Printable Self-adhesive Vinyl Films Market Analysis Report By Type, By Manufacturing Process, By Thickness, By Application, By Substrate And Segment Forecasts From 2021 To 2028

Report ID: MN17620339  |  Published: January 2022  |  No of Pages: 75
Format: Electronic (PDF)  |  Industry: Chemicals & Materials


The global printable self-adhesive vinyl films market was prized by USD 3.16 billion in 2020. It is estimated to witness 4.6% CAGR from 2021 to 2028.


The rising demand from the sign & graphics business and increasing demand for fleet graphics are the factors, expected to stimulate the enlargement of the market for printable self-adhesive vinyl films.

US printable self adhesive vinyl films market

The product is extensively consumed to furnish to the increasing demand for fleet graphics in addition to provide greater impressions on a small price. The recurrent arrival of the advertising or the trademark in the market, connected to the company, attains an effectual regularity of the messages that is necessary to be convey to the targeted addressees. Increasing insist for the fleet graphics from the publicity business, intended for rising the contact with major clients, is expected to increase the expansion of the market.

The accessibility of printable self-adhesive vinyl in two dissimilar varieties, like cast and calendared films, furthermore presents a development prospect for the market. This is because of the benefits presented by these dissimilar films. For example, cast films are gainful, exist in thinner measurement, possess toughness & extensive lifespan, and do not contract on becoming old.

Substrate Insight

The plastics substrate held above 46.0% share of the general revenue and dominated the global printable self-adhesive vinyl films market, in 2020. The use of the product on plastic substrate depends on the kind of plastic along with its chemical constitution.

The plastics, like Polystyrene (PS), Polycarbonate (PC), Polyethylene (PE), and Polymethacrylate (PMMA), are utilized to make automobile components, like headlights, glass, bumpers, plus others. These plastics can be utilized with printable self-adhesive vinyl films, thus increasing their demand from fleet graphics.

Type Insight

The opaque section held above 51.0% share of the entire revenue and led the global market, in 2020. As a result of the existence of grey or black adhesive that reflects the glow on the graphics to the watcher; opaque films do not permit the conduction of light, all through the surface.

Translucent printable self-adhesive vinyl films are restricted to backlit and putting up signage because backlit graphics come across a variety of ecological strains. Besides, they are utilized in functions like canopy facias, taxi top signage, menu boards and airport terminal & mall publicity. The rising advertising business is anticipated to push the demand for these categories of films.

Printable self-adhesive transparent vinyl films are useful on glass or every translucent surface with no compromising conduction of light or clearness. These films have obtained appreciation through a variety of markets, like food huts and restaurants, which give information, like existing offers.

Thickness Insight

The thick (more than 3 mils) division held over 56.0% revenue shares and led the global market, in 2020. Usually, to offer thicker as well as stiffer films, meant for trouble-free handling, calendared vinyl films are created with greater thickness.

In contrast to cast manufactured films, calendared printable self-adhesive vinyl films are reasonably priced. Therefore, the requirement for thick vinyl films is likely to boost during the forecast period. Cast films can be prepared skinny to manufacture easy products preferably utilized for the application on composite curvatures, like rivets, motorcycle helmets, corrugations, vehicle fenders, plus others.

Manufacturing Process Insight

The calendared films section held above 55.0% revenue share and directed the global printable self-adhesive vinyl films market, in 2020. These films are manufactured by means of a procedure recognized as calendaring. In this procedure, heated as well as extremely large steel rollers convert vinyl into skinny sheets.

Normally, cast films are utilized in vehicle packaging because as contrast to calendared films these films have longer life and are thinner. The pigments, PVC and plasticizer are mixed up by a preset proportion for a prearranged period to create a reliable combination.

Application Insight

The fleet graphics application sector held above 19.5% share of the entire revenue and directed the global market, in 2020. The growing demand for efficient publicity which creates a permanent impact on the clients is boosting the enlargement of fleet graphics through the marketing business.

Global printable self adhesive vinyl films market

Out-of-doors promotion is a display place for generating alertness for the brand name, making brand visibility, along with recognition. Outside promotion has turn into important by means of presenting innovative canvas to the companies, to present communication about their brand and easiness of transformational promotion, during previous few years.

Floor graphics are appropriate for performing art centers & theatres, conference rooms, corporate lobbies, reception areas, and tradeshow booths. The use of floor graphic vinyl materials is a gainful publicity along with support technique.

Regional Insight

In 2020, Japan & Asia Pacific held above 38.0% revenue share the general market and was the principal region. As a result of the increasing demand for the product from Japan, China and India, Asia Pacific is projected to develop more by the highest CAGR, during the forecast period. The product requirement used for intentional publicity by various companies is speedily growing, within the region. Visual uniqueness, like greater brightness that catches the attention of tourist in addition to other major clients, pushes the order for these films for the promotional as well as branding reasons.

The government programs to encourage tourism by means of printable self-adhesive vinyl films for fleet graphics on commercial way of transportation together with trucks and buses have pushed the demand for these films through the region. The demand in the market has moved in the direction of part as well as full vehicle wraps that draws additional attention as contrast to signs and lettering.

The greater populace within the region permits extra impressions for every day, causing well-organized advertising. During the previous few years the sales of heavy vehicles, particularly trucks, in India and China have considerably augmented. This increase in sales together with requirement for the advertisements via small companies is anticipated to boost the demand for the product, during the forecast period.


The market has attendance of a hardly any small as well as medium scales local and a solid attendance of numerous international companies. Based on the development of the product, key players contest and shape tactical joint ventures with local companies to decrease the threat of growing into a new-fangled market.

On account of the excessive demand from end-use functions together with floor graphics, fleet graphics, car wrapping, watercraft graphics, plus others, a number of companies are increasing their product contributions.

Some of the companies for printable self-adhesive vinyl films market are:

    • FLEXcon Company, Inc.
    • Metamark (U.K.) Ltd.
    • HEXIS S.A.
    • LG Hausys
    • Avery Dennison Corp.
    • Achilles Corp.
    • Orafol Europe GmbH
    • Arlon Graphics LLC
    • Lintec Corp.
    • Mactac
    • 3M

Report Scope

Report Attribute


Market size value in 2021

USD 3.23 billion

Revenue forecast in 2028

USD 4.42 billion

Growth Rate

CAGR of 4.6% from 2021 to 2028

Base year for estimation


Historical data

2017 - 2019

Forecast period

2021 - 2028

Quantitative units

Volume in million square meters, revenue in USD million/billion, and CAGR from 2021 to 2028

Report coverage

Volume forecast, revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Manufacturing process, thickness, type, substrate, application, region

Region scope

North America; Latin America; Europe, Middle East & Africa; Asia Pacific & Japan

Country scope

U.S.; Canada; Mexico; Brazil; Argentina; U.K.; Germany; GCC Countries; South Africa; China; Japan; India; Australia

Key companies profiled

3M; Avery Dennison Corp.; Mactac; LG Hausys; Lintec Corp.; Hexis S.A.; Arlon Graphics, LLC; Metamark (U.K.) Ltd.; Orafol Europe GmbH; FLEXcon Company, Inc.; AchillesCorp.

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. Forthe purpose ofthis study, Million Insights has segmented the global printable self-adhesive vinyl films market report based on manufacturing process, thickness, type, substrate, application, and region:

• Manufacturing Process Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)
    • Calendered Films
        • Monomeric
        • Polymeric
    • Cast Films

• Thickness Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)
    • Thin (2-3 mils)
    • Thick (More than 3 mils)

• Type Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)
    • Transparent
    • Translucent
    • Opaque

• Substrate Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)
    • Floor
    • Plastics
    • Glass
    • Others

• Application Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)
    • Fleet Graphics
    • Watercraft Graphics
    • Car Wrapping
    • Floor Graphics
    • Labels & Stickers
    • Window Graphics
    • Exhibition Panels
    • Outdoor Advertising
    • Furniture Decoration
    • Wallcovering
    • Others

• Regional Outlook (Volume, Million Square Meters; Revenue, USD Million, 2017 - 2028)
    • North America
        • U.S.
        • Canada
        • Mexico
    • Latin America (LATAM)
        • Brazil
        • Argentina
    • Europe, Middle East & Africa (EMEA)
        • U.K.
        • Germany
        • GCC Countries
        • South Africa
    • Asia Pacific & Japan (APJ)
        • China
        • Japan
        • India
        • Australia

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