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Face Wash And Cleanser Market Size, 2025 | Industry Trend Report

Face Wash And Cleanser Market Analysis Report By Product Type, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619502  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global face wash and cleanser market size was USD 22.19 billion, in 2018 and expected to grow with a CAGR of 6.0% during the forecast period, 2019 to 2025. Face wash and cleanser are expected to see high growth, owing to growing awareness of skin health and increasing pollution. Additionally, demand for specialized and natural products is expected to increase market growth, due to the increasing number of skin issues, which include rash, irritation, and acne.

Rising concerns for facial beauty, increasing pollution and acquaintance with UV radiations is driving the demand for this market. Furthermore, maintaining the even skin tone and increasing the number of distribution channels is anticipated to propel the demand for the market.

U.S. Face Wash and Cleanser Market

The rising adoption of public media platforms among the young generation, such as Facebook, YouTube, and Instagram, is expected to play an important role in the market growth. Moreover, rising product awareness, innovation, and services offered by the retailers are likely to have a positive impact on the growth of this market.

Hypermarket & Supermarket distribution channel has accounted for the highest revenue share, in 2018. Furthermore, Asia Pacific market holds the largest market during the historic period and expected to increase further, while retaining its top position during the forecast period. Moreover, Middle East & Africa is expected to see the fastest growth during the forecast period.

Product Type Insights

Based on product type, the face wash and cleanser market is segmented into cleanser and face wash. The face wash is further bifurcated into cream-based, foam-based and gel-based. The cream-based segment has accounted for the largest share, in 2018. Furthermore, Foam based segment is anticipated to be the fastest emerging segment during the forecast period from 2019 to 2025. Cleanser segment is further divided into cream-based, oil-based and gel-based. Cream-based cleanser holds the highest market share in 2018 and anticipated to observe steady progress in the future. Furthermore, the gel-based segment is expected to have the fastest CAGR over the forecast period 2019 to 2025.

Distribution Channel Insights

Based on the distribution channel, the market has been bifurcated into hypermarket & supermarket, specialty stores, drugstore, and online channels. In 2018, hypermarket & supermarket holds the highest revenue share of distribution channel, owing to increasing investments on retail stores and rising consumer serviceability.

Global Face wash and Cleanser Market

The online channel is anticipated to be the fastest-growing segment. It is expected to grow at a CAGR of 6.5% during the forecast period, 2019 to 2025. The market is gaining traction with the growing number of e-commerce websites such as Flipkart, Amazon and Myntra. Moreover, increasing numbers of smartphone and internet users are expected to support product sales and boost the demand for the distribution channel segment. 

Regional Insights

Based on the region, the market is divided into North America, Asia Pacific, Europe, Middle East, and Africa and Central and South America. The Asia Pacific holds the largest market share and expected to retain the dominant position over the forecast period. This revenue growth is attributed to high growth opportunities in the developing countries, like Hong Kong India and China.

Moreover, rising demand for natural products, increasing pollution and cost-effective manufacturing in various countries are expected to drive growth further. The Middle East and Africa are predicted to be the fastest-growing market during the forecast period. High awareness of skin health and rising disposable income is expected to drive the demand for the region. 

COVID-19 Impact Insights

The face wash and cleanser market has been negatively impacted by the on-going COVID-19 pandemic. The declining sales of beauty & personal care products and the closure of various convenient and specialty storesare hampering the market growth. Furthermore, the demand for non-essential products such as face wash, lotions, cleanser, and skincare oils has drastically reduced over the past few months. Thus, impeding the market growth during the pandemic. However, as per the government guidelines, people need to wear face masks in public or during the work shifts, often for hours at a time. These practices can damage, and cause various skin problems, thus, expected to propel the demand for face wash and cleansing products in the forthcoming years.

Face wash and Cleanser Market Share Insights

Some of the key players operating in the facewash and cleanser market include Unilever, L’Oreal, Procter & Gamble, The Himalaya Drug Company, Godrej Consumer Products Ltd., Estee Lauder Company Ltd., Shiseido Co., Ltd., Johnson and Johnson Ltd., The Proactiv Company LLC and Forest Essentials, These companies have implemented numerous competitive strategies such as merger & acquisition, product & technological advances and capacity expansion, which help them to capture the larger market share. 

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage        

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Germany, U.K., China, and India

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Million Insights has segmented the global face wash and cleanser market report on the basis of product type, distribution channel, and region:

• Product Type Outlook (Revenue, USD Billion, 2015 - 2025)
    • Face Wash
        • Gel-based
        • Cream-based
        • Foam-based
    • Cleanser
        • Gel-based
        • Cream-based
        • Oil-based

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Drugstore
    • Supermarket & Hypermarket
    • Specialty Stores

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
    • Middle East & Africa

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