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Smart Toilet Market Size & Growth, 2025 | Industry Analysis Report

Smart Toilet Market Analysis Report By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Report ID: MN17619745  |  Published: May 2020  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research

Industry Insights 

The global smart toilet market size was worth USD 6.4 billion in 2018. Growing demand for hygienic and convenient sanitary solutions are projected to attribute to the market growth. Smart toilets are available in the form of ceramics and other arrangements such as warm water and air dryer. Growing need coupled with increasing investment on the sanitary solution in emerging countries is anticipated to bolster the product demand from 2019 to 2025.

The trend for the intelligent bathroom is gaining traction among developed countries such as Germany, U.K, France and U.S. Further, key players are introducing innovative solutions such as auto flush, an auto open seat, UV lighting, Bluetooth connectivity which offer convenient and enhanced user experience.

U.S smart toilet market

The demand for water conservation is on all-time high owing to growing water scarcity globally. Government bodies across the globe are raising awareness about water conservation and promoting the use of advanced products. This factor, in turn, is predicted to supplement the market growth of the forecast duration. In a recent study, it was found that approximately, water as high as 4.8 billion gallons is being flushed down in the U.S every day. Smart toilets, on the other hand, focus on minimum use of water and further provide various benefits such as enhanced hygiene and excellent user experience. Apart from providing aesthetically appealing looks, these toilets help in saving water and electricity, thereby, becoming a popular choice among consumers.

Smart toilets are incorporated with innovative features such as seats with anti-bacteria features and UV based bacteria killing. Further, increasing investment home décor has generated a need for the advanced bathroom. Commercial sectors such as hospitality and real sectors are increasingly utilizing smart toilets, which offer a lucrative opportunity for the smart toilet market growth.

Application Insights

Among different application segments, the commercial category accounted for USD 4.6 billion of revenue in 2018. The increasing number of bars, malls, restaurants and hotels are installing smart toilets as part of their effective hygiene bathroom solutions. Moreover, these toilets are available in luxurious segments thus, becoming popular among premium commercial segment.

On the other hand, the residential segment is likely to grow at a CAGR of 10.7% over the forecast period. Growing construction of smart homes aimed at energy saving is strengthening the demand for such toilets. Further, smart toilets are known to be an important component in home décor system. Rapid urbanization in emerging countries are expected to create huge demand for products from 2019 to 2025.

Distribution Channel Insights

In 2018, the offline segment accounted for USD 5.3 billion of revenue, thus being the largest among distribution channels. Offline channels provide physical product verification along with the custom solution. Further, different partnerships formed by both commercial and residential real estate firms with offline distributors help in ensuring an effective supply chain, thereby, driving the segment growth.

Global smart toilet market

The online sales channel is likely to register the highest growth rate over the forecast period with an expected CAGR of 10.8%. These sales channels provide a wide variety of products and offer easy doorstep delivery, thereby attracting a huge customer base, especially millennials. Further, various benefits such as cashback offers and product comparison features are anticipated to bode well for the segment growth from 2019 to 2025.

Regional Insights

Among different regions, Europe occupied the highest market share of over 35.0% in the year 2018. Growing awareness about bathroom hygiene in the region is attributing to product growth. As found in a study, the majority of the population in U.K and Germany prefer intelligent toilet seat in order to avoid the hygienic practice of pulling toilet seat by hand. Further, consumers’ spending on the advanced hygienic product for home décor has increased substantially, thereby, driving the regional growth.

Asia Pacific, on the other hand, is projected to ascend with a CAGR of 12.8% over the forecast duration. Growing urbanization coupled with increasing purchasing power in countries such as India and China has created a significant demand for smart bathroom solution. In addition, governments in these countries are framing favorable policies regarding hygiene sanitation, which, in turn, anticipated to propel the market growth over the forecast period.

Smart Toilet Market Share Insights

Key players involved in the market are Roca Sanitario SA, Wellis, Bradley Corporation, Villeroy & Boch AG, Kohler Co., Roca Sanitario SA and Duravit AG among others. Owing to the presence of several small and large players, the market is fragmented in the nature. United States, China and Japan are the home of majority of manufacturers. Various strategic initiatives adopted by companies are new product launches, product differentiation and merger & acquisition. For example, Kohler Co has introduced smart toilets with ambient lighting and smart speaker features.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., U.K., Germany, France, China, India, Brazil, and South Africa

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global smart toilet market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)
    • Residential
    • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)
    • Online
    • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
        • France
    • Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa

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