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Pet Wearable Market Analysis Report By Technology, By Application, By Region And Segment Forecasts From 2020 To 2027

Report ID: MN17616576  |  Published: August 2020  |  No of Pages: 120
Format: Electronic (PDF)  |  Industry: Sensors

Industry Insights

The global pet wearable market size was worth USD 1.6 billion in 2019. Further, it is projected to expand at 14.3% CAGR over the forecast period, 2020 to 2027. Emerging countries such as China and India have witnessed increased adoption in the pet population. In addition, pet spending has increased considerably over the past few years, which, in turn, has propelled the demand for pet wearables. Moreover, the integration of pet wearable devices with IoT is estimated to supplement the market growth in the next few years.

U.S. pet wearable market

Wearable technology helps in easy identifying, tracking, medical diagnosis, and other security solutions. Owing to these features, it is witnessing increased adoption. Pet owners track their pet’s daily activity, which helps in better monitoring of their pet, even from a remote location. Integration of RFID and GPS systems in pet wearable technology has helped in improving the pet’s quality of life.

Several technologies used in pet wearable devices are GPS trackers, RFID sensors, Bluetooth, cameras, antennas, and transmitters among others. Using these technologies, pet owners identify any disease in the early stage and provide medical care accordingly. Wearable devices help in enhancing pet engagement with the outside environment along with ensuring better connectivity with their owners.

However, factors such as lack of awareness about the benefits of these devices, lower battery life, and high consumption of power are restraining the market growth. The majority of devices use advanced technologies such as wireless networks and GPS technology. These advanced technologies consume a lot of power and need frequent charging. In addition, high initial expenditure on these devices further affects their demand.

Technology Insights

By technology, the RFID category accounted for the largest share in the pet wearable market with over USD 634.4 million in 2019. RFID ensures better accuracy, transparency, and reliability in pet tracking and identification.  Pet wearable based on RFID is used in conjunction with sensors to accurately monitor various health parameters such as pulse, body temperature, respiration, heart rate variability, and calorie intake among others. Wi-Fi-enabled RFIDs are mostly used to track the location of users. These devices are estimated to reduce the instances of pet theft. England & Wales recorded around 1,849 dog theft in 2018 which was 20% more than in 2015.

On the other hand, the GPS-enabled technology is projected to register the highest growth with over 14% CAGR over the forecast duration. Growing pet monitoring and security requirement are leading to the growth of this segment. GPS-based devices help in tracking stolen dogs as they provide the location in real-time. In addition, two-way communication with the help of software platforms and integrated devices is gaining traction for pet tracking.

Application Insights

Depending on the application, the market is classified into behavior monitoring & control, safety & security, identification & tracking, facilitation, and medical diagnosis & treatment. Of them, in 2019, the identification & tracking category accounted for more than 63% share in the market. Further, the segment is anticipated to continue its healthy demand over the next few years. As estimated by American Humane, nearly 10 million cats and dogs are either lost or stolen in the United States each year. Wearable technologies such as smart collars and smartwatches help in preventing such incidents. As a result, gaining their popularity.

Global pet wearable market

On the other hand, the medical diagnosis & treatment division category is estimated to register the highest growth over the forecast duration. Increasing demand for those devices that provide information about physical activity and the health of animals is attributed to the growth of this segment. Obesity in dogs and cats can lead to diseases along with reducing their life expectancy. As per a study done by the Association for Pet Obesity Prevention (APOP), it was found that 56% of dogs and nearly 60% of cats are either overweight or obese in 2018.

Regional Growth

With a market value of USD 635.1 million, North America held the highest share in the market in 2019. As reported by APPA, the total expenditure on pet consumables was USD 72.1 billion in 2018. Thus, increasing awareness about pet well-being and rising expenditure on pet care are supplementing the growth of the market in the region.

While, on the other hand, APAC is likely to witness the highest growth from 2020 to 2027. The rise in awareness about pet health and increasing pet adoption are primary factors driving the market growth. Countries such as Australia and India have witnessed significant adoption of pets in the recent past. Moreover, these countries have also increased their expenditure on pets.

Impact of COVID-19

Like many industries, the pet wearables market has also witnessed sluggish growth due to the outbreak of COVID-19. The pandemic has forced companies to either shut down their operations or operate with the minimum workforce. This has adversely affected the production of new wearable devices. Moreover, amid low demand, manufacturers have reduced their spending on research and development.

However, the impact of COVID-19 would be for the short term on the market. Major economies such as the United States, China, and Germany are estimated to recover soon, which will increase the people’s spending on pet care, thereby, driving the market growth.

Pet Wearable Market Share Insights

Owing to the presence of several new and established players, the market is witnessing intense competition. Market players are emphasizing research and development to introduce new products and consolidate their presence in the market. Key players are also focusing on expansions, acquisitions, and collaborations to gain competitive advantages.

Major market participants are trying to introduce a product that can gather information such as distance traveled and calorie burned. These health parameters can be vital for veterinarians in many ways. For example, a wireless dog monitoring device manufactured FitBark collaborated with wearable technology giant Fitbit in 2018. Major players operating in the market are Fitbark, Nuzzle, Intervet Inc., Tractive, Voyce, Datamars, Invisible Fence, and PetPace LLC among others.

Report Scope

Report Attribute


The market size value in 2020

USD 1.8 billion

The revenue forecast in 2027

USD 4.6 billion

Growth Rate

CAGR of 14.3% from 2020 to 2027

The base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million & CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Technology, application, region

Regional scope

North America, Europe, Asia Pacific, Latin America, MEA

Country scope

U.S.; Canada; Germany; U.K.; France; Spain; China; India; Japan; Brazil; Mexico

Key companies profiled

Allflex USA Inc.; Avid Identification Systems, Inc.; Datamars; Fitbark; Garmin Ltd.; Intervet Inc.; Invisible Fence; Konectera Inc.; Nuzzle; PetPace LLC; Tractive; Trovan Ltd.; Whistle Labs, Inc.; Voyce

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Free report customization (equivalent to up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels, and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For this study, Million Insights has segmented the global pet wearable market report based on technology, application, and region:

• Technology Outlook (Revenue, USD Million, 2016 - 2027)
    • RFID
    • GPS
    • Sensors

• Application Outlook (Revenue, USD Million, 2016 - 2027)
    • Identification & Tracking
    • Behavior Monitoring & Control
    • Facilitation, Safety & Security
    • Medical Diagnosis & Treatment

• Regional Outlook (Revenue, USD Million, 2016 - 2027)
    • North America
        • the U.S.
        • Canada
    • Europe
        • Germany
        • the U.K.
        • France
        • Spain
    • The Asia Pacific
        • China
        • India
        • Japan
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa (MEA)

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