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Marketing Resource Management Market Analysis Report By Solution, By Services, By Deployment, By Enterprise Size, By End-use, By Region And Segment Forecasts From 2021 To 2027

Report ID: MN17620198  |  Published: March 2021  |  No of Pages: 150
Format: Electronic (PDF)  |  Industry: Software


With reference to the report published, the global marketing resource management (mrm) market size was prized by USD 3.18 billion in 2020. It is estimated to witness an 11.7% CAGR from 2021 to 2027.


The expansion of the market can be credited to the growing requirement between the businesses, to make sure the trademark and authoritarian fulfillment. The rising necessity for dropping succession time projection, during the sharing of the content along with its replication, is expected to additionally power the demand for the marketing resource management solutions. Furthermore, the escalating assortment in the delivery network has encouraged the enlargement of the marketing resource management.

The marketing resource management solutions are made up of the functions and technologies, which aid in synchronize procedures, workforces, and resources for the promotion. These solutions are extensively implemented by the enterprises for diverse functionalities, for example, tactical preparation, administration of the information as well as performance management.

U.S marketing resource management market

The progressions in enterprise knowledge, together with the global alterations in customer activities, are likely to impel the demand for marketing resource management resolutions for the period of the forecast. Additionally, the rising consumer necessity for the digital advertising experience is anticipated to boost the enlargement of the marketing resource management.

Effect of Covid-19

On the other hand, the eruption of the COVID-19 pandemic is expected to constructively influence the expansion of marketing resource management. Many companies have been speedily putting on Artificial Intelligence (AI) and Machine Learning (ML) technologies in the sections, like completion of media preparation, project administration, and intentional preparation of the financial plans.

Enterprise Size Insight

In 2020, the large enterprise sector led the MRM market and retained above 56.0% share of the international revenue. The implementation of these resource management solutions, between large enterprises, is considerably high since these solutions assist large enterprises in efficient administration of their wide-ranging collection of the products and distribute the finances. The rising focus on consumer experience is likely to more impel, the implementation of these resource management resolutions in large enterprises. The above-mentioned reasons are estimated to add to the expansion of the large enterprise division.

The small & medium enterprises sector is expected to record the maximum expansion, during the period of the forecast. Small & medium enterprises are extensively taking on marketing resource management resolutions since these resolutions permit companies to follow and direct the promotional capital, occupied in the life cycle of the product. The above-mentioned aspects are estimated to add to the expansion of the small & medium enterprises sector during the period of the forecast.

Deployment Insight

The sector of on-premise deployment ruled the global marketing resource management market in 2020 and remained above 55.0% share of the international revenue. Due to the variety of benefits related to the system pattern and the alternatives for the customization, the acceptance of on-premise resolutions is soaring. The on-premise deployment of resolutions gives power to the businesses by means of giving them possession of their information. Besides, this technique of deployment permits businesses to administer and possess total control above their integrations of the organization.

The sector for cloud deployment is estimated to record the maximum expansion, during the period of the forecast. The enlargement of the sector can be credited to the rising necessity for distantly reachable, well-organized, administration of the information, in a protected and consolidated manner.

Services Insight

In 2020, the consulting & implementation sector directed the global marketing resource management (mrm) market and held above 55.0% share of the international revenue. The progress of the section can be credited to the increasing incorporation of these resource management resolutions in the process of the business.

The companies are extra focused on making better the speed of the business procedure, reformation of the consumer experience, and presenting speedy outcomes. The companies necessitate resolutions that permit them to successfully administer each and every advertising resource, as professionally and speedy as possible, to sustain the creation. This is anticipated to impel the expansion of the consulting & implementation sector during the forecast period. The training, support, and maintenance sector are probable to record the maximum enlargement for the period of the forecast.

End-Use Insight

The manufacturing sector directed the market in 2020 and held above 15.0% share of the international revenue. These resource management resolutions are extensively utilized in the manufacturing business to efficiently search, distribute along with store digital possessions. These resolutions make possible the administration of the asset and organization, inside and outside the association. Additionally, the manufacturing business is observing a change in the direction of digital promotion. This is generating development openings for these resource management resolutions in the manufacturing business.

Europe marketing resource management market

Solution Insight

The section of marketing asset management controlled the marketing resource management market in 2020 and remained above 15.0% share of the worldwide revenue. These resolutions facilitate companies in controlling promotion, as well as product assets from a central place so that they are able to be effortlessly searched and shared. They assist companies in preserving vital digital property. Moreover, they help companies in managing promotional properties like documents, presentations, and emails.

The brand & advertisement management section is projected to record the maximum development for the period of the forecast. The expansion of the sector can be credited to the rising acceptance of these resolutions by universal companies, to raise the apparent value of a trading name or manufactured goods on time.

Regional Insight

The Asia Pacific is projected to appear as the speedily developing local market, during the period of the forecast. The existence of a huge number of medium and small size enterprises within the Asia Pacific region is likely to generate development openings for the local companies. The rising inclination of digitization, along with the increasing deployment of cloud-based market resource management resolutions within the Asia Pacific is, estimated to boost the expansion of the local market. The businesses of the Asia Pacific region are speedily changing to cloud-based as well as Software-as-a-Service (SaaS) solutions to efficiently form a marketing environment, which is extremely lucrative and modifiable.

In 2020, North America ruled the global market and held more than a 31.0% share of the international revenue. The progress of the provincial market can be accredited to the existence of major companies, within the region. The rising implementation of sophisticated technologies to efficiently rationalize workflows plus decrease manual responsibilities between the companies in North America is anticipated to additionally impel the progress of the local market. In North America, the rising managerial need for customized imaging of the product is performing such as the factor for development generation.


The market is extremely disjointed in nature. The companies have implemented diverse types of organic as well as inorganic policies for the development, for example, presentation of innovative products, collaborations & joint ventures, along with mergers & acquisitions, to increase their contributions in the business.

The major players are further focused on presenting on-premise and cloud-centric resolution to small & medium along with large enterprises. These resolutions present a variety of benefits, for example, AI-powered automation & scale, Omnichannel personalization, and multivariate testing.

Many companies are concentrating on, working together with new companies, to offer extra consumer-centric resolutions. For example, Adobe, in association with C3.ai and Microsoft Corporation, introduced C3 AI CRM resolution, powered with Microsoft Dynamics 365, in October 2020. This AI-first CRM resolution is intentionally manufactured for a variety of industries and is able to get incorporated with Adobe Experience Cloud. This resolution pushes consumer-linked operations with projecting insights into the business.

Some of the companies for marketing resource management market are:

    • Work front, Inc.
    • SAP SE
    • Microsoft
    • HCL Technologies Limited
    • Aprimo US LLC
    • SAS Institute, Inc.
    • Northplains
    • Infor, Inc.
    • Brand Maker
    • Adobe

Report Scope

Report Attribute


The market size value in 2021

USD 3.5 billion

The revenue forecast in 2027

USD 6.9 billion

Growth rate

CAGR of 11.7% from 2021 to 2027

The base year of estimation


Historical data

2016 - 2019

Forecast period

2021 - 2027

Quantitative units

Revenue in USD million and CAGR from 2021 to 2027

Report coverage

Revenue forecast, company market share analysis, competitive landscape, growth factors, and trends

Segments covered

Solution, services, deployment, enterprise size, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Germany; U.K.; China; India; Japan; Brazil

Key companies profiled

Adobe; Aprimo US LLC; BrandMaker; HCL Technologies Limited; Infor, Inc.; Microsoft; Northplains; SAP SE; SAS Institute, Inc.; Workfront, Inc.

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs.

Segments Covered in the Report

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For this study, Million Insight's has segmented the global marketing resource management market report based on solution, services, deployment, enterprise size, end-use, and region:

• Solution Outlook (Revenue, USD Million, 2016 - 2027)
    • Brand & Advertising Management
    • Capacity Planning Management
    • Creative Production Management
    • Financial Management
    • Marketing Asset Management
    • Marketing Reporting & Analytics
    • Project Management
    • Others

• Services Outlook (Revenue, USD Million, 2016 - 2027)
    • Consulting & Implementation
    • Training, Support, and Maintenance

• Deployment Outlook (Revenue, USD Million, 2016 - 2027)
    • Cloud
    • On-premise

• Enterprise Size Outlook (Revenue, USD Million, 2016 - 2027)
    • Large Enterprises
    • Small & Medium Enterprises

• End-use Outlook (Revenue, USD Million, 2016 - 2027)
    • BFSI
    • Consumer Goods & Retail
    • Healthcare
    • IT & Telecom
    • Manufacturing
    • Media & Entertainment
    • Travel & Hospitality
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2027)
    • North America
        • U.S.
        • Canada
    • Europe
        • Germany
        • U.K.
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
    • Middle East & Africa

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