Loyalty Management Market Analysis Report By Component, By Software, By Deployment, By Organization, By Vertical, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17620310  |  Published: December 2021  |  No of Pages: 140
Format: Electronic (PDF)  |  Industry: Computing & Technology


The global loyalty management market was prized by USD 6.79 billion in 2020. It is estimated to witness 12.3% CAGR from 2021 to 2028.


The enterprises are putting solid stress on increasing client experience together with continuous acceptance of the mobile technologies, in addition to growing use of digital cards like debit and credit cards is anticipated to impel the enlargement of the market for loyalty management.


The increasing customer liking for online shopping, raising infiltration speed of the internet, and the propagation of smart phones, are the factors projected to add to the expansion of the market.

The rising acceptance of Omni channel as well as multichannel plans, and the enhancement in technology are the factors, furthermore, performing a very important function in steering the expansion of the loyalty management market.

Loyalty plans assist in making sure that the clients expend more and think about the similar brand name, whilst doing consecutive purchases. Therefore, the increasing acceptance of the loyalty management resolutions, to attain customer faithfulness, is budding like the most important factor, propelling the expansion of the market.


On the other hand, strict rules and regulations by the government about information safety, privacy safeguard, and the complications in information harmonization are the factors, limiting the expansion of the market for loyalty management.

Effect of Covid-19

The eruption of Covid-19 pandemic has considerably affected hospitality, transportation, and banking division. But, the pandemic had a reasonable effect on the enlargement of the market for loyalty management.

The enforced lockdowns in different portions of the world like share of the efforts to seize the increase of corona virus restricted the sales of the product. The fame of e-commerce websites along with online shopping increased visible grip.

At the back of the lockdowns, customers had chosen online purchasing. Retailer get on a variety of efforts to keep hold of their presented clientele along with fascinate fresh ones, by this means powering the acceptance of loyalty management agenda.

Vertical Insight

On the basis of vertical, the market is more subdivided in to hospitality, media & entertainment, IT & telecommunication, retail & consumer goods, BFSI, transportation, and others. The retail & consumer goods division held above 20.0% revenue share and led the loyalty management market, in 2020.

The BFSI division is likely to record the maximum CAGR, during the forecast period. The enhancement in technology is stimulating BFSI companies, to concentrate on increasing client loyalty. Increasing contest through the banking industry vertical is encouraging banks to accept loyalty management resolutions to fascinate fresh clients hold clients and build up the relationship with them.

Organization Insight

On the basis of organization, the market is more subdivided into large enterprise, and small & medium enterprise. The large enterprise section held roughly 60.0% revenue share of the loyalty management market, in 2020.

A number of main industry verticals and incumbents of diverse businesses together with hospitality, IT & telecommunications, BFSI and others are insistently taking on resolutions of loyalty management.

The small & medium enterprise section is projected to record the maximum 12.8% CAGR, during the forecast period. Small & medium enterprises are measured as the important drivers for the financial development and employment creation.

Software Insight

Loyalty software is additionally trifurcated into customer retention, customer loyalty, and channel loyalty. Between these, customer loyalty detained the major, more than 40.0% share of the market, in 2020.

As contrast to others, a faithful purchaser expend on renowned products. Consequently, the implementation of client loyalty resolutions is turning into the most important development feature. Besides, the rising competition between the service assistance, brand names and products is boosting the cause for the enlargement.

The customer retention sector is likely to record the maximum CAGR, during the forecast period. The companies are concentrating on maintaining their customers by means of putting into practice a loyalty program, post Covid. In addition, several retail stores and brand names are taking on loyalty management to maintain their clients. The capability to hold their customers along with increasing their loyalty to the brand name is pushing the expansion of the market.

Component Insight

The component section is subdivided into service and software. The software section held more than 50.0% share of the general business and led the loyalty management market, in 2020. Loyalty management software is gradually more being taken on because of the rising concentration on client experience administration plus the increasing approval for the online rewards.

The software section is likely to record the maximum CAGR, throughout the forecast period. This is because of the propagation of mobile technologies, youngsters showing curiosity in the rewards, and the companies tending for client experience administration.

Deployment Insight

On the basis of deployment, the market is subdivided into cloud and on-premise. In 2020, the on-premise section held above 50.0% revenue share and led the market. A number of companies, even now, have a preference for the on-premise deployment of the loyalty management resolutions after the increasing worry regarding confidentiality protection and information safety.


The cloud segment is likely to record the maximum CAGR, during the forecast period. The cloud sourced deployment form is able to possibly take care of numerous channels and apparatuses, like social media, smart phones, and tablets, between others.

Regional Insight

In 2020, North America held above 30.0% revenue share of the global loyalty management market. The region is the homeland for developed financial systems, like Canada and the U.S. The regional customers are supporting loyalty based retail trade names. Besides, the majority regional customers favor financial reimbursements, like discounts on products, cash back and rebates. These entire factors have potential for the expansion of the market, within the region.

The implementation of solutions, founded on the newest technologies, used for the client information analytics in addition to instantaneous reporting plus the aggressive finances in AI sourced loyalty plans are, furthermore, powering the implementation of loyalty management resolutions, within the region.

The market for loyalty management in Asia Pacific is projected to display the maximum CAGR during the forecast period. The Asia Pacific is homeland for a few highest rising markets, like China and India.

Rising inclination for the mobile technologies along with the solid stress on following a client centric methodology for offering value-added services to consumers are the factors anticipated to impel the enlargement of the local market. The growing infiltration speed of internet with development of the e-commerce business within nations, like India and China, furthermore augments the enlargement of the local market. In addition, companies are taking on a variety of loyalty management services and resolutions to fascinate clients within this region.


The presence of some large and small companies in the market had made it competitive. These companies are taking on diverse inorganic as well as organic enlargement policies, for example planned joint ventures, mergers & acquisitions, and fresh product presentation, to strengthen their grip in the market and further enhancement.

Some of the companies for loyalty management market are:

  • Oracle Corporation
  • ICF Next
  • Comarch
  • SAP SE
  • Lacek Group
  • Fivestars

Report Scope

Report Attribute


Market size value in 2021

USD 7.85 billion

Revenue forecast in 2028

USD 17.65 billion

Growth Rate

CAGR of 12.3% from 2021 to 2028

Base year for estimation


Historical data

2018 - 2019

Forecast period

2021 - 2028

Quantitative Units

Revenue in USD Million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Component, software, deployment, organization, vertical, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; China; Japan; India; Mexico; Brazil

Key Company Profiled

AIMIA; BREIRLEY+PARTNERS; Comarch; Fivestars; ICF Next; Lacek Group; Oracle Corporation; SAP SE

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs.

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each of the sub-segments from 2018 to 2028. For this study, Million Insights has segmented the global loyalty management market report based on component, software, deployment, organization type, vertical, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2028)
    • Software
    • Service

• Software Outlook (Revenue, USD Million, 2018 - 2028)
    • Channel Loyalty
    • Customer Loyalty
    • Customer Retention

• Deployment Outlook (Revenue, USD Million, 2018 - 2028)
    • On-Premise
    • Cloud

• Organization Outlook (Revenue, USD Million, 2018 - 2028)
    • Small and Medium Enterprise
    • Large Enterprise

• Vertical Outlook (Revenue, USD Million, 2018 - 2028)
    • Transportation
    • IT & Telecommunication
    • BFSI
    • Media & Entertainment
    • Retail & Consumer Goods
    • Hospitality
    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2028)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
    • Asia Pacific
        • China
        • Japan
        • India
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa

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