Sleep Mask Market Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global sleep mask market size was worth USD 14.0 Million in the year 2018. The flourishing tourism and travel industry are predicted to be the driving force for market growth as these masks have higher utility for travelers to ensure healthy sleep. Moreover, the growing number of patients suffering from sleep apnea is predicted to surge the demand for sleep masks over the forecast period.

As stated by the World Tourism Organization (WTO) the travel industry has seen steady growth with a higher number of people traveling abroad. This number has reached 1.4 billion in 2018, which is 6.0% higher than that of 2017. The major reason for the growth of the tourism sector is the development of the aviation route and infrastructure. Spain, U.K., Italy, U.S., China, and France are some of the major tourist attractions nations. However, cities like Moscow, Manila, Istanbul, Delhi, Mexico, and Riyadh are expected to emerge as tourist destinations in the upcoming years.

The growing urban middle-income population in countries like China, Brazil, India, Russia, and China has contributed to the rise in domestic travelers. Therefore, manufacturers of this industry aim at designing sleep masks to provide peaceful sleep to travelers during long journeys. Many companies have also launched products exclusively for travelers. The examples for the same include HappyLuxe; LumosTech, Inc.; and LC Industries, Inc.

Additionally, the cases of sleeping disorders across the world have increased largely due to changing climatic conditions and hectic schedules. The most affected regions of this illness include Canada, U.S., Ireland, Poland, U.K., Italy, Spain, Turkey, India, China, Indonesia, and Singapore. This trend is expected to propel the growth of the sleep masks market in the respective regions. Moreover, consumers are largely inclined towards natural alternatives for the treatment of this illness which is expected to open new avenues for therapeutic masks in the upcoming years.

Distribution Channel Insights

The offline channel accounted for the largest share of more than 75%, in 2018. Consumers prefer shopping via offline stores owing to the benefit of physical verification of products provided by the retail stores. Moreover, the increasing penetration of supermarkets and hypermarkets in countries like Bangladesh, India, Brazil, and China has fostered sales in these channels.

The online distribution channel is expected to register a CAGR of 4.9% over the forecast period. The continuous innovation in the e-commerce industry has contributed to the enhanced sales of this product. Companies are focusing on expanding the scope of online distribution channels to attract a larger customer base. For example, Earth Therapeutics, in June 2019, introduced a new website to showcase its products. Moreover, the rise in the e-commerce sector is attributed to the growing number of smartphone users in countries like China and India, thereby, supplementing the growth of the online segment.

Product Insights

The regular sleep masks held a dominant position with a revenue share of 60% in 2018. These masks cover the entire eyes thus, restricting the reach of any source of light from a lamp, laptop, or television and provide sound sleep to the consumers. Additionally, these are easier to carry and acquire a very limited space.

Over the years, the contoured masks have observed a significant growth for their perfect fit and complete shielding of the eyes. These are contoured-shaped, providing enough space for the eyelids and eyelashes, thus, puts no pressure on the eyes of the consumer.

Aromatherapy masks and wrap-around gel have also been gaining traction among consumers. Wrap-around masks provide maximum blackout and are best recommended for side sleepers. Gel eye soothes migraines and sinuses and helps in the reduction of dark circles, puffiness, headaches, and stress.  These masks offer both cold and hot treatments. Over the years, aromatherapy products have observed popularity across nations. These consist of plant extracts like lavender which have the ability to fight insomnia and ensure a peaceful sleep.

Regional Insights

North America held the largest market share with 60%, in 2018. The rising cases of sleep apnea, leg syndrome, and insomnia have resulted in the demand for sleep masks in this region. Around 50 million people in the U.S. suffer from sleep disorders, 30% adult population suffers from insomnia and 25 Million adults suffer from sleep apnea.

It was also predicted that around 9 Million people use prescribed drugs in this region to get sleep which has led to an increase in demand for sleep masks especially, therapeutic ones. Furthermore, the rising aging population has also led to the growth of the market as they require sound sleep for better health.

Sleep Mask Market Share Insights

The key players include sleep Master; LC Industries, Inc.; Dream Essentials, LLC; Alaska Bear; Sonoma Lavender Co.; HappyLuxe; Earth Therapeutics; EcoTools; Bedtime Bliss; Nidra Goods; LumosTech, Inc.; Napiform; and PrettyCare. Many new companies are entering the market due to the increasing demand for the product. For example, Xiaomi Corporation, in October 2019, introduced the Easy Air Brain Wave Sleeping Eye Mask which will synthesize music and acquire the customer’s brain to ensure him a peaceful sleep.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global sleep mask market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)
    • Regular
    • Contoured
    • Wrap Around
    • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • Germany
        • U.K.
    • the Asia Pacific
        • China
        • Japan
    • Central & South America
        • Brazil
    • Middle East & Africa
        • UAE