• US: +1-408-610-2300
  • Toll Free: +1-866-831-4085
  • Login / Register
Lip Powder Market Size & Share, 2019-2025 | Global Industry Report

Lip Powder Market Analysis Report By Product, By Distribution Channel And Segment Forecasts From 2019 To 2025

Report ID: MN17619579  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global lip powder market size was accounted for USD 343.7 million, in 2018. It is estimated to grow significantly, from 2019-2025. There is high demand for a matte finish and weightless shade of lip color, which is proliferating the demand for the product over the forecast period, 2019-2025. Moreover, customers are keen on trying out new products that enhance their appearance. This factor has also driven the demand for the product in the forecast period.

This product is mainly used by the women segment. Over the last few decades, women population has witnessed a significant development in terms of career growth. They are becoming self-reliant and self-independent. They are joining the workforce and corporate offices in a large number to become financially independent. Therefore, they are more focused on their outer appearance thus driving the demand of the product. This factor is expected to boost the demand for this product in recent years and it is estimated to rise further at a faster rate.

China lip powder market size

There are many social media platforms such as Instagram, Facebook, Twitter, and YouTube where these products are marketed. The majority of the people are influenced by watching different videos related to product reviews that are available on YouTube. Their buying decisions are influenced by these influencers. Most of the times companies promote their brands through celebrities to create more impact on the minds of customers. These social media platforms also offer 2-3min free tutorials for beginners on how to use such product.

As of now, the segment of cream and liquid lip color has ruled the industry. the segment of lip color in the powder form is estimated to grow significantly in the upcoming years. This product is lightweight and is available in different shine-free shades. It consists of Vit-E, glycerin, and coconut oil, which keep the lips moisturized and hydrated. Silica present in this product helps in spreading it smoothly on the lips. These properties have driven the demand for the product over the forecast period.

Product Insights

In 2018, the market share of the palette segment accounted to be 54.4% and is estimated to have the largest market share. It is a pack of pigmented lip balm along with the metallic lip powder. The lip balm moisturizes the skin and keeps it hydrated. It also acts as a foundation for the lip powder. Moreover, consumers can experiment with this product and try it out as it is available in different shades.

The segment of the pen product is projected to grow at the fastest CAGR of about 6.7% during the forecasted year. Consumers can carry this with them to any place and it can be easy applied. It is in powder form but when it comes in contact with the skin it gets transformed into a liquid state. Manufacturers are spending more on this product segment because there is a high demand for this segment in the market.

Distribution Channel Insights

In 2018, the segment of the offline channel accounted for the biggest share of 90.2% in the lip powder market. It can be further segmented into convenience stores, pharmaceuticals, supermarkets, & hypermarkets, brand outlets, and direct selling. The company that tops in direct selling of cosmetic and beauty products is Avon Products, Inc. Besides this, Oriflame, NuSkin, Mary Kay, and Amway are prominent players in the direct selling segment.

Global Lip Powder market share

The segment of the online distribution channel is projected to grow at a CAGR of 9.0% during the forecast period. An increase in the number of online retail stores that provide attractive discounts and the rising number of internet users who prefer using online retail shops for easier accessibility have driven the demand for this segment. Moreover, there has been a rise in the number of people who own a smartphone and prefer shopping through online retail stores.

It has been observed that consumers are buying cosmetic and beauty products regularly. The commonly bought items are lipsticks, lip-gloss, artificial nails, foundation, and compact powder. Youngsters highly prefer using online websites and online retail stores for purchasing different products. The leading online retailers in this sector are Amazon, FEELUNIQUE INTERNATIONAL LIMITED, Sephora, and Strawberry net.

Regional Insights

In 2018, the revenue share held by Asia Pacific was 28.0%.Markets with potential growth opportunities are Japan, Malaysia, Philippines, China, South Korea, Singapore, and Indonesia. South Korea has contributed to innovate this product. There has been an increase in the disposable income of the people, and they are inclined towards spending more on premium cosmetic products. Social media platforms are playing a major role in influencing people to try out different cosmetic products. For instance, the consumers from countries like Singapore, Indonesia, Malaysia, and Philippines have googled the cosmetic product for the largest number of times.

North America market is anticipated to grow at the fastest CAGR of about 8.5% in the forecast period. There has been an increase in the buying power of consumers which accelerated the market growth. Moreover, high availability and easy accessibility of cosmetic products are the prime factors for proliferating the regional demand. A company named Urban Decay (U.S) introduced a variety of lip powder in palette form with the name Lo-Fi Lip Mousses.

Lip Powder Market Share Insights

Leading players in this industry include The Estée Lauder Companies Inc.; Revlon, Shiseido Company; L'Oréal S.A.; Stellar Beauty; Sephora USA, Inc., CLE COSMETICS; Inc.; BY TERRY; CHANEL International B.V.; and Urban Decay. For gaining a competitive advantage over the competitors, leading brands are collaborating with the celebrities for promoting their products it creates a greater impact. Manufacturers are putting their efforts on continuous improvement of the products to have a wide range of products and improve their quality. There are potential growth opportunities in the market for new entrants.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, France, China, Japan, South Korea, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analysts working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global lip powder market report based on product, distribution channel and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Palette
    • Pen

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • France
    • Asia Pacific
        • China
        • Japan
        • South Korea
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

What questions do you have? Get quick response from our industry experts. Request More information
Key questions answered in the report include
key questions
We also offers customization on reports based on specific client requirement.
Request for Customization

Choose License Type

Research Assistance

Ryan Manuel
Ryan Manuel

Research Support Specialist, USA

  1. Phone: +1-408-610-2300
  2. Toll Free: +1-866-831-4085
  3. Email: [email protected]
  • World's largest premium report database
  • Transparent pre & post sale customer engagement model
  • Unparalleled flexibility in terms of rendering services
  • Safe & secure web experience
  • 24*5 Research support service
  • 100% Secure Payments
  • Our Promise
  • 100% Service Assurance
  • Market Monitoring
  • Service Flexibility
  • 24X5 Care available