With the growth in the use of social networking sites, demand for social publishing applications is also rising. Many applications such as Sprinklr, Twitter, Web client, Hootsuite, Facebook, and social dynamx serve as social media platforms for users. Social publishing applications thus help in posting content representing the user which helps in enhancing the social image and improving social connectivity.
Social publishing is also known as the integration of web content management, web application management, and social software management. Social publishing application assists digital technology and enables a website for user, where users can post and interact with other users within a web-based activity. The core use of the social publishing applications allows users such as bloggers, social media publishers, and reviewers to link their content with social websites to augment potential users. Commercially, the market value for social publishing applications has entered a billion-dollar segment which assures that the market is bound to grow at a significant CAGR for the assessment period.
The key driving factors responsible for the growth of the Social Publishing Application Market include a rising number of users on social media platforms and greater emphasis on market and competitive intelligence and growth in spending on analytics. Additionally, the growing use of content management systems among large and small users contributes to the growth of the Social Publishing Application Industry. Organizations now possess various digital assets due to which companies use social media for employees to keep them connected with the company’s updates and news. Content management systems thus help users by posting content on social media websites to create a digital image. Moreover, a lot of new opportunities are anticipated as growth in adoption towards cloud technology and greater inclination towards SMEs.
Based on type, the global social publishing application market is segmented into solutions and services. Service-based platforms dominate the segment owing to customer preference. Based on services, the global market is segmented into support and maintenance, consulting services, and training education. Consulting services are anticipated to dominate the global market owing to the rising number of startups. Based on applications, the global social publishing application market is segmented into customer segmentation and targeting, multichannel campaign management, competitor benchmarking, customer behavioral analysis, and marketing management.
Based on deployment models, the global social publishing application market is segmented into on-premise and on-demand. Based on verticals, the global Social Publishing Application Industry is segmented into BFSI, Retail, Telecommunications and IT, Utilities, Heavy engineering, transportation and logistics, government, healthcare, and life sciences, media, and entertainment & travel and hospitality.
Based on geographic segmentation, the global Social Publishing Application Market spans North America, Europe, Asia Pacific, the Middle East, and Africa. North America dominates the global market owing to the high adoption of advanced technologies to extend their capacity and opening facilities. APAC regions are anticipated to follow the trend and are estimated to register a higher rate CAGR owing to adoption towards social media websites and proliferated usage of social media for business objectives. European regions are witnessing a slower growth rate owing to the slow adoption of technology. The key players in the global social publishing application market offering solutions and services on a global scale are IBM corporation, SAS institute, Oracle corporation Inc, Salesforce, and Adobe Systems.
Research Support Specialist, USA
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