Online Dating Application Market Analysis Report By Revenue Generation, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17620335  |  Published: January 2022  |  No of Pages: 152
Format: Electronic (PDF)  |  Industry: Computing & Technology


The global online dating application market was prized by USD 7.05 billion in 2020. It is estimated to witness 5.6% CAGR from 2021 to 2028.


The enlargement of the market for online dating application can be credited to the increasing infiltration of internet and prorogation of smart phones. The increasing adult populace along with growing utilization of the internet that is making possible the admittance to a variety of online services furthermore encourages the expansion of the market during the forecast period.


Moreover, the online dating applications are growing fast and aggressively functioning to setting up faith and reliability. Mainly, the online dating has inverted stigmatic approaches. Online dating is not further restricted merely to the youngsters; but adults through every age category are looking at online dating. Therefore, these apps have initiated promotions of their services via a variety of social media platforms, to aim fresh clients. Besides, these apps are issuing blogs on their websites as a fraction of the efforts to create curiosity in online dating.


On the other hand, the rising attractiveness of these apps has additionally produced occurrences of online frauds by means of falsify accounts. Apparently, the online frauds tripled in 2020. In line with the Federal Trade Commission (FTC), sufferers of online frauds lost almost total USD 201 million following being cheated by their engagement. Normally, the falsify accounts seem attractive and cheaters wait for the sufferers to reach and start dialogue.

In accordance with the investigation by Arkose Labs, approximately 4 million online ill-treatment linked issues and frauds were recorded in 2020, majority of them were credited to falsify accounts.

Effect of Covid-19

The eruption of the Covid-19 pandemic is pushing the attractiveness of online dating applications. The enforced lockdowns in diverse areas of the world and limitations on the movement of inhabitants, as efforts to control the increase of the corona virus, have produced a major growth in the subscriptions on a variety of dating applications. Such as, in line with a review, carried out in March 2020, in a day Tinder described 3 billion hits. Likewise, dates recorded on OkCupid augmented by 700.0% amid March 2020 and May 2020. In addition, Bumble’s video calls increased by 70.0%.

Revenue Generation Insight

The subscription sector is sub divided into type, gender and age. It held above 61.0% revenue share and directed the online dating application market in 2020. In addition; the sector is projected to develop by the maximum CAGR, during the forecast period.


Although, a number of dating apps are presenting the majority of their features for free of charge, several others present restricted features for free utilization and charge a contribution payment in favor of the first-class features. The subscription cost can differ depending upon their features and the apps.

The 18-25 years age sector held above 57.0% revenue share and directed the market, in 2020. Since, the persons of this age group use up a big sum of their time on the internet, the enlisting of these persons on free of charge dating apps is increasing.

Mainly, the eruption of the pandemic has made a transformation in the approach to dating between women. As said by the dating stage Quack Quack, during 2020, the amount of female clients augmented by 12.0%, in India. Women are becoming comfortable and confident a lot whilst making use of the dating apps. Besides, it was discovered that roughly 48.0% women chosen dating men from the similar town, where as 52.0% women were enthusiastic about dating men from new metropolis.

The companies providing online dating services are attempting to promote women to create the initial step whilst creating a relationship. Bumble is single of the dating apps, in which women create the primary step.

The monthly subscription sub division is expected to develop by the maximum CAGR, during the forecast period. Monthly subscriptions permit clients to test the finest features prior to they can choose yearly or quarterly subscriptions.

Regional Insight

In 2020, North America held more than 35.0% revenue share and directed the global market. The rising utilization of the internet and the propagation of smart phones within the region are appearing like the input factor, powering the enlargement of the market. Active schedules have furthermore added to the increasing fame of dating services. In 2019, Plenty of Fish and Bumble were between the accepted dating platforms after Tinder, in the U.S.

The Asia Pacific is likely to appear as the highest rising local market during the forecast period. Even though, in some Asia Pacific nations, an informal approach to dating by means of dating apps is opposed, the attractiveness of these apps is increasing in proportion to the rising internet infiltration plus the growing utilization of the smart phones.

The eruption of Covid-19 pandemic and the following limitations and lockdowns, forced by the governments within the region have added to the rising inclination for online dating. As stated by the Chinese dating app Tantan, as contrast to the pre-pandemic stage the normal time used up on the app augmented by above 30.0%, throughout the pandemic.


The companies are concentrating on improving their service assistances to keep on reasonable and enhanced supply to the altering requirements of the clients. The market for online dating application is extremely disjointed.

Some of the companies for online dating application market are:

  • The League
  • Pty Ltd.
  • Spark Networks, Inc.
  • Grindr LLC
  • Ok Cupid
  • Bumble
  • Coffee Meets Bagel
  • Zoosk, Inc.
  • The Meet Group, Inc.
  • eHarmony, Inc.
  • Badoo
  • Plentyoffish
  • Tinder

Report Scope

Report Attribute


Market size value in 2021

USD 7,514.7 million

Revenue forecast in 2028

USD 11,034.0 million

Growth rate

CAGR of 5.6% from 2021 to 2028

Base year of estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Revenue generation and region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Rest of Europe; China; India; Japan; Rest of APAC; Brazil; Mexico; Rest of LATAM; South Africa; Rest of CSA

Key companies profiled

Tinder; Bumble; Plentyoffish; OkCupid; Badoo; Grindr LLC; eHarmony, Inc.; Spark Networks, Inc.; The Meet Group, Inc.; Pty Ltd.; Zoosk, Inc.; The League; Coffee Meets Bagel

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope

Pricing and purchase options

Avail of customized purchase options to meet your exact research needs.

Segments Covered in the Report

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global online dating application market report on the basis of revenue generation and region:

• Revenue Generation Outlook (Revenue, USD Million, 2016 - 2028)
    • Subscription
        • Age
            • 18-25 years
            • 26-34 years
            • 35-50 years
            • Above 50 years
        • Gender
            • Male
            • Female
        • Type
            • Annually
            • Quarterly
            • Monthly
    • Advertisement

• Regional Outlook (Revenue, USD Million, 2016 - 2028)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
        • France
        • Italy
        • Rest of Europe
    • Asia Pacific
        • China
        • India
        • Japan
        • Rest of Asia Pacific
    • Latin America
        • Brazil
        • Mexico
        • Rest of Latin America
    • Middle East & Africa
        • South Africa
        • Rest of Middle East & Africa

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