The global sports drink market size is estimated at USD 22.37 Billion, in 2018 and is expected to grow at a CAGR of 4.3 % over the forecasted period, 2019 to 2025. Sports drink helps athletes to replace energy, water before or after competition. Increasing demand for sports drinks among individuals associated with physical activities is majorly driving the growth of this market.
In the U.S., this market is projected growth at substantial rate growing at a CAGR of 7.8% from, 2019 to 2025. Due to presence of key market players such as PowerAde, Gatorade, and BodyArmor, this region is expected to boost the growth over the forecast period. It is observed that around 40% female and 60.0% male population consume sports drink in the U.S.
Growing number of sports enthusiasts and rising number of professional athletes in developing countries are some major factor to drive the market growth. In addition, increasing awareness about physical fitness, rising number of health clubs and fitness centers are anticipated to fuel the market growth. Key players are majorly focusing on expanding their product line with new flavors which provide multiple health benefits. They are targeting different age groups due to the increasing popularity of this drink among adults and teenagers.
Consumers are shifting towards organic and natural products due to the increasing awareness about the side effects of these drinks, which is expected to hinder the sports drink market growth. However, some key players are coming up with sports drink that are made of natural ingredients, this is anticipated to provide traction to the market growth over the next few years.
By product, the market is divided into hypertonic, isotonic, and hypotonic. This segment is categorized by concentration of sugar and salt in drinks in proportion to sugar and salt content in human body. Isotonic drinks include same amount of salt and sugar as contain by human body. However, hypotonic contain lower concentration and hypertonic contains higher concentration. The isotonic segment accounted for the largest share, in 2018 and estimated to reach USD 11.9 billion, by 2025.The hypertonic product segment is projected to grow with highest CAGR of 4.6% from 2019-2025.
By distribution channel, the sports drink industry is bifurcated into retail and supermarkets, and online platform. Among distribution channel, retail and supermarket is estimated to dominate the market with largest market share due to convenience for cost comparison of products with several retail shops. Consumers prefer bulk purchase from supermarket and hypermarket due to the rising spending capacity on healthy products, thereby expected to boost this segment growth. Online platform is also expected to boom the market growth during the forecast period due to the increasing influence of the internet via smart devices.
North America held the largest market share of 40.3% in terms of revenue, in 2018 and expected to dominate the market over the forecast period, owing to growing concern about health and the growing trend of towards becoming more athletic. Owing to rapidly changing lifestyle, consumers are shifting towards healthy and nutritional food, thereby expected to surge market demand.
In Europe, Germany occupied major market share due to increasing disposable income. Emerging countries such as India and China are expected to grow with huge potential due to the presence of large percentage in the millennial age group.
The top players include in this market are Coca-Cola and PepsiCo. Gatorade the brand of PepsiCo and PowerAde of Coca-Cola are popular due to their large product range. Other players include in this market are Pocari, Sportade, 100Plus, and Lucozade.
|
Attribute |
Details |
|
Base year for estimation |
2018 |
|
Actual estimates/Historical data |
2015 - 2017 |
|
Forecast period |
2019 - 2025 |
|
Market representation |
Revenue in USD Billion and CAGR from 2019 to 2025 |
|
Regional scope |
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa |
|
Country scope |
U.S., Germany, China, Brazil, South Africa |
|
Report coverage |
Revenue forecast, company share, competitive landscape, and growth factors and trends |
|
15% free customization scope (equivalent to 5 analyst working days) |
If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization |
This report forecasts revenue growth at global, regional, and country levels, and provides an analysis on latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Million Insights has segmented the global sports drink market report based on product, distribution channel, and region:
• Product Outlook (Revenue, USD Billion, 2015 - 2025)
• Hypotonic
• Hypertonic
• Isotonic
• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
• Retail & Supermarkets
• Online Platform
• Regional Outlook (Revenue, USD Billion, 2015 - 2025)
• North America
• U.S.
• Europe
• Germany
• Asia Pacific
• China
• Central & South America
• Brazil
• Middle East & Africa
• South Africa
Research Support Specialist, USA