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Herbal Toothpaste Market Analysis Report By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619699  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global herbal toothpaste market size was worth USD 1.5 billion in the year 2018. Changing consumers’ taste from synthetic to natural and homegrown products is a major factor behind the market growth.  Organizations including Patanjali Ayurved and Dabur are playing a key role in supplementing the market growth amid rising demand for these products.

Rising awareness among consumers regarding the benefit of herbal products has led to an increase in focus from manufacturers to introduce new variants of products. For example, a leading toothpaste manufacturer Colgate-Palmolive introduced Vedshakti in 2018. The company launched this product in Thailand with an aim to widen its product offering in the natural segment.

china herbal toothpaste marketLeading Indian brand Patanjali Ayurved is likely to introduce new products variants in its brand DantKanti. This new launch is anticipated to positively influence the growth of the herbal toothpaste market over the forecast period. Further, under the Ayush scheme in India, HUL expanded its personal care products including toothpaste in the Ayurvedic segment. The use of various ingredients such as clove, ginger, neem, and others is getting popular owing to their enhanced taste and numerous health benefits. For example, Amway introduced herbal toothpaste made up of clove, neem, and mint with its brand name Glister.

Of late, there has been a shift in consumer preferences from synthetic products to herbal products for oral care owing to increasing awareness among consumers about the adverse effect of synthetic ingredients. Herbal products are prepared from plant extracts, myrrh, essential oils, soda, and other products. In addition, it contains no toxic elements. Further, growing consumer spending on oral care and personal hygiene is expected to propel the demand for herbal toothpaste over the forecast duration.

Owing to growing awareness among consumers, the demand for multifunctional toothpaste has increased considerably as they provide multiple oral care solutions including remineralization of demineralized enamel. Further, owing to the growing use of tobacco products, the demand for convenient yet effective oral care solutions is gaining traction. This factor, in turn, is likely to drive the product demand over the next few years.

Distribution channel Insights

Among different distribution channels, hypermarket & supermarket was the leading shareholder in 2018 with 47%. Rising product visibility and a rise in the number of traditional groceries in the supermarket are driving this segment growth.

On the other hand, the general store category is projected to register a significant growth rate primarily because of the rise in the number of independent stores. Such stores enable easy accessibility of a variety of products in a confined space. Further, leading companies like HUL, Patanjali, and Dabur India are focusing on increasing their product reach in remote rural areas. For example, Patanjali intended to open nearly 500 stores by 2019 end, which is projected to positively affect product sales.

The online segment is likely to register a CAGR of 10.4% during the forecast years. Leading market players are focusing on partnerships with online players such as Amazon, Paytm, 1mg, Flipcart, and BigBasket among others to cater to the growing consumers’ needs. For example, a leading market player Dabur collaborated with Amazon to promote online sales of its products. The company sells over 30 products through an online platform with nearly 80 more to come over the next few years.

Regional Insights

In 2018, Asia Pacific was the largest shareholder with 90% of the market share. Growing awareness among consumers regarding the health benefits of herbal products and increasing demand from India fueled by the presence of key players are the major factors attributing to the growth of the region. Further, the introduction of new products by major players such as Dabur, Patanjali, and Himalaya is also attracting consumer attention. Thereby, aiding the market growth.

Global herbal toothpaste market

In the Asia Pacific, India occupied 21% of the market share in 2018. Favorable government initiatives such as the promotion of ancient culture and practices through ‘AYUSH’ and growing focus on Yoga have positively affected the product penetration in the Indian market. Further, the availability of a wide variety of products at reasonable prices is also boosting the market growth.

EMEA is likely to register the maximum CAGR of 9.6% from 2019 to 2025. Changing consumers’ preferences from synthetic to natural is a major growth factor attributing to the market growth. Further, growing online retailing of herbal products and increasing spending by consumers on oral care products are strengthening the product demand in the region. Moreover, there are no artificial sweeteners are added to these products, thus, making them suitable for children. 

Herbal Toothpaste Market Share Insights

The presence of several well-established players makes the overall market competitive. These key players are Dabur India, Patanjali Ayurveda, Amway, GlaxoSmithKline plc, Himalaya Wellness, Procter & Gamble, leverayush, INC, Colgate-Palmolive, and VICCO LABORATORIES among others. Market presence moderate to high entry barrier for new players, however, product differentiation and effective marketing strategy can make a huge difference.

A new product launch is a key factor that is driving the competition in the market. For example, Dabur India introduced various new products including its toothpaste brand Red Umbrella. The company claims its toothpaste products to be the first in India in the Ayurvedic gel segment. Various other companies are also following a similar suit as they aim to consolidate their position in the market.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

Americas, EMEA, and the Asia Pacific

Country scope

Nigeria, China, India, Thailand, and South Korea

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global herbal toothpaste market report on the basis of distribution channel and region:

• Distribution Channel Outlook (Revenue, USD Million,2015 - 2025)
    • General Store
    • Hypermarket & Supermarket
    • Pharmacy Store
    • Online Retail
    • Others

• Regional Outlook (Revenue, USDMillion,2015 - 2025)
    • Americas
    • EMEA
        • Nigeria
    • the Asia Pacific
        • China
        • India
        • Thailand
        • South Korea

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