Immune Health Supplements Market Analysis Report By Product, By Form, By Application, By Mode Of Medication, By Distribution Channel, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17620346  |  Published: January 2022  |  No of Pages: 150
Format: Electronic (PDF)  |  Industry: Pharmaceuticals


The global immune health supplements market was appreciated by USD 55.3 billion in 2020. It is likely to witness 11.3% CAGR from 2021 to 2028.


The growing commonness of diabetes, transmittable diseases, along with a number of additional complaints because of the need of immunity, are the most important factors propelling the enlargement of the market for immune health supplements. A continuous global development observed regarding the growth in use of supplement to get better the body's resistance power.


There is major customer attraction for the utilization of immune health supplements, because of the Covid-19 pandemic. The growing end user responsiveness to uphold as well as enhance immune strength plus safety is likely to impel the market during the forecast years.

The supplement products like probiotics, vitamins, herbal products and minerals, used for increasing immunity have observed a greater demand during latest years. The global populace is at the present extra aware regarding their immune strength along with class of living.

The growing elderly people plus the increasing alertness between adult persons to make better the body's immunity have augmented the demand for immune health supplements, which encourages the expansion of the market.

Effect of Covid-19

The eruption of Covid-19 had an optimistic effect on the expansion of the immune health supplements market. The regions like Asia Pacific, Europe and North America are extremely influenced because of the pandemic. The nations which had the maximum figure of Covid-19 cases are France, India, the U.S., Russia, and the U.K. The huge populace along with the growing acceptance of supplements to boost the body’s immune structure within these regions is likely to propel the market during the forecast period.

COVID-19 Global immune health supplements market impact: 1.0% increase in revenue growth from 2019 to 2020

Pandemic Impact

Post COVID Outlook

The global immune health supplements market increased by 1.0% from 2019 to 2020

The market is estimated to witness a year-on-year growth of approximately 11.0 % to 12.0% in the next five years.

Coronavirus pandemic has significantly increased the interest of the consumers to peak vitamin and mineral supplements for their immune health. There is a spike in demand for Immunity boosting products due to the coronavirus pandemic.

Increasing consumer consciousness towards their immune health due to this life-threatening coronavirus disease and strategic initiatives by the manufacturers to develop novel products are the key factors expected to bolster the market growth during the post-COVID-19 outbreak.

The pandemic also creates new consumers globally for immunity-boosting products. There is also a shifting of priorities to better immune health across the globe seems to be at an all-time high which, in turn, has positively impacted market growth.

The increasing prevalence of COVID-19 and several other infectious diseases and rising demand for immunity-boosting supplements are anticipated to drive their adoption in the coming years.

Mode of Medication Insight

The self medication division held the leading 67.5% revenue share and led the market, in 2020. To purchase the supplements, which are used to increase immunity, do not necessitate the prescription to buy it from a medicine store. This is expected to offer the maximum revenue share for this division by means of mode of medication and its development is likely to go on, during the forecast period.

Application Insight

In 2020, the respiratory tract infection division held the major 36.8% revenue share and directed the market. Insist for the making use of immune health supplements is demonstrating an unexpected enlargement because of the Covid-19 pandemic.

The gut health division is expected to develop into the subsequent maximum revenue supplier to the market, during the forecast period.

Form Insight

The tablet division held the biggest 32.8% revenue share and directed the market, in 2020. The majority of the companies are producing supplements in tablet form because of their greater handiness, elevated shelf life, and low down price.

The softgels division is projected to demonstrate the maximum 12.4% CAGR, during the forecast period. This development is credited to the simple way of administration, presented by the gels to eat minerals and vitamins.

Product Insight

The vitamin and mineral supplement section held the major 64.5% revenue share, and directed the market, in 2020. The globally rising inclination for supplements between customers to increase their immunity is powering the section.

The herbal supplement section is projected to observe more than 12.0% CAGR, all through the forecast period. Elevated demand between clients to make use of herbal supplements above nutraceuticals to improve the body’s immune strength with no any side effects, pushing the section. The growth in the vegan populace is furthermore expected to push the section, during the forecast period.

Distribution Channel Insight

The pharmacies/drug stores sector held the major 58.9% revenue share and directed the market, in 2020. Increasing end user liking plus accessibility of a broad diversity of products is likely to increase the retailing of the products within drug stores or pharmacies.


