The global natural food flavors and colors market is anticipated to exhibit a healthy CAGR during the forecast period (2013 to 2028), according to a report available on Million Insights. Natural food ingredients are free from genetically modified organisms and allergens. Natural flavors consist of flavoring elements from fruit, vegetable, spice, herb, root, meat, seafood, and dairy products. They are made by professional flavorists in laboratory by blending naturally obtained extractives.
Rising preference for plant based food colors and flavors over synthetic additives is anticipated to propel market growth. Growing awareness among consumers regarding harmful effect of synthetic ingredients is driving demand for plant based additives. Rising cases of allergies associated to synthetic food ingredients is also driving demand for plant based colors and flavors. Advent of modified formulations and advanced ingredients to enhance food’s taste and look is expected to impel market growth. Moreover, supportive initiatives being taken by government across various nations to promote use of nature based additives will drive the market over the forecast period.
To cater to rising demand, manufacturing companies are investing in R&D to discover innovative methods for improving shelf life of edible flavors and colors. For instance, in May 2019, Tate & Lyle in collaboration with Sweet Green Fields launched new natural flavor called Zolesse. It is a glycosylated stevia extract as per US food and drug administration (FDA). The launch is aimed to support food and beverage manufacturers in improving taste and to meet consumer demand for clean ingredients.
Based on colors, the natural food flavors and colors market can be categorized into carotenoids, caramel, anthocyanins, copper chlorophyllin, curcumin, and others. Curcumin segment is predicted to witness remarkable CAGR over the forecast period owing to increasing use in confectionary and bakery products. In addition, growing awareness among consumers regarding health and medicinal benefits of curcumin will drive segment’s growth in the coming years.
On the basis of flavors, the market can be classified into natural extracts, essential oils, aroma chemicals, spices, and others. Natural extracts segment is likely to hold highest market share over the forecast period. Plant based flavoring elements are getting popular among food and beverage manufacturers to enhance taste and nutrition level. Rising focus on health among consumers is likely to drive segment’s growth in the coming years.
In terms of application, the natural food flavors and colors market can be segmented into beverages, dairy and frozen products, bakery and confectionary, and others. Bakery and confectionary segment is anticipated to hold highest market share over the forecast period. This is attributed to increasing use of plant based ingredients in bakery and confectionary products such as cakes, pastries, and breads. Growing awareness among consumers regarding harmful effects of artificial additives is driving demand for naturally colored confectionary and bakery products. Moreover, stringent regulatory standards regarding use of addible elements in consumable products will drive segment’s growth in the coming years.
Regional segmentation includes North America, Europe, Asia Pacific, Central & South America, and Middle East and Africa. Asia Pacific is expected to witness highest CAGR over the forecast period. This is attributed to changing consumer preference for naturally derived colors over synthetic colorants. China being the world’s largest consumer market for food and beverages is likely to attract international brands and players operating in the industry. This factor is anticipated to augment regional growth.
North America, on the other hand, is expected to contribute well to market revenue in the coming years. Increasing use of caramel and essential oils in beverages and eatable products is driving demand for natural ingredients in this region.
Some of the key players in the natural food flavors and colors market are Sensient Technologies, Symrise AG, FMC Corporation, Kerry Group Plc., Givaudan. Most companies are adopting business strategies such as mergers and acquisitions to expand their business. For instance, in September 2018, Givaudan acquired Naturex S.A., a French supplier of nature based ingredients. The acquisition is aimed to leverage Naturex’s strong portfolio of plant extracts across food and beverage sectors.
Leading players of Natural Food Flavors and Colors including:
• Ungerer & Company
• Dharampal Satyapal Group
• Akay Flavous and Aromatics
• MDH Spices
• Mane SA
• AVT Natural
• Everest Spices
• ACH Food Companies
• Synergy Flavors
• Plant Lipids
• Wang Shouyi
• Anji Foodstuff
• Yongyi Food
Market split by Type, can be divided into:
• Vegetable Flavor
• Fruit Flavor
• Natural Food Colors
• Caramel Color
Market split by Application, can be divided into:
Market split by Sales Channel, can be divided into:
• Direct Channel
• Distribution Channel
Market segment by Region/Country including:
• North America (United States, Canada and Mexico)
• Europe (Germany, UK, France, Italy, Russia and Spain etc.)
• Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
• South America Brazil, Argentina, Colombia and Chile etc.)
• Middle East & Africa (South Africa, Egypt, Nigeria and Saudi Arabia etc.)
Research Support Specialist, USA