Yoga Clothing Market Analysis Report By Application, By Distribution Channel, By Region And Segment Forecasts From 2019 To 2025

Industry Insights

The global yoga clothing market size was worth USD 31.3 billion in 2018. Growing awareness regarding a healthy lifestyle led to a rise in the adoption of yoga, which, in turn, is projected to attribute to the growth of clothing applications. Yoga clothing provides comfort and convenience during yoga activities. Further, the growing trend among millennials and generation X to wear fancy clothing is driving the application demand. 

Fitness exercises such as Zumba and Yoga has gained traction in the recent past owing to people’s hectic work schedule and growing health disorders. Growing spending on physical fitness has resulted in consumers buying their preferred clothing items depending on different exercises.

Market players are providing advanced variants of products such as clothing made up of cotton fabric. These materials are able to quickly observing sweat during yoga activities. The trend of short-length clothing is also gaining momentum as yoga in a heated room is becoming popular. Further, the growing influence of social media to display their fitness skills is bolstering the demand for such short yoga-clothing products.

Cotton and Lycra are the major fabrics used in yoga pants. Such materials are compatible with different dresses and are popular among women end-users. Additionally, these yoga pants are available in a variety of colors and designs. A growing fashion trend among millennials is anticipated to boost the demand for yoga clothing for formal and casual wear.

Application Insights

Among end-users, in 2018, the women segment accounted for USD 20.7 billion in revenue. Women spending on fitness accessories has increased considerably in the recent past. The popularity of yoga pants is increasing owing to their convenience and ability to stretch. The growing number of women participants in yoga and sports is also supplementing the growth of this product.

On the other hand, the children segment is anticipated to ascend at a CAGR of 7.5% over the forecast duration. Increasing awareness about fitness led to parents encouraging their children to take part in yoga activities. In addition, such activities help children in improving their mental health and concentration level. The health experts suggest that these activities improve the overall health of the children and must be encouraged. Thus, a growing number of schools are offering yoga classes, thereby, propelling the demand for yoga clothing.

Distribution channel Insights

Based on the distribution channel, the yoga clothing market is divided into online and offline. Of them, in 2018, the offline channels occupied the major market share with over USD 24.7 billion. The easy availability of a variety of products coupled with the growing number of convenience and supermarkets is supplementing the growth of this segment. Consumers tend to check out the product physically before buying them, thus, a large number of consumers prefer offline stores. In addition, the custom-made product can be purchased through these sales channels. Major U.S-based offline stores dealing in yoga clothing are James Perse, lululemon athletic, and Barre.

The online sales channel is predicted to grow fastest with a CAGR of 6.9% over the forecast period. E-retailers provide various benefits such as attractive discounts; cashback and membership benefits to attract a huge number of customers. Major online retailers are Flipkart and Amazon. These key players incorporate various technology such as AI and big data to strengthen their sales. Further, the growing trend of multi-channel retailing along with increasing endorsement through social media is likely to supplement the segment demand from 2019 to 2025.

Regional Insights

In 2018, Asia Pacific generated USD 11.9 billion of revenue in the global market. The growing trend of a healthy lifestyle among people in emerging countries such as India, China, and Indonesia is attributing to the growth of the region. Further, the growing promotion of yoga by the government and various NGOs is leading to a rise in yoga adoption, thereby, augmenting the sales of related clothing.

North America is likely to grow at a CAGR of 7.4% over the forecast period. The trend of using fashionable clothing accessories is gaining traction among Canadian and U.S consumers. Moreover, key market players are offering innovative products to strengthen their product sales in the region.

Yoga Clothing Market Share Insights

Key players operating in the market are Green Apple Active, Be present, Inner Waves, Mika Yoga Wear, Lily Lotus, Hosa Yoga, and Lululemon Athletica among others. Product innovation is the key strategic initiative adopted by companies to gain a competitive advantage. For example, Nike Inc. has introduced yoga clothing under its brand name “Nike Training line”. Prolog has introduced yoga wear exclusively for the Indian market.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global yoga clothing market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Billion, 2015 - 2025)
    • Men
    • Women
    • Children

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Offline
    • Online

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
    • Europe
        • U.K.
        • Germany
    • the Asia Pacific
        • China
        • India
    • Central & South America
        • Brazil
    • Middle East & Africa
        • South Africa