Due to the accessibility of a broad variety of the products and greater discounts, during 2020 the supermarket/hypermarkets detained large revenue share in Europe and North America regions. In addition, an escalating figure of supermarkets in emergent nations is furthermore expected to steer the expansion of the sector, throughout the forecast years.

On the other hand, the e-commerce sector is projected to observe 12.1% CAGR, during the forecast period. Besides, a fast enhancement in the figure of e-commerce companies because of the Covid-19 pandemic is furthermore anticipated to push the sector, during the forecast period.

Regional Insight

North America held the leading 37.1% revenue share and directed the global immune health supplements market, in 2020. The rising consciousness amid the persons, plus the maximum customer source for immune health supplements are the factors, expected to stimulate the enlargement of the local market, during the forecast period. Besides, the growing inclination in the U.S. residents to put into precautionary supplements is furthermore anticipated to impel the expansion of the market within this region.

The market in Asia Pacific is projected to observe the highest 12.8% CAGR, throughout the forecast period. Rising user source, increasing per head earnings in Asian nations like South Korea, China and India is expected to impel the demand for immune health supplements within these regions, during the forecast years. In addition, increasing alertness along with spending on fitness increasing products are also the important factors for the highest development of this region, during the forecast period.

In 2020, Europe held the subsequent largest revenue share of the global market for immune health supplements. The initiatives by various governments to increase immunity between the citizens because of the eruption of Covid-19 pandemic in addition to the increasing consciousness are the factors, responsible for the major revenue share of this region.

Greater per head earnings in the European nations like France, the U.K., Germany along with rising expenses by the persons on supplements to make better their immune strength are the most important factors expected to the considerable development of the market within this region.


Mostly, the major companies are concentrating on development and modernization of the product to embrace a solid support within the global market for immune health supplements.

Some of the companies for immune health supplements market are:

  • Nestlè
  • Novartis
  • Unilever
  • Himalaya Global Holdings Ltd.
  • The Nature's Bounty Co.
  • Abbott Laboratories
  • Swisse Wellness Pty Ltd.
  • Pfizer Inc.
  • Boehringer Ingelheim
  • Sanofi
  • American Health
  • Herbalife Nutrition of America, Inc.
  • Amway Corp.
  • GlaxoSmithKline Inc.
  • Sun Pharmaceutical Industries Limited
  • Bayer AG

Report Scope

Report Attribute


Market size value in 2021

USD 62.5 billion

Revenue forecast in 2028

USD 132.0 billion

Growth rate

CAGR of 11.3% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, form, application, mode of medication, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Russia; Japan; China; India; Australia; Singapore; South Korea; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

Bayer AG; Pfizer Inc.; Sun Pharmaceutical Industries Limited; Swisse Wellness Pty Ltd; GlaxoSmithKline Inc.; Abbott Laboratories; Amway Corp.; The Nature's Bounty Co.; Herbalife Nutrition of America, Inc.; Himalaya Global Holdings Ltd.; American Health; Unilever; Sanofi; Novartis; Boehringer Ingelheim; Nestlè; Danone

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global immune health supplements market report on the basis of product, form, application, mode of medication, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2028)
    • Vitamin and Mineral Supplements
        • Vitamin C Supplements
        • Vitamin D Supplements
        • Vitamin B complex Supplements
        • Multivitamins
        • Selenium Supplements
        • Zinc Supplements
        • Others
    • Herbal Supplements
    • Probiotic Supplements
    • Others

• Form Outlook (Revenue, USD Million, 2016 - 2028)
    • Capsules
    • Tablets
    • Powder
    • Liquid
    • Gel
    • Soft gels
    • Others

• Application Outlook (Revenue, USD Million, 2016 - 2028)
    • Hair growth
    • Gut health
    • Respiratory tract infection
    • Others

• Mode Of Medication Outlook (Revenue, USD Million, 2016 - 2028)
    • Prescription based
    • Self-medication

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
    • Pharmacies/Drug Stores
    • Supermarkets and Hypermarkets
    • E-commerce
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
    • Asia Pacific
        • Japan
        • China
        • India
        • Australia
        • Singapore
        • South Korea
    • Latin America
        • Brazil
        • Mexico
        • Argentina
    • MEA
        • South Africa
        • Saudi Arabia
        • UAE

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