With the growth in use of social networking sites, demand for social publishing applications is also on rise. Many applications such as Sprinklr, Twitter, Web client, Hootsuite, Facebook and social dynamx serve as social media platforms for users. Social publishing applications thus help in posting content representing the user which helps in enhancing social image and improving social connectivity.
Social publishing is also known as integration of web content management, web application management and social software management. Social publishing application assists the digital technology and enable a website for user, where users can post and interact with other users within a web based activity. The core use of the social publishing applications allows users such as bloggers, social media publishers and reviewers to link their content with social websites to augment potential users. Commercially, the market value for social publishing applications have entered billion-dollar segment which assures that the market is bound to grow at a significant CAGR for the assessment period.
The key driving factors responsible for the growth of Social Publishing Application Market includes rising number of users on social media platforms and greater emphasis on market and competitive intelligence and growth in spending on analytics. Additionally, growing use of content management systems among large and small users contribute to the growth of Social Publishing Application Industry. Organizations now possess various digital assets due to which companies use social media for employees to keep them connected with company’s updates and news. Content management systems thus help users by posting content in the social media websites to create a digital image. Moreover, a lot new opportunities are anticipated as growth in adoption towards cloud technology and greater inclination towards SMEs.
On the basis of type, the global social publishing application market is segmented into solution and services. Service based platform dominate the segment owing to customer preference. On the basis of services, the global market is segmented into support and maintenance, consulting services and training education. Consulting services are anticipated to dominate the global market owing to rising number of startups. On the basis of applications, the global social publishing application market is segmented into customer segmentation and targeting, multichannel campaign management, competitor benchmarking, customer behavioral analysis and marketing management.
On the basis of deployment models, the global social publishing application market is segmented into on-premise and on-demand. On the basis of verticals, the global Social Publishing Application Industry is segmented into BFSI, Retail, Telecommunications and IT, Utilities, Heavy engineering, transportation and Logistics, government, healthcare and life sciences, media and entertainment & travel and hospitality.
On the basis of geographic segmentation, the global Social Publishing Application Market spans North America, Europe, Asia Pacific, Middle-East and Africa. North America dominates the global market owing to high adoption of advance technologies with a view to extend their capacity and opening facilities. APAC regions are anticipated to follow the trend and is estimated to register a higher rate CAGR owing to adoption towards social media websites and proliferated usage of social media for business objectives. European regions are witnessing slower growth rate owing to slow adoption of technology. The key players in the global social publishing application market offering solutions and services on a global scale are IBM corporation, SAS institute, Oracle corporation Inc, Salesforce and Adobe Systems.
Research Support Specialist, USA