The global overnight face mask market size was accounted for USD 18.2 billion in 2018 and is projected to grow at a CAGR of 7.1% from 2019 to 2025. Increasing concerns of skin amputations such as wrinkles, dryness, and aging are the factors propelling the market growth. The product is gaining traction among consumers owing to its convenience. In addition, there is no need to invest additional time in applying it. Moreover, growing need for mental relaxation is encouraging manufacturers to innovate new products with functional attributes.
Busy lifestyle, work-life stress, hectic schedule, and improper diet have adversely impacted human health including skin. Proper sleep is essential for better health owing to which the consumers tend to incline towards skincare products such as overnight face mask as a solution to these problems.
In the recent few years, growing trend of bubble masks especially in Asian countries has influenced manufactures to develop innovative products. For example, e.l.f Cosmetics have launched cleansing mask and hydrating mask. These new products are expected to boost the product demand.
Furthermore, growing preference for masks with fruit and oil-based elements is encouraging manufacturers to develop new products. for example, ESPA overnight therapy is formulated with sea wood extracts and oils for skincare. Similarly, Laniege also offers a fruit-based face mask.
Women population is a major contributor to this product’s consumption. Shaving causes dryness and roughness. Hence, to avoid such bruises, sheet mask are used. These masks are more popular among men consumers. Masks are beneficial owing to its skin lightening, wrinkle-free, and anti-aging features. Elizabeth’s Arden face mask helps in treating skin issues such as sulfur acne.
Based on the distribution channel, the convenience stores segment in 2018, held the largest market share of over 46.8%. It comprises of drug, general and beauty store. Moreover, growing skincare industry is helping manufacturers to sell their products through various drug and beauty stores. Additionally, factors such as product visibility features offered by such store are expected to boost the demand for face mask through convenience stores.
Online channel is anticipated to exceed at the highest rate of CAGR with over 8.8% from 2019 to 2025. Rising demand for beauty care products is allowing manufacturers to focus on online distribution network. Moreover, increasing demand for international brand and Korean masks is projected to foster the segmental growth in the coming years. For example, e.l.f. cosmetics and Sephora has created new formulas to increase their consumer base and cater to rising consumer demand.
Based on the product, the overnight face masksmarket is bifurcated into creams & gels, and sheetstypes. In 2018, the creams & gelstype masks held the largest market share of over 55.0%in the overall market. Creams and gel based masks are highly effective in repairing skin damage. Thus, companies are launching light weighted gel masks for better effectiveness. For example, L’Oréal Paris has launched jelly based face mask made up from extracts of grape seeds. This product helps in maintaining hydration level of skin.
The sheet face mask segment is projected to grow at the significant rate in the next few years. These masks help in relaxing the skin muscles due to presence of cooling ingredients. It is enriched with vitamins and hyaluronic acid that penetrate faster in the skin.
In 2018, Asia Pacific held the largest market share of over 35.0% in the overall market. In this region there is a high demand for the product due to its benefits and new innovations especially in countries like Korea and China. This market offers variety products produced from the extracts of Chinese medicine enriched with minerals and vitamins. All these key factors are expected to bolster the demand for the product in this region.
North America is projected to grow at a significant CAGR during the forecast period. Increasing consumer awareness along with rising demand for Korean products is boosting the market growth. Additionally, celebrity endorsements are also positively impacting the growth of the product.
Leading players in the market include, L'Oréal Paris; e.l.f. Cosmetics; Inc.; Laniege; The Body Shop; Lakmé Cosmetics; Innisfree; Lotus Herbals; The Estée Lauder Companies Inc.; Peter Thomas Roth Labs LLC.; Avon Products, Inc; and Vichy Laboratories.
Top companies in the market are engaged in new product launches and are investingin R&D to develop new products using natural ingredients.
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Attribute |
Details |
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Base year for estimation |
2018 |
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Actual estimates/Historical data |
2015 - 2017 |
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Forecast period |
2019 - 2025 |
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Market representation |
Revenue in USD Billion & CAGR from 2019 to 2025 |
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Regional scope |
North America, Europe, Asia Pacific, Central & South America &Middle East & Africa |
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Country scope |
U.S.,U.K., Germany, India, China. |
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Report coverage |
Revenue forecast, company share, competitive landscape, growth factors and trends |
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15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global overnight face mask market report on the basis of product, distribution channel, and region:
• Product Outlook (Revenue, USD Billion, 2015 - 2025)
• Creams & Gels
• Sheets
• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
• North America
• U.S.
• Europe
• U.K.
• Germany
• Asia Pacific
• India
• China
• Central & South America
• Middle East &Africa (MEA)
Research Support Specialist, USA