Hand Sanitizer Market Size, Share & Trends Analysis Report By Product, By Distribution Channel, By Region And Segment Forecasts From 2022 To 2030

Report ID: MN17613353  |  Published: November 2022  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Personal Care Products

The global hand sanitizer market size is expected to reach USD 10.84 billion by 2030, progressing steadily at a CAGR of 6.8% from 2022 to 2030. Although hand sanitizers have been around for a significant period and have been used extensively, it is during the past two years, during the coronavirus pandemic, that their usefulness has been highlighted in maintaining hygiene. In this period, this product has become an essential commodity that is carried by individuals wherever they go. The COVID-19 outbreak can thus be regarded as a significant factor pushing the growth of the market across the world, with sales skyrocketing during its early phase.

A hand sanitizer is generally in a gel, liquid, or foam form, and is applied to kill viruses or bacteria that can otherwise prove dangerous for health. Although hand-washing with soap is understood to be a better option as it is more effective and can also wash off harmful chemicals, the impracticality of carrying water and soap everywhere has meant that people are being advised to use the next best alternative, which is sanitizers. The US FDA has recommended the use of ethyl alcohol, which is used as a major ingredient in sanitizers, for use against the SARS-CoV-2 virus. Besides being utilized in hospitals and clinics, the presence of sanitizers can also be observed in restaurants, educational institutions, airports and railway stations, and offices. In the near future, the provision of hand sanitizers is expected to remain a practice in such establishments, owing to anticipated consumer demand.

Although sales of sanitizers witnessed meteoric growth in the early phase of the pandemic, numerous supply chain issues due to the closure of economic borders meant that this would soon give way to an extreme shortage. This proved to be true, with a survey by the Association for Professionals in Infection Control and Epidemiology (APIC) conducted at the end of March 2020, finding that there was a lack of availability of the product at around 28% of the surveyed facilities. Additionally, close to 26% of respondents said that their stock of sanitizers was almost up. Taking stock of the situation, companies having the capability to mass produce announced that they would be focusing on addressing the demand for sanitizers. For instance, Honeywell announced the capacity expansion of 2 of its manufacturing facilities for donating sanitizers to government organizations. Such measures helped in stabilizing the hand sanitizer industry during this period.

The market is broadly segmented based on the type of product, the distribution channels, and the region. In terms of sanitizer type, gel-based, foam-based, and liquid sanitizers constitute the majority of the market revenue. The distribution channels for the product include supermarkets and hypermarkets, drug stores, and online platforms, among others. Europe accounts for a significant share of the global market, with consumers in Western European economies such as Germany, the UK, and France having good awareness regarding sanitization and hygiene, which has led to increased spending on these products. In North America, the presence of a vast number of notable sanitizer manufacturers has translated into high sales figures, with consumers having a variety of options to choose from.

Hand Sanitizer Market Report Key Takeaways 

  • The COVID-19 pandemic has become a critical enabler of market growth, as the focus on maintaining personal hygiene and sanitization, as well as government efforts to make the public aware with regards to combating the virus, has led to high demand for hand sanitizer products in residential as well as commercial sectors
  • With regards to the type of product, in 2021, the gel-based segment accounted for the largest market revenue share of 47.2% and is further projected to remain the leading contributor during the projection period. This is because it is widely used on account of its ability to penetrate the skin easily for killing most bacteria, as it is watery and light in formulation
  • Foam-based hand sanitizers are expected to become a significant revenue generator in the market by advancing at a rapid growth rate, as they are considered to be a more economical option for large organizations, owing to their ability to dispense lesser product amount per pump
  • In terms of distribution channel, the online segment is projected to advance at the highest growth rate in the coming years, aided by the increasing presence of different types of hand sanitizers by brands on their own websites, as well as on platforms such as Walmart, Amazon, and Alibaba
  • The market is expected to show promising growth in the Asia Pacific region during the assessment period, as there is a growing awareness in the region about hygiene and sanitization to combat diseases. Companies in this space have promptly begun arranging sanitization-related campaigns, particularly during the pandemic, compelling more people to buy hand sanitizers
  • The industry is characterized by the presence of both international and regional players, with the leading names having a strong brand image and distribution network. Major growth strategies include the launch of new products and the expansion of existing portfolios
  • Against the backdrop of the pandemic, there have been notable instances of companies in the hand sanitizer industry aiding organizations in understanding and implementing new sanitation policies and regulations. For instance, in May 2021, Best Sanitizers announced the development of an FSMA Starter Kit to aid breweries in meeting sanitation requirements for hand and surface hygiene as part of the Food Safety Modernization Act (FSMA)


Hand Sanitizer Market Segments 

  • Hand Sanitizer Product Outlook (Revenue, USD Million, 2017 - 2030)
    • Gel
    • Foam
    • Liquid
    • Others
  • Hand Sanitizer Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
    • Hypermarket & Supermarket
    • Drugstore
    • Online
    • Others
  • Hand Sanitizer Regional Outlook (Revenue, USD Million, 2017 - 2030)
    • North America
      • U.S.
    • Europe
      • U.K.
      • Germany
      • Italy
    • Asia Pacific
      • India
      • China
      • Japan
    • Central & South America
      • Brazil
    • Middle East & Africa
      • South Africa 
  • List of Key Players in the Hand Sanitizer Market
    • Reckitt Benckiser Group plc
    • Procter and Gamble
    • The Himalaya Drug Company
    • GOJO Industries, Inc.
    • Henkel AG and Company
    • Unilever
    • Vi-Jon
    • Chattem, Inc.
    • Best Sanitizers, Inc.
    • Kutol
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