP Nutrition; Numix; MuscleBlaze; Jimmy Joy; YFood Labs GmbH

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global complete nutrition products market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)
    • Powder
    • RTD Shakes
    • Bars

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • Japan
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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