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Heated Tobacco Products (HTPs) Market Share, 2025 | Industry Report

Heated Tobacco Products Market Size & Forecast Report, 2015 - 2025

Report ID: MN17619410  |  Published: July 2019  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Consumer Goods  |  Publisher: Grand View Research


The global Heated Tobacco Products (HTPs) Market was appreciated at US$ 4.04 billion during 2017 and is expected to touch US$ 77.61 billion by 2025. It is estimated to witness a CAGR of 52.56% during the period of forecast.

The development of the heated tobacco products market is motivated by the stable reduction in the sales of cigarette and growing demand for the products having possibly less risk. The demand for the Heat-Not-Burn (HNB) products is expected to additionally intensify due to the existence of low-slung level of chemicals and nicotine in it. Heat-Not-Burn (HNB) devices do not generate smoke and are usable several times.

The fitness hazards linked with munching tobacco and cigarettes are expected to motivate the acceptance of Heated Tobacco Products (HTPs), particularly by young people. The greater demand and low-slung risks are estimated to inspire international companies to capitalize in the market. Furthermore, easy endorsement from the U.S. Food and Drug Administration (FDA) and corresponding controlling organizations from Asia and Europe are expected to have potential for the development of the market. For instance - Philip Morris International Inc. got endorsement from FDA in 2018 for its heated tobacco products to be vended in U.S.A.

Drivers and Restraints:

Growing prohibitions on cigarettes and their manufacturing plants through diverse nation states together with alertness about the hazardous properties of tobacco ingestion is motivating the development of the heated tobacco products (HTPs) industry. On the other hand, increasing admiration for e-cigarettes is expected to obstruct the development of the market. These cigarettes are measured to be less injurious as they do not comprise tobacco. This is expected to motivate their demand, and consecutively retain the demand for Heated Tobacco Products at a certain level.


The global heated tobacco products market can be classified by Delivery Network, Type of Product, and Region. By Delivery Network, it can be classified as Offline, Online. By Type of Product, it can be classified as Leaf, Stick, Heat-not-burn tobacco vaporizers, Heat-not-burn tobacco devices, Heat-not-burn tobacco capsules.

Regional Lookout:

By Region, the global heated tobacco products industry can be classified as North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. In 2018, Asia Pacific seized the principal market share for heated tobacco products (HTPs). It was around 73% of the entire global turnover. It is motivated by increase in ingestion of iQOS brand heated tobacco products in the nations for example Korea and Japan. Yet, strict guidelines concerning the usage of e-cigarettes may possibly impede the development of provincial market.

Europe is expected to record the speedy CAGR of nearby 57% during the period of forecast. Greater infiltration of important companies for example British American Tobacco, Japan Tobacco and Philips Morris International in the nations for example Germany, Russia, Italy, Croatia and Poland is expected to motivate the local development. British American Tobacco capitalized nearby US$ 400 million to increase its range of operation in Croatia, in January 2018.


Increasing demand for those products having abridged risk from the nation states of Europe and Asia is expected to inspire the development and modernization of the product by the important manufacturing companies. This issue is expected to additionally power the development. The companies are busy in adopting the commercial policies for example increasing the capability, modernization of the product, authorizations, company acquisition, and promotional drives. This is started by the important companies. Philips Morris International arrived in the U.S. market, along with its iQOS heated tobacco products.

Some of the important companies for heated tobacco products market are Vapor Tobacco Manufacturing, PAX Labs, British American Tobacco, PHILIP MORRIS INTERNATIONAL MANAGEMENT, and Japan Tobacco.

Market Segment:

Heated Tobacco Product Outlook (Revenue, USD Billion, 2015 - 2025)
    • Stick
    • Leaf

Heated Tobacco Products Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
    • Online
    • Offline

Heated Tobacco Products Regional Outlook (Revenue, USD Billion, 2015 - 2025)
    • North America
        • U.S.
        • Canada
    • Europe
        • Italy
        • Russia
    • Asia Pacific
        • Japan
        • South Korea
    • Rest of the World

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Ryan Manuel
Ryan Manuel

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