The global laptop carry case market size was accounted for USD 1.86 billion, in 2018. It is projected to grow at a CAGR of 3.4% over the forecast period, 2019 to 2025. Increasing adoption of laptops as an important streaming device is projected to surge the demand for the product. Additionally, growing awareness owing to aesthetics of carrying cases is also expected to propel the demand for the product. Laptop carry case helps in preventing laptops from scratches, dust, damages, and moisture.
Some features such as light weight and ease of carrying laptops are projected to boost the market growth. Manufacturers focus on R&D to launch new products. These products are designed with high technology and lightweight fabric. Due to these features, laptop cases are gaining high popularity. Moreover, high fares for luggage especially in airline industry are positively impacting the demand for the product. These bags and carry cases are useful at the time of trekking and traveling, which is boosting the market growth.
Furthermore, carry cases and bags are gaining high popularity owing to some features such as GPS tracking, storage options, anti-theft protection, and power supply. Thousands of youngsters are attracted towards the products that offer smart storage and are advance in technology. Smart bags for laptops are also anticipated to foster market growth.
Nowadays, bring your own device (BYOD) is one of the popular trends, which is projected to propel the demand for the product in next few years. Corporate and business professionals prefer multi storage and advanced bags for carrying their laptop. They are also attracted towards roller designed bags that offer more convenience. However, presence of counterfeit bags or cases is anticipated to restrain market growth.
Laptop carry case market is bifurcated into backpack, messenger bags, sleeves, briefcase and rollers. Backpack segment held the largest share of more than 50% and is projected to grow at a significant rate from 2019 to 2025. The product has high demand especially from working professionals, and students. Backpacks are known to be casual and are used by the consumers in travelling, and trekking. Innovations in product designs such as GPS tracking, lock systems, USB ports, and charging points are fostering the demand for these bags.
Sleeves segment is projected to grow at substantial rate in the next few years. This bag protects the laptop from slips, bumps, and scratches and it has a lightweight design. Messenger bags are also expected to have significant growth across the globe. Increasing fashion trends is anticipated to spur the demand for the product over the forecast period.
Based on distribution channels, the market is bifurcated into offline and online segments. The online channel segment is projected to grow at the fastest CAGR from 2019 to 2025. Convenience, free shipping, and doorstep delivery services are some key factors gaining traction among consumers. Increasing penetration of e-commerce is one of the main reasons for the rise in online chains.
In 2018, the offline channel segment dominated the laptop carry case market with the largest market share of 80.0%. Offline channels are comprised of hypermarkets, supermarkets, and other specialty stores. Factors such as visibility, authenticity, and availability of the all the major brands under one roof is gaining momentum among consumers. Top players are having their stores in the local market and at domestic and international airports. Early check-ins, flight delays, and sufficient free time are the factors expected to influence the consumers to buy the product.
In 2018, Asia Pacific dominated the market and accounted for the highest revenue share. The growth is attributed to high spending on electronic device along with rising disposable income. Business and personal requirements are influencing consumer to buy the carrying cases for laptops. Low cost of raw material required for manufacturing is boosting market growth.
North America region is estimated to grow at the significant rate from 2019 to 2025. Growing population of working professionals along with rise in travelling activities is surging the market growth. Increasing use of laptops in educational sector is anticipated to proliferate the demand for the product over the forecast period.
Leading players in the market include Sanwa Supply Inc.; SwissGear; ACCO Brand; Targus Inc.; Fabrique Ltd.; AsusTeK Computer Inc.; Thule Group AB; Lenovo; Case Logic.; and Samsonite International. These players focus on manufacturing compact and user-friendly products. Top players in the market are focusing on product innovations to expand their product portfolio and to gain traction among the consumers.
Attribute |
Details |
Base year for estimation |
2018 |
Actual estimates/Historical data |
2015 - 2017 |
Forecast period |
2019 - 2025 |
Market representation |
Revenue in USD Million & CAGR from 2019 to 2025 |
Regional scope |
North America, Europe, Asia Pacific, Central & South America & Middle East & Africa |
Country scope |
U.S., U.K., Germany, China, India, Brazil, and Saudi Arabia. |
Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global laptop carry case market report on the basis of product, distribution channel, and region:
• Product Outlook (Revenue, USD Million, 2015 - 2025)
• Backpack
• Messenger Bags
• Sleeves
• Briefcase
• Rollers
• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
• Offline
• Online
• Regional Outlook (Revenue, USD Million, 2015 -2025)
• North America
• U.S.
• Europe
• Germany
• U.K.
• Asia Pacific
• China
• India
• Central & South America
• Brazil
• Middle East & Africa (MEA)
• Saudi Arabia
Research Support Specialist, USA