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DNA-Based Skin Care Products Market Size, 2025 | Industry Report

DNA-Based Skin Care Products Market Analysis Report By Product, By Distribution Channel, By Region, Competitive Landscape And Segment Forecasts From 2019 To 2025

Report ID: MN17619664  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global DNA-based skin care products market size was accounted for USD 7.4 billion, in 2018 and is anticipated to grow at a CAGR of 6.8% over the forecasted period, from 2019 to 2025. DNA mapping helps to personalize the skincare routine. It helps to identify genetic skin problems. After genetic testing, professionals prescribed the beauty products that ensure effective compatibility with their genes. These tests are initially done in a wellness clinic; however, it can also be tested at home as per the convenience of consumers.

DNA based skincare provides several skin benefits that include collagen formulation, inflammation control, and increased anti-oxidants in the body. Genetic testing is a suitable solution for skincare routine as it is convenient, easy to conduct and provides accurate results in less time.

U.S. DNA-based skin care products market size

DNA testing at home is gaining popularity among consumers, as manufactures are coming up with simple and easy to use kits.  Many DNA kits are available at the market that provides a detailed history of family health along with wellness reports of family based on genetics. By examining, an individual’s genetic markers and their skin genetic profile the test can be recommended related to beauty routines and grooming. The test shed light on several major concerns such as skin elasticity, fine lines, sun protection, wrinkles, and collagen quality. The cost of these kits is decreased to some extent in recent years, to make it accessible to a larger number of consumers.

The personal care industry is expected to witness significant growth due to increasing consumer spending on beauty products. Increasing awareness regarding skin problems is also expected to increase the demand for DNA-based skincare products. In addition, promotional activities and advertisements by the small and large players are also playing an important role to augment market growth. The increasing trend of beauty products and spending capacity on the skin & personal care products are expected to drive the demand for the market over the forecast period.

Product Insights

By product, the market is segmented into serum, creams, and others. Cream-based products accounted for the largest market share of more than 52.5%, in 2018. Professionals commonly prescribe creams after genetic testing as it helps to reduce several skin problems such as sagging skin, wrinkles, sun damage, and skin inflammation.

Serums are expected to grow with the highest CAGR of 8.0% in the DNA-based skincare products over the forecast period. The demand for serums-based products has increased among various age groups owing to easy application, lightweight and fast-absorbing properties. The serums contain vitamin C and collagen to improve skin texture and give even skin tone. They also help to reduce dark spots, marks and lighten scars without any side effects caused by chemical formulations, thereby expected to gain traction among different age groups over the forecast period.

Distribution Channel Insights

By distribution channel, the DNA-based skin care products market is fragmented into offline and online channels. The offline sales channel held the largest market share of over 66.0%, in 2018. This high growth rate can be attributed to a high preference for testing genes in clinics among consumers instead of using home kits. Moreover, the consumers believe that the test done by specialists is more reliable and the product recommend by them will give the most effective results. This is expected to further drive the growth of the offline channels.

DNA-based skin care products are easily available at clinics, medical stores, convenience stores, and specialty stores, thereby expected to spur the offline channel demand. Moreover, the time-consuming online buying process is a key factor to impel the growth of this channel over the forecast period.

Global DNA-based skin care products market share

On the other hand, the online distribution channel is projected to grow with the highest CAGR of more than 8.0%, during the forecast period. The increasing popularity of e-commerce portals such as Amazon, Sephora, Skin Store, Allure, Clinique and Marie Claire among consumers is projected to boost the growth of this channel over the forecast period. Further, several offers, discounts, and deals offered by online channels will spur the segment growth from 2019 to 2025.

Regional Insights

North America accounted for the largest market share of more than 39.0%, in 2018. The growth is attributed to the increasing popularity of cosmetic products and skincare professionals along with strong distribution channels.

Asia Pacific is projected to grow at the fastest CAGR of more than 8.0% from 2019 to 2025.  This growth is attributed to increasing demand for DNA-based beauty products from various countries like India, China, Japan, and Australia. Hence, several manufacturers are looking to penetrate across the Asian countries, which is expected to drive the growth of the regional market.

Impact of COVID-19

The DNA-based skincare products market has witnessed a positive impact due to COVID-19 pandemic. The COVID-19 pandemic has forced people to rethink about their skin care and personal care products. Consumers are increasingly shifting towards technologically advanced solutions such as electronic gadgets, and genetic tests to get quantifiable results by using scientific measurements. Due to government restrictions for movements, consumers are preferring these gadgets for genetic tests. Therefore, the demand for DNA-based skin care products has increased from sanitizers to anti-wrinkle creams, as people became more health conscious during this pandemic.

DNA-Based Skin Care Products Market Share Insights

The rising demand for skin care products and generic testing services in countries like Brazil, Germany, and, China is influencing the manufactures for product innovation and development. Hence, companies are investing in R&D and implementing several marketing strategies such as partnerships, merger and acquisition, and geographical expansion.

Key players included in this market are EpigenCare, Jinomz, Caligenix, SkinGenie, dnaskin, ALLÉL, Targeted DNA, Imagene Labs, Evergreen Health Solutions Ltd., EpigenCare Inc and SkinDNA.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., U.K., Germany, China, India, Brazil, Saudi Arabia

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global DNA-based skin care products market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Creams
    • Serums
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • Saudi Arabia

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