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Glamping Market Size, Research, 2025 | Industry Growth Report

Glamping Market Analysis Report By Accommodation Type, By Age Group, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619693  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global glamping market size was accounted for USD 2.1 billion, in 2018. It is projected to grow at a CAGR of 12.5% over the forecasted period, 2019 to 2025. Increasing consumer preference for travel and adventure is projected to surge the demand for the product. Additionally, growing popularity of eco-tourism and growing awareness among travelers regarding adventure facilities for getting luxurious experience is also expected to propel the demand for the glamping products.

Consumers are willing to spend huge amounts on travel & tourism which is expected to boost the growth of the market. Growing consumer awareness along with ethical consumerism is complementing the market growth. Moreover, rising traction among solo travelers, campers for staycations is anticipated to positively impact the demand for glamping products.

U.S. glamping market

Furthermore, the resort-style and modern amenities services are growing in popularity. Top tourism service providers give luxurious amenities such as portable toilets, air conditioners, Wi-Fi, television, and kitchen appliances at camping sites which is anticipated to boost the demand for glamping products among the adventure enthusiasts. Moreover, growing trend of adventure and safari is projected to contribute to the market growth in the next few years. 

Rising popularity among urban escapists and nature lovers for adventure landscapes is anticipated to foster the glamping services market. In addition, growing preference for exotic accommodations and social media influence are some of the major factors projected to propel the market growth. In addition, different music fests along with entertainment activities are increasing the trend of camping. 

Rising penetration of internet and influence of social media to find new and exotic destinations for adventure sports and camping is projected to drive the glamping market growth from 2019 to 2025. Thus, various players use internet for advertising and promotions and generally do marketing through blogs, articles. For example, Honey Glamping provides a glamping service in Auckland, New Zealand for staycations and festivals.

Age Group Insights

The segments of 18-32 and 33-50 years age group hold the largest share of over 75.0% in the overall market. This growth is primarily attributed to increasing trend of traveling and camping along with high penetration of internet. The 18 to 32 years group is anticipated to grow at the highest CAGR from 2019 to 2025. Growing consumer preference for travel & adventure and high purchasing power are expected to foster the demand for glamping services. 

The 33 to 50 years is projected to grow significantly in the next few years, owing to the high purchase power and greater financial freedom among the group. Additionally, customized services for this age group are projected to propel the market growth. Although, busy work routines are expected to hinder the growth of the market. 

Accommodation Type Insights

Based on accommodation type, the market is segmented into cabins & pods, tents, yurts, treehouses and others. The cabins & pods segment dominated the market in the years 2018 and is anticipated to grow at the highest CAGR from 2019 to 2025. High safety features, luxurious amenities, kitchens, and lockable systems are offered by this type of accommodation. It also provides air conditioning and bathtubs. All these key factors are expected to bolster the demand for the service.

Global glamping market

Tents type accommodation is the second highest growing segment in the overall market. Tents provide traditional and modern style camping service with great view and other amenities. Increasing number of parties at remote locations, corporate events, weddings is a key factor propelling the growth of this segment.

Regional Insights

In 2018, Europe dominated the market with the largest share in the overall market. Top tourist service providers focus on online service to introduce various types of accommodation for creating interest among the consumers. Growing interest especially among 18 to 50 years group is contributing to the market growth.

North America is estimated to grow at a significant rate from 2019 to 2025. Growing fad about adventure and new place experience is fostering the demand for the camping service. Increasing consumer preference towards activities such as fishing, water sports, off-roading is supporting the market growth. According to the studies, American consumers have spent over USD 887 billion on outdoor activities.

Asia Pacific is projected to grow substantially during the forecasted period. Rapidly growing tourism industry is mainly complementing to the growth of the market.

Impact of COVID-19 Insights

The COVID-19 pandemic has negatively impacted the global glamping market. Coronavirus has imposed limitation on domestic and international travel tours due to lockdown restrictions. According to World Travel & Tourism Council (WTTC), international tourism has been decreased by 22.0% in first quarter of 2020. In Europe, several countries including Spain, and Italy travel industry shows that the number of nights spent in different tourist accommodation was decreased in March 2020.

However, several countries like Spain, Italy, and the U.S. have partially lifted the lockdown. This is projected to surge the growth of camping, and travelling activities which, in turn is expected to boost growth of the market.

Glamping Market Share Insights

Leading players in the market include Under Canvas, The Resort at Paws Up, Collective Retreats, Eco Retreats, Tentrr, Nightfall Camp Pty Ltd., Longitude 131º, Tanja Lagoon Camp, Paper Bark Camp, and Wildman Wilderness Lodge.

Growing popularity of outdoor activities is expected to influence the major hotel service providers to invest in these services. For example, in 2019, Tribute Portfolio has introduced Natra Bintan with over 100 safari theme tents.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & Middle East & Africa

Country scope

U.S., Italy, U.K., Australia, India, Brazil, and South Africa.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization


Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global glamping market report on the basis of accommodation type, age group, and region:

• Accommodation Type Outlook (Revenue, USD Million, 2015 - 2025)
    • Cabins & Pods
    • Tents
    • Yurts
    • Treehouses
    • Others

• Age Group Outlook (Revenue, USD Million, 2015 - 2025)
    • 18-32 years
    • 33-50 years
    • 51-65 years
    • Above 65 years

• Regional Outlook (Revenue, USD Million, 2015 -2025)
    • North America
        • U.S.
    • Europe
        • Italy
        • U.K.
    • Asia Pacific
        • Australia
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa (MEA)
        • South Africa

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