Overnight Face Mask Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619706  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods

Industry Insights

The global overnight face mask market size was accounted for USD 18.2 billion in 2018 and is projected to grow at a CAGR of 7.1% from 2019 to 2025. Increasing concerns of skin amputations such as wrinkles, dryness, and aging are the factors propelling the market growth. The product is gaining traction among consumers owing to its convenience. In addition, there is no need to invest additional time in applying it. Moreover, the growing need for mental relaxation is encouraging manufacturers to innovate new products with functional attributes.

Busy lifestyle, work-life stress, hectic schedule, and improper diet have adversely impacted human health including the skin. Proper sleep is essential for better health owing to which the consumers tend to incline towards skincare products such as overnight face masks as a solution to these problems.

U.S .overnight face mask

In the recent few years, the growing trend of bubble masks especially in Asian countries has influenced manufacturers to develop innovative products. For example, e.l.f Cosmetics has launched cleansing mask and hydrating mask. These new products are expected to boost the product demand.

Furthermore, the growing preference for masks with fruit and oil-based elements is encouraging manufacturers to develop new products. for example, ESPA overnight therapy is formulated with sea wood extracts and oils for skincare. Similarly, Laniege also offers a fruit-based face mask.

Women's population is a major contributor to this product’s consumption. Shaving causes dryness and roughness. Hence, to avoid such bruises, sheet masks are used. These masks are more popular among men consumers. Masks are beneficial owing to their skin lightening, wrinkle-free, and anti-aging features. Elizabeth’s Arden face mask helps in treating skin issues such as sulfur acne.

Distribution Channel Insights

Based on the distribution channel, the convenience stores segment in 2018, held the largest market share of over 46.8%. It comprises of drug, general and beauty store. Moreover, the growing skincare industry is helping manufacturers to sell their products through various drug and beauty stores. Additionally, factors such as product visibility features offered by such stores are expected to boost the demand for a face mask through convenience stores.

Online channel is anticipated to exceed the highest rate of CAGR with over 8.8% from 2019 to 2025. The rising demand for beauty care products is allowing manufacturers to focus on online distribution networks. Moreover, increasing demand for international brands and Korean masks is projected to foster segmental growth in the coming years. For example, e.l.f. cosmetics and Sephora have created new formulas to increase their consumer base and cater to rising consumer demand.

Product Insights

Based on the product, the overnight face masks market is bifurcated into creams & gels, and sheets types. In 2018, the creams & gel-type masks held the largest market share of over 55.0%in the overall market. Creams and gel-based masks are highly effective in repairing skin damage. Thus, companies are launching light-weighted gel masks for better effectiveness. For example, L’Oréal Paris has launched jelly based face mask made up of extracts of grape seeds. This product helps in maintaining the hydration level of the skin.

Global overnight face mask market

The sheet face mask segment is projected to grow at a significant rate in the next few years. These masks help in relaxing the skin muscles due to the presence of cooling ingredients. It is enriched with vitamins and hyaluronic acid that penetrate faster in the skin.

Regional Insights

In 2018, Asia Pacific held the largest market share of over 35.0% in the overall market. In this region, there is a high demand for the product due to its benefits and new innovations especially in countries like Korea and China. This market offers a variety of products produced from the extracts of Chinese medicine enriched with minerals and vitamins. All these key factors are expected to bolster the demand for the product in this region. 

North America is projected to grow at a significant CAGR during the forecast period. Increasing consumer awareness along with rising demand for Korean products is boosting the market growth. Additionally, celebrity endorsements are also positively impacting the growth of the product.

Overnight Face Mask Market Share Insights

Leading players in the market include, L'Oréal Paris; e.l.f. Cosmetics; Inc.; Laniege; The Body Shop; Lakmé Cosmetics; Innisfree; Lotus Herbals; The Estée Lauder Companies Inc.; Peter Thomas Roth Labs LLC.; Avon Products, Inc; and Vichy Laboratories.

Top companies in the market are engaged in new product launches and are investing in R&D to develop new products using natural ingredients.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America &Middle East & Africa

Country scope

U.S., U.K., Germany, India, China.

Report coverage             

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global overnight face mask market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Creams & Gels
    • Sheets

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • India
        • China
    • Central & South America
    • Middle East &Africa (MEA)

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