The Global Shower Market is subject to witness a substantial growth due to the increasing awareness associated with health and hygiene among the consumers. The recent technological advancement coupled with development of novel products such as smart showers are expected to drive the growth of the market in the upcoming years. Introduction of innovative products by private players offering high performance capability and efficiency followed by aggressive marketing strategies to gain a competitive edge in the market are predicted fuel market growth in the near future. Globally, the market is predicted to grow at CAGR of 8.2% over the forecast period, providing numerous opportunities for market players to invest in research and development of the shower market.
Additionally, rise in the per capita income and increasing living standards in the developing economies, particularly in the Asia Pacific region are expected to drive the growth of shower market over the forecast period. Development of aesthetic showers and adoption of digital techniques such as control panels to monitor hot and cold water supplies and mixing the water are expected to fuel up the growth of shower market in years to come. However, lack of awareness and higher initial cost of these products are anticipated to limit market progress to a certain extent. In addition, use of harmful chemical substances such as sodium lauryl sulfate, dioxane, and parabens are restraining market growth.
Shifting trends towards value added and multi-benefit products, has led to the increasing demand for advanced showering solution such as smart showers and digital showers. Additionally, growing demand for shower bar soap, body wash and shower gels are expected to offer industry players lucrative growth opportunities, in the recent years. Growing popularity of the smart and digital showers among young population are expected to drive market expansion in the near future. Moreover, aggressive marketing strategies adopted by industry players such as celebrity endorsements and promotional activities coupled with organizing various events and awareness campaigns are projected to favor market growth as well.
The shower market is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest technologies personal hygiene sector, increase in health awareness and personal hygiene among general population, and existence of well-established manufacturing sector. Asia-Pacific region is predicted to hold major market share in the shower market with massive growth in forecast period. Countries such as India, China, Japan, South Korea and Singapore are leading the Asia-Pacific market with strong economic growth, increasing per capita income, improved living standards, and significant investment by leading industry players’ results in the potential growth opportunities in the region.
The key players in the shower market are Johnson & Johnson, Inc., L'Oreal S.A., Procter & Gamble Co., Unilever, Inc., Colgate-Palmolive Company Co., Avon Products, Inc., Beiersdorf AG, Este Lauder Companies Inc., Coty, Inc., and Henkel AG & Company, KgaA.
• North America
• Asia Pacific
• Middle East and Africa
• South America
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Key Questions Answered in this Report
• What will the market size be in 2023?
• What are the key factors driving the global Shower market?
• What are the challenges to market growth?
• Who are the key players in the Shower market?
• What are the market opportunities and threats faced by the key players?
Research Support Specialist, USA