DNA-Based Skin Care Products Market Analysis Report By Product, By Distribution Channel, By Region, Competitive Landscape And Segment Forecasts From 2019 To 2025

Industry Insights

The global DNA-based skincare products market size was accounted for USD 7.4 billion, in 2018 and is anticipated to grow at a CAGR of 6.8% over the forecasted period, from 2019 to 2025. DNA mapping helps to personalize the skincare routine. It helps to identify genetic skin problems. After genetic testing, professionals prescribed beauty products that ensure effective compatibility with their genes. These tests are initially done in a wellness clinic; however, they can also be tested at home as per the convenience of consumers.

DNA-based skincare provides several skin benefits that include collagen formulation, inflammation control, and increased anti-oxidants in the body. Genetic testing is a suitable solution for skincare routine as it is convenient, easy to conduct, and provides accurate results in less time.

DNA testing at home is gaining popularity among consumers, as manufactures are coming up with simple and easy-to-use kits.  Many DNA kits are available at the market that provides a detailed history of family health along with wellness reports of family based on genetics. By examining, an individual’s genetic markers and their skin genetic profile the test can be recommended related to beauty routines and grooming. The test shed light on several major concerns such as skin elasticity, fine lines, sun protection, wrinkles, and collagen quality. The cost of these kits is decreased to some extent in recent years, to make them accessible to a larger number of consumers.

The personal care industry is expected to witness significant growth due to increasing consumer spending on beauty products. Increasing awareness regarding skin problems is also expected to increase the demand for DNA-based skincare products. In addition, promotional activities and advertisements by the small and large players are also playing an important role to augment market growth. The increasing trend of beauty products and spending capacity on skin & personal care products are expected to drive the demand for the market over the forecast period.

Product Insights

By product, the market is segmented into serum, creams, and others. Cream-based products accounted for the largest market share of more than 52.5%, in 2018. Professionals commonly prescribe creams after genetic testing as it helps to reduce several skin problems such as sagging skin, wrinkles, sun damage, and skin inflammation.

Serums are expected to grow with the highest CAGR of 8.0% in DNA-based skincare products over the forecast period. The demand for serums-based products has increased among various age groups owing to easy application, lightweight and fast-absorbing properties. The serums contain vitamin C and collagen to improve skin texture and give an even skin tone. They also help to reduce dark spots, marks and lighten scars without any side effects caused by chemical formulations, thereby expected to gain traction among different age groups over the forecast period.

Distribution Channel Insights

By distribution channel, the DNA-based skincare products market is fragmented into offline and online channels. The offline sales channel held the largest market share of over 66.0%, in 2018. This high growth rate can be attributed to a high preference for testing genes in clinics among consumers instead of using home kits. Moreover, the consumers believe that the test done by specialists is more reliable and the product recommend by them will give the most effective results. This is expected to further drive the growth of the offline channels.

DNA-based skincare products are easily available at clinics, medical stores, convenience stores, and specialty stores, thereby expected to spur the offline channel demand. Moreover, the time-consuming online buying process is a key factor to impel the growth of this channel over the forecast period.

On the other hand, the online distribution channel is projected to grow with the highest CAGR of more than 8.0%, during the forecast period. The increasing popularity of e-commerce portals such as Amazon, Sephora, Skin Store, Allure, Clinique, and Marie Claire among consumers is projected to boost the growth of this channel over the forecast period. Further, several offers, discounts, and deals offered by online channels will spur the segment growth from 2019 to 2025.

Regional Insights

North America accounted for the largest market share of more than 39.0%, in 2018. The growth is attributed to the increasing popularity of cosmetic products and skincare professionals along with strong distribution channels.

Asia Pacific is projected to grow at the fastest CAGR of more than 8.0% from 2019 to 2025.  This growth is attributed to the increasing demand for DNA-based beauty products from various countries like India, China, Japan, and Australia. Hence, several manufacturers are looking to penetrate across the Asian countries, which is expected to drive the growth of the regional market.

Impact of COVID-19

The DNA-based skincare products market has witnessed a positive impact due to the COVID-19 pandemic. The COVID-19 pandemic has forced people to rethink their skincare and personal care products. Consumers are increasingly shifting towards technologically advanced solutions such as electronic gadgets, and genetic tests to get quantifiable results by using scientific measurements. Due to government restrictions for movements, consumers are preferring these gadgets for genetic tests. Therefore, the demand for DNA-based skincare products has increased from sanitizers to anti-wrinkle creams, as people became more health conscious during this pandemic.

DNA-Based Skin Care Products Market Share Insights

The rising demand for skincare products and generic testing services in countries like Brazil, Germany, and, China is influencing the manufactures for product innovation and development. Hence, companies are investing in R&D and implementing several marketing strategies such as partnerships, mergers and acquisitions, and geographical expansion.

Key players included in this market are EpigenCare, Jinomz, Caligenix, SkinGenie, dnaskin, ALLÉL, Targeted DNA, Imagine Labs, Evergreen Health Solutions Ltd., EpigenCare Inc, and SkinDNA.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Million Insights has segmented the global DNA-based skin care products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Creams
    • Serums
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • Saudi Arabia