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Skin Toner Market Size & Share, 2019-2025 | Global Industry Report

Skin Toner Market Analysis Report By Form, By Product, By Gender, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619697  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights

The global skin toner market size was accounted for USD 654.6 million, in 2018 and is anticipated to grow at a CAGR of 4.7 % over the forecasted period, from 2019 to 2025. The market growth is attributed to increasing awareness about skincare products among millennial across the globe. Many dermatologists recommend these skin toners to combat skin issues like acne, pimple and other skin problems. Additionally, increasing usage of make-up products along with sun-screen among women and men is expected to boost the market growth.

The variety of skin toners with different constituents is available in the market to reduce specific skin related problems. This product is recommended to use with rose water for users who have dry skin issue in order to dehydrate the skin. Chamo-mile soothes the skin and green tea helps to reduce oiliness of the skin, aloe Vera helps to cure inflammation, redness, and itching of skin. Consumers most probably prefer natural skin toner, as it has anti-aging and antioxidants properties.

U.S.skin toner market

The manufacturers of cosmetic products including skin toner are focusing to introduce natural and organic beauty products. In addition, consumers are getting increasingly aware of the benefits of natural ingredients such as almond, aloe Vera extracts, and coconut oil through electronic media and social websites. Hence, natural beauty products are gaining popularity among consumers, which is expected to fuel the demand for natural and organic skin toner.

Increasing the spending capacity of the middle-class group in developing countries are expected to open new avenues for manufacturers to establish a strong distribution network through online and offline channels during the forecast period. Along with this, manufacturers offer a combo offer of skin toner and other products to attract more customers, thereby expected to have positive impact on market growth.

Form Insights

By form, the market is fragmented into fluid and mist. In 2018, the fluid form accounted for the largest market share of over 70.0%. The fluid form of a skin toner is very easy to apply by pouring on a cotton piece. In addition, users can select the proper amount for their skin and decide concentration of product for specific area of skin as per suitability. Hence, the flexibility of using these products are expected to boost the growth of this segment.

The mist form of a skin toner is projected to grow with the highest CAGR of 4.9% over the forecast period. This mist can directly spray on the face. Apart from this, the mist has the ability to remove dirt, oil and reduce pores due to the presence of various skin essential ingredients.

Gender Insights

By gender, the skin toner market is segmented into men and women. In 2018, the women category held the largest market share with over 85.0%. American Academy of Dermatology reported that women are more conscious about acne and dark spots related issues than men. In addition, the rising number of working-class women in developing countries is anticipated to increase spending capacity on beauty products that are expected to boost the segment growth in the next few years.

The men segment is projected to grow with the highest CAGR of more than 5.0% from 2019 to 2025. In recent years, manufactures are focusing on promotional activities and campaigning to increase awareness about the benefits of skincare products among men, thereby expected to drive the growth of this segment over the forecast period.

Distribution Channel Insights

Distribution channel is fragmented into convenience stores, supermarkets & hypermarkets and online. In 2018, convenience stores held the largest market share with over 55.0%. These stores offer proper guidance by experts according to individuals’ skin types. Many convenience stores hire the experts to assist the consumers in purchasing proper beauty products including skin toner. Most stores have trial samples that product is applied to consumer’s hand to test the skin compatibility.

The online sales channel is projected to grow with the highest CAGR of 5.4% over the forecast period. Influence of social media, make up tutorials, and beauty bloggers helps consumers to assist about product specification, packaging, and its benefits. Moreover, several advantages such as hassle free delivery, offers and discounts and coupons are attracting the customers to buy beauty products through online channels. Thus, above factors are expected to drive the growth of online channel from 2019 to 2025.

Product Insights

Product wise, the market is divided into organic and conventional. In 2018, conventional skin toners dominated the market and held the largest market share of 80.0%. These products are commonly chemical based and cost is cheaper than organic beauty products. However, increasing awareness about the adverse effect of chemical based beauty products is expected to hamper the growth of this segment. In addition, the harsh chemical can cause irritation, allergy, and redness on the sensitive skin, which is expected to hamper the growth of conventional products during the forecast period.

Global skin toner market

On the other hand, the organic segment is projected to register the highest CAGR of more than 5.0% over the forecast period. This growth is attributed to increasing demand for skin toner by extensive brand. In addition, rising awareness of organic and natural beauty products through campaigns and social media by manufactures is influencing the buying decision of consumers. From last few years, manufacturers are focusing to develop organic skin toner to reduce carbon footprints.

Regional Insights

In 2018, Europe accounted for the largest market share of over 35.0% in terms of revenue. Increasing awareness of toners among consumers in several countries such as Italy, Spain, and France has majorly driven the regional growth. Additionally, most leading manufacturer of premium facial beauty products brand including skin toner are located in France. In this region, some countries experience long winter where cold creams are used that frequently requires cleansing by using skin toner. These factors are expected to drive significant regional growth over the forecast period.

Asia Pacific market is projected to grow with the highest CAGR of 5.4% over the forecast period. Growing aging population in several countries such as Bangladesh, India and China is expected to drive the demand for consumers who are concerned about skin related issues, especially, 13 to 45 years age group. In addition, product development and launches is expected to offer new opportunities are expected to create consumer awareness about skin toner product among consumers. For example, in 2019, the Beauty Co. introduced skin toners in the forms of rose, tea, cucumber and aloe Vera in India.

COVID-19 Impact Analysis

The outbreak of the COVID-19 virus has negatively impacted the skin toner market. In lockdowns, government has restricted the opening of beauty product outlets and malls. Therefore, the sales of skin toner has decreased, as most of the companies have stopped their production. However, during lockdowns, people got time to find better beauty products to keep skin healthy, especially among women. Therefore, the demand for skin toner has increased through online channels. In addition, several online channels like Nykaa gives free consultation as per skin types which has attracted many female consumers to purchase skin care products including skin toners. The above mentioned factors are expected to drive the product demand in spite of lockdowns.

Skin Toner Market Share Insights

The major players operating in this market are Johnson & Johnson Consumer Inc.; REMEDIES; Dickinson Brands Inc.; THE BODY SHOP; Dr. Hauschka; Mario Badescu Skin Care, Inc.; THAYERS NATURAL; The Ordinary; La Mer Technology, Inc.; and PIXI - SJOVIK LTD.Manufacturers are focusing to launch skin toner variants for all types of skin to cater customer’s needs. Manufacturers are also concentrating to develop facial toner to cater to skin issues such as pimples, acne and dark spots.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global skin toner market report based on form, gender, product, distribution channel, and region:

• Form Outlook (Revenue, USD Million, 2015 - 2025)
    • Fluid
    • Mist 

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Organic
    • Conventional

• Gender Outlook (Revenue, USD Million, 2015 - 2025)
    • Men
    • Women

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Convenience Stores
    • Supermarkets & Hypermarkets
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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