Denim Jeans Market Analysis Report By End User, By Sales Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619488  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global denim jeans market size was valued at USD 64.62 billion, in 2018. The market is further expected to grow at a CAGR of 6.81% from, 2019 to 2025. An increase in population and the growing number of the consumer in high-income group, in emerging countries like Japan and China, are some of the key factors driving the market.

The key players in the denim jeans market have invested their focus on product innovation for better standards and are further expected to drive the demand. Further contributing to market growth is growing awareness of the accessibility of the various product. This includes boot cut, slim, tapered, regular fit denim and cropped. In addition, the rise would fuel the increase in demand for branded apparel. Moreover, changing the culture at workplaces such as wearing casuals instead of formal attires and rising innovation in designs has increased the trend of partying during weekends rather than formal wear or chinos.

U.S.denim jeans marketIt is further predicted that the impact of various social media platforms will fuel market growth. In addition, the increasing apparel industry around various regions with the launch of branded and premium products is expected to have a major impact on the development of the denim jeans market. Major producers have pursued many business strategies to boost their sales, such as regional and capacity growth, R&D, and M&A.

The continuous cost-cutting measures implemented by the supply chain manufacturers have reduced the performance issues, which has increased customer satisfaction and boosted the demand for the market. However, when synthetic fibers were replaced by cotton in denim jeans and shrinking, jeans fading, stretching, and falling apart has increased consumer dissatisfaction.

Sales Channel Insights

Offline sales accounted for the largest market share, in 2018. The growing number of departments, specialty, and fashion stores has greatly contributed to the growth of the market. Moreover, the availability of cost-effective high-quality products in this segment is expected to contribute to the growth of the market during the forecast period.

Further, the online sales channel segment is expected to experience the fastest growth, growing at a CAGR of 10.04 %, from 2019 to 2025. The market is gaining traction with the growing popularity and number of e-commerce websites which include Myntra, Amazon, and Flipkart among others. These websites offer a wide variety of products. Moreover, increasing numbers of smartphone and internet users are expected to support product sales with the help of online platforms, thereby helping in segment growth.

End-User Insights

In 2018, men accounted for the highest market share of over 55%. Thanks to the improved living standards and demand for fashionable fashion apparel, the segment is expected to maintain the leading position from, 2019 to 2025. Items, such as studded and patched jeans, are growing in preference among the men segment.

Global denim jeans market

From 2019 to 2025, the female end-user segment is projected to post the highest CAGR of 7.25%. This growth is attributable to high demand for the product, especially in emerging countries. Therefore, continuous product innovation in this segment will drive the growth further due to changing consumer demands.

Regional Insights

In the next few years, North America is expected to account for the largest market share. It will retain its dominant position over the forecast period as retail sales revenue in the apparel industry increases. However, the rising market for women's wear in the region also contributes to market growth.

From, 2019 to 2025 Asia Pacific is expected to grow at the fastest rate. Some of the key brands like Perry Ellis, Levi Strauss, VF, ITG, and American Eagle Outfitters are joining this region's emerging markets due to rising levels of customer disposable income. Therefore, high demand for a product as a result of changing lifestyles would help the industry to grow in the coming years.

Denim Jeans Market Share Insights

The market is very competitive and differentiated by several new strategies, such as merger & acquisition, product & technological advances, and capacity expansion, which are pursued by main companies to gain maximum market share. The Gap, Inc.; Levi Strauss & Co.; VF Corp.; Pepe Jeans S.L.; PVH Corp.; H&M Hennes & Mauritz AB; U.S. Polo Assn; Kering S.A.; and Bestsell are some of these companies.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors, and trends

Country Scope

U.S., Germany, U.K., China, Japan, and Brazil

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global denim jeans market report based on Sales Channel, End User, and region:

• Sales Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Offline

• End User Outlook (Revenue, USD Billion, 2015 - 2025)
    • Men
    • Women
    • Children

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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