The global Unified Communication Market is expected to witness a substantial growth due to the rising demand for mobility and portability services during multiple business processes, thus allowing multitasking and convenience. Unified communication technology is responsible for establishing simultaneous connections among various communication devices located at remote locations. Globally, the unified communications industry is predicted to grow at a moderate CAGR in the forecast period, providing numerous opportunities for market players to invest for research and development in the market.
Rise in adoption of unified communication (UC) systems in the domestic as well as international call centers, is expected to double market avenues over the forecast period. Growing popularity of unified communication (UC) systems among domestic as well as internationals call centers is credited to higher productivity levels among employees and interactive communication with clients. Increasing demand for various businesses is anticipated to boost growth of the unified communications market over the forecast period. Unified communication (UC) systems provides customers with advantages such as email services, instant messaging, web-conferencing, online webinars, and sharing of multiple devices on a single platform.
Employers, in present times are more favorable towards adoption of cost-cutting strategies such as work from home and bring your own device (BYOD) policies, thus reducing the need for excess of office space. Due to such policies and flexible work routines, employees are more likely to prioritize use of the unified communication (UC) system to eliminate any external disturbances during important work related calls and communication.
These factors coupled with high-level of efficiency while performing office-related tasks are expected to fuel growth of the unified communication industry in the years to come. High-end demand for real time communication services such as Web Real Time-Communication (WebRTC) solutions and Unified Communication as a Service (UCaaS) to overcome challenges of synchronous processes of geographically dispersed units is expected to favor market growth over the forecast period.
Unified communications (UC) is termed as a marketing technique that involves integration of various business communication solutions including instant messaging applications, video & audio calling, web conferencing, fixed mobile convergence (FMC) system, and data sharing.
The unified communication services also offer desktop sharing, call monitoring and speech recognition with non-real-time communication services like integrated voice mails, and e-mail as well. Unified communications (UC) system is set of communication devices that allows a reliable and unified user interface. Interactive and unified user interface is one of the prominent factors driving demand of the unified communication technology, in the past few years.
The unified communication market is broadly categorized into four major segments based on the application type such as enterprises sector, education sector, government sector and healthcare industry. The enterprises application segment is growing rapidly in the with substantial revenue generation in the last few years.
Growing popularity of unified communication system in the enterprises application segment is attributed to the rising number of application in UCaaS (unified communication as a service) among enterprises for integrating several communication applications. The education segment has also witnessed substantial growth owing to the capability of UