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Kids Bicycle Market Size, Share, 2019-2025 | Industry Trends Report

Kids Bicycle Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619623  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global kids bicycle market size was estimated at USD 4.1 billion in 2018. The market is expected to witness a CAGR of 2.6%, from 2019 to 2025. This can be attributed to increasing demand for bicycles as a toy among kids. Moreover, wide range of colors and cartoon stickers being offered on bicycles is expected to have a positive impact on the market growth during the forecast period.

Kids are more interested in riding bicycles that have modern designs and bright colors. Thus, manufacturers have started producing bicycles with stickers and cartoons from favorite comic characters and superheroes. Additionally, preference of musical horns, baskets and light-weight wheels among the kids is expected to have a positive impact on the market growth of kids bicycle in the upcoming years.

U.S. kids bicycle market size

Another type of popular bicycle is a two-seater bicycle particularly made for siblings and twins wherein both of them can have access to the pedals. Thus, manufacturers have started launching such bicycles to cater to rising demand among kids.  They have also started organizing bicycle races, marathon and other sports related to bicycles to promote their products.

For example, The Fitness and Outdoor Sports Expo is being hosted in Ludhiana, India since 2010. Moreover, more than 600 kids participated in the annual bicycle ride championship conducted at Burlingame in June 2019. Moreover, Texas Police Department also helped kids for learning bicycle riding and distributed bicycle helmets to them during June 2019.

Product Insights

In 2018, the conventional bicycle product segment held the largest market share of over 80% across the global market.  This can be attributed to the ease of availability of such products even at remote locations across different regions. Moreover, affordable prices and ease of customization are the factors anticipated to drive the growth in upcoming years. Moreover, doctors and pediatric researches have been suggesting the usage of bicycles among kids to boost their health.

The product segment of battery-operated cycles is expected to witness a CAGR of 3.2% during the forecast period, 2019 to 2025. This growth can be attributed to innovative features like substitute to the pedals and incorporation of rechargeable battery as a power source. Such features enable the riders to ride bicycles on uphill. Therefore, the demand for such products is expected to boost during the forecasted years, 2019 to 2025.

Distribution Channel Insights

In 2018, the offline mode of distribution channel held the largest share of 85% across the global kid bicycle market. This growth can be attributed to rising preference among the kids to take a test drive of the bicycle before purchasing.  Moreover, as the parents are concerned about the safety of their kids while cycling, they prefer to authenticate the product as per the required standards and specifications before making the purchase decision.

Global kids bicycle market share

The online distribution channel segment is expected to witness a significant growth in the upcoming years. This growth can be attributed to rising influence of internet amongst millennial coupled with emergence of e-commerce websites like Amazon and Alibaba. Manufacturers have also started selling their products through their official websites. Moreover, other features like availability of wide range of products on a single platform, doorstep delivery, and hassle-free return policy are expected to have a positive impact on the kid bicycle market in the upcoming years.

Regional Insights

In 2018, Europe held the largest share of around 25% across the global kids' bicycle market. This can be attributed to increasing awareness amongst millennial and working population regarding the usage of bicycles. Large number of people prefer cycle over other vehicles across countries like Switzerland, Belgium, Norway, Netherlands, and Germany.  Moreover, governments have started providing a separate path for cycle riders. Thus, the kids bicycle market is expected to boost over the forecast period.

Asia Pacific is anticipated to witness the highest CAGR of 3.3% during the forecast period, 2019 to 2025. Rising popularity of bicycles across countries like China and India is expected to drive the market growth during the forecasted years, 2019 to 2025. Moreover, usage of bicycles for maintaining proper health and to prevent obesity is to have a positive impact on market growth.

Kids bicycle Market Share Insights

The market for kids bicycle includes key players such as Trek Bicycle Corporation, Giant Bicycles, SCOTT Sports SA, GT Bicycles, Cannondale, Cervélo, Fuji Bikes, KONA, and COLNAGO. These players are constantly engaged in product development, adding technological features and colors to their products.

Statutory governing bodies, government, and schools are implementing several strategic initiatives to boost the usage of bicycles owing to health benefits and increasing environmental pollution. Thus, such kid bicycles act as a promotional product to create such awareness. For instance, in 2019, Woom Bikes had distributed 30 helmets and bicycles to the kids living in Hammond. 

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., Netherlands, China, India and Japan

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenuegrowth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global kids bicycle market report based on product, distribution channel and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Battery Operated
    • Conventional

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
        • Netherlands
    • Asia Pacific
        • China
        • India
        • Japan
    • Central & South America
    • Middle East and Africa

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