The global sports nutrition market size is projected to reach USD 82.3 billion by 2030 at a CAGR of 8.5%. The rising health awareness among the global population, especially among bodybuilders and sportspersons, aspiring for a healthier lifestyle is a driving factor for the sports nutrition market. Health and well-being awareness have been pivotal for driving the consumer trends and thereby strengthening the overall market.
The benefits offered by sports nutrition products include stimulated recovery between workouts and events, favorable gains while training, achievement, and maintenance of required body weight, consistency in performance, and reduced risk of injury. Athletes adopting a mixture of various sports nutrition is significantly advantageous for market growth. In addition, the development of sports nutrition products using organic ingredients is gaining significant attention in the market owing to the rising demand for the use of quality ingredients in sports nutrition products.
The COVID-19 pandemic has influenced the market positively due to the rising health consciousness among the global population. Furthermore, the availability of a variety of products in the sports nutrition market like powders, ready-to-drink, bars, gummies, soft gels, and tablets, helps stimulate the market growth. Gravitating towards a healthier lifestyle, consumers now have easy access to these products through a variety of distribution channels like online stores, small retail stores, grocery stores, specialty stores, and fitness institutes. Additionally, initiatives adopted by governments that promote high engagement in gyms and health centers, and sports-related activities encourage the growth of the sports nutrition market globally.
One major drawback for the sports nutrition market is the limited adoption of the products due to the negative perception of their side effects which may restrain the market growth. However, the major market players are engaging in new product developments, adopting strategies like collaborations, merging, and acquisitions, and focusing on marketing activities and advertising campaigns, which is driving the market growth. For instance, in July 2021, Science in Sports launched Beta Fuel for carbohydrate fueling, the product range of which include drink powder, gel, and chew bar.
Research Support Specialist, USA
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