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Nitrogenated Coffee Market Size, Share 2019-2025 | Industry Report

Nitrogenated Coffee Market Analysis Report By Flavor, By Packaging,By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619610  |  Published: April 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global nitrogenated coffee market size was accounted for USD 9.8 million, in the year 2018. Nitrogenated Coffee has low sugar content and high antioxidant which help in improving both mental and physical performance of the individual. Such factors are projected to accelerate the demand for the product. Further, a softer and more creamer taste of this product is anticipated to boost the demand, particularly in youngsters, across the globe.

In the recent past, it has been seen that people in the United States are more inclined towards non-dairy milk based brews like almond, hemp, pea milk, coconut, soy, macadamia nut, and oat. The oak milk witnessed a rapid increase in these non-dairy milk brews owing to a significant surge in demand in the past two years. The rise in lactose-intolerant customers is anticipated to accelerate the market growth of the non-daily cold beverages over the forecast period.

U.S. nitrogenated coffee market size

Rising demand for organic brews has been encouraging manufacturers to widen their product offering in this sector. To cater this growing demand, producers are using organic flavors and ingredients in the manufacturing of cold brews. In this regard, Bryon Beverage Co. announced the launch of its organic product named Black Nitro in Australia in the form of cans, which comprises two-shot of cold brew with no sugar content in it.

Some studies have shown that due to the dense texture and naturally sweet taste of nitrogenated coffee, it is deemed to attract the youngsters. This factor is driving the market growth of cold brew products. The nitrogen provides a dense texture making coffee hard to mix with water and also provides added sweetness reducing the further sugar requirement at the time of its brewing. Due to high demand from nations like Mexico and Spain, the product has become among top searches in Google, depicting the increasing acceptance. Moreover, to counter the scorching heat of summer, such cold brews have become a favorable drink among customers, resulting in the market growth of cold brews.

Packaging Insights

The mug division led the market by occupying more than 60.0% of revenue share, in 2018.Most of the revenue is gathered from this segment as customers prefer to enjoy drinking the cold beverage in the café or restaurants, who serve coffee in mugs. The cold brew releases by a specific tap equipped with a serving table, offering a bar-like appearance giving customers a different experience of consuming coffee. Such serving methods have gained popularity and attracted the attention for nitrogenated coffee in various locations including Portland, Finland and Norway where coffee is highly consumed.

The can division is projected to grow with a CAGR of 29.0% over the forecast period. Rising demand for ready-to-drink and convenience brews is anticipated to boost the demand for canned brews worldwide. Considering the growing demand, companies are focusing on introducing new products in their product offerings. For example, Nestle announced the launch of Nescafe Azera Nitro in the year 2018, a new nitrogenated coffee in Ireland and the U.K. in two distinctive flavors such as Nescafe Azera Nitro Americano and Nescafe Azera Nitro Latte. Such product launches are anticipated to boost the nitrogenated coffee market over the forecast period.

Flavor Insights

Vanilla led the market accounting for more than 40% of market share, in 2018 owing to rising demand in the U.S. Vanilla became one of the most accepted flavors due to its sweetness and smoothness to reduce the bitter taste of cocoa and ability to fuse in the coffee easily. Starbucks announced the launch of its vanilla-infused Nitro Cold Brew with Sweet Cream for the customers to relish this sweet flavor. McDonald’s continued the trend with the launch of its Nitro Coffee Thick shake, which includes Macca’s typical vanilla dense shake. This flavor is offered by several cafes, both locals and international, in the United States.

Global nitrogenated coffee market share

The fruit and nut seasoned drinks are projected to ascend with a CAGR of more than 25.0% over the forecast period. Nutty flavors can be blended easily with cold brews and provide excellent taste. Leading players are focusing on strengthening their market presence with the introduction of new flavors of fruit and nuts like pecan, coconut, maple, and hazelnut. Such flavors are projected to boost the market growth over the forecast period. These flavors are easily mixed with nitrogenated coffee offering a savory taste in contrast to other types of coffee. Therefore, such new and savory flavors are projected to accelerate the market in the upcoming years.

Regional Insights

North America led the market with over 80.0% revenue share in 2018. As per the National Coffee Association, at least 64% of Americans drink coffee as of 2018 with normal coffee consumption is around 3 cups daily. The demand for cold brew is higher than other iced drinks from the past few years. According to 2018 data, the cold brew is still dominating the region with 42% higher demand in contrast to other iced beverages. Such a high increase in coffee consumption offers a lucrative opportunity for key players to expand their product offerings and garner a large base of consumers.

Asia Pacific is projected to grow with a CAGR of 30.7% over the forecast period. China, South Korea, Malaysia, Indonesia, Thailand and Philippines are the leading nations having a high demand for cold brew. Several international coffee makers such as Starbucks Corporation and Café Coffee Day have been increasing their outlets in these countries to cater to the growing demand. The number of Starbucks stores have increased significantly from 1017 in 2013 to 3300 in 2018 in China. Other players like McDonald's and RISE Brewing Co. are also setting more outlets to offer these cold brews to cater to to the growing demand.

Nitrogenated Coffee Market Share Insights

The major players in the market are Stumptown Coffee Roasters, Califia Farms, McDonald's, Starbucks Corporation, LLC, Bona Fide Nitro Coffee and Tea, Dunkin', Blackeye Roasting Co. Local NITRO Beverage Co. and RISE Brewing Co.among others.

To gain competitive advantages over other, competitors focus on strategies like continuous product innovation to satisfy the changing preferences for flavored drinks among customers. Starbucks Reserve, which offers extraordinary and unique products announced the launch of Starbucks Nitro Dirty Chai, a blend of chai and coffee. This new product is projected to gain traction among consumers as a beverage for summer.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Report Coverage       

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., Canada, Mexico, Germany, U.K., France, and China

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization


Segment Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, ‘000 Insights has segmented the global nitrogenated coffee market report on the basis of flavor, packaging and region:

• Flavor Outlook (Revenue, USD Million, 2015 - 2025)
    • Vanilla
    • Cascara
    • Fruit & Nuts
    • Others

• Packaging Outlook (Revenue, USD Million, 2015 - 2025)
    • Mug
    • Can

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
        • Canada
        • Mexico
    • Europe
        • Germany
        • U.K.
        • France
    • Asia Pacific
        • China
    • Rest of the World

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