Webcams Market Analysis Report By Product, By Technology, By Distribution Channel, By End Use, By Region And Segment Forecasts From 2020 To 2027

Report ID: MN17620049  |  Published: August 2020  |  No of Pages: 171
Format: Electronic (PDF)  |  Industry: Consumer Electronics

Industry Insights

The global webcam market size was accounted for USD 6.15 billion in 2019. It is projected to witness a CAGR of 8.2% over the forecasted years, 2020 to 2027. Increasing safety concerns across public and private places coupled with the real-time surveillance being offered by the webcams are projected to trigger market growth across the globe.

Webcams have major applications in video conferencing, the entertainment industry, visual marketing, and live events. They also act as a strong tool for business communication in the corporate world owing to their ability to transmit video and audio across the communication network. This facilitates participants to interact in a synchronized manner irrespective of a geographic barrier.

U.S. webcams marketThe webcam device is anticipated to register a rise in sales in the upcoming years due to the increase in the popularity of virtual communication. Further, the option for assimilation of video feeds in computer systems is boosting their demand. However, issues like inadequate network connectivity and bandwidth which result in distorted video and audio are projected to hinder the market growth.

Product Insights

The USB product segment accounted for the highest share of around 61.03% across the global market in 2019. This can be attributed to the compatibility of USB webcams with many platforms like Windows, Mac, and Linux. Also, their features like quick heat dissipation due to large casings are anticipated to propel the market growth in the upcoming years.

The segment of wireless webcams held the largest CAGR of around 9.3% in the upcoming years. These devices have versatile applications and are compatible with several computer systems. Also, their ability to capture HD photos and videos due to the absence of wired infrastructure is projected to drive market growth.

End-Use Insights

The global webcams market can be segmented into security & surveillance, videoconference, live events, visual marketing, entertainment, and others based on its end-use. In 2019, the live events segment accounted for a dominant share of around 26.8% across the global market. This can be associated with the rising demand for webcams for real-time video streaming and security purposes.

Global webcams market

The segment of security & surveillance is anticipated to witness the fastest growth with 16.1% CAGR from 2020to 2027. This can be associated with the rising usage of such cameras across commercial and household spaces like malls, hospitality centers, retail stores, and enterprises. Also, the surging number of security risks like inventory loss, thefts, and vandalism associated across the globe is driving the need for webcams.

Technology Insights

The analog technology segment is expected to hold a share of around 60.0% across the global market until 2027. This technology follows a different procedure to process images and records them. Also, its features like smaller-sized images and videos as compared to other types and less bandwidth consumption when transmitted to coaxial cable are expected to propel the demand for analog webcams.

The digital webcam segment is anticipated to register the highest CAGR of around 9.9% from 2020 to 2027. This growth can be attributed to their features like enhanced image quality, high coverage area, and requirement of fewer cables. Also, its feature of data security owing to the availability of data encryption options is projected to boost its demand in the upcoming years.

Distribution Channel Insights

In 2019, the brick & mortar segment accounted for the highest share across the global market and generated a revenue of USD 5.4 Billion. It is also anticipated to continue its dominance in the upcoming years. This can be attributed to its feature of physical verification of the product before making the purchasing decision. Also, the benefit of purchasing the webcams as and when required by the consumer is propelling its market growth.

The e-commerce segment is projected to register the fastest growth with 11.9% CAGR over the forecasted years, 2020 to 2027. This can be associated with its salient features like doorstep delivery, hassle-free delivery, and quick replacement policies. Also, the availability of a wide range of products on one single platform for comparison is expected to boost the demand for this segment.

Regional Insights

In 2019, North America held the largest share of more than 35.0% across the global market. It is also anticipated to continue its dominance over the forecasted years, 2020 to 2027. This can be attributed to the rising awareness about the safety and security of private and public places across developed countries like the U.S. and Canada. Moreover, the surging adoption of live-streaming of events and real-time monitoring is also projected to fuel up the market growth.

Asia Pacific is anticipated to register the fastest growth with a 9.1% CAGR over the forecasted period, 2020 to 2027. This can be attributed to the rising demand for such devices for online education and video conferencing across many institutions residing across countries like China and India. Also, boosting infrastructure activities and the need for city surveillance are estimated to trigger the demand for webcams across this region.

COVID-19 Impact Insights

The global webcam market is impacted positively on account of the ongoing COVID-19 crisis. The imposition of lockdown and travel restrictions across the globe to stop transmission of the virus is driving the demand for webcams. Also, the implementation of work from home policies by several organizations coupled with the rising demand for online education is propelling the need for video conferencing. Moreover, the emergence of video conferencing applications like Zoom and Skype for business and client meetings is gaining traction across the globe. Further, rapid technological advances undertaken by these players are projected to drive the market growth for webcams over the post-pandemic period.

Webcams Market Share Insights

The global market includes key players such as Canon, Inc; Razer Inc.; 10Moon; Lenovo; Microsoft; Xiaomi; Sony Corporation; Logitech and Cisco Systems, Inc. They are constantly engaged in product development and innovation to gain a competitive advantage over other players.

Several strategies like partnerships, acquisitions, and mergers are being undertaken by these players to widen their geographical reach. Also, several R&D activities are being undertaken for enhancing sales of their products and to cater to the regional demands. For example, Logitech launched a 4K magnetic webcam that had inbuilt RightLight 3 technology that provided enhanced lighting effects.

Report Scope



The base year for estimation


Actual estimates/Historical data

2016 - 2018

Forecast period

2020 - 2027

Market representation

Revenue in USD million/billion and CAGR from 2020 to 2027

Regional Scope

North America; Europe; Asia Pacific; Latin America; and MEA

Country Scope

U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico

Report coverage

Revenue forecast, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of the customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2016 to 2027 in each of the sub-segments. For the purpose of this study, Million Insights has segmented the global webcams market on the basis of product, technology, distribution channel, end-use, and region:

• Product Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
    • USB
    • Wireless

• Technology Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
    • Analog
    • Digital

• Distribution Channel Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
    • Brick & Mortar
    • E-commerce

• End-Use Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
    • Security & Surveillance
    • Entertainment
    • Videoconference
    • Live Events
    • Visual Marketing
    • Others

• Regional Outlook (Volume, Million Units; Revenue, USD Million, 2016 - 2027)
    • North America
        • The U.S.
        • Canada
    • Europe
        • Germany
        • The U.K.
    • Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa

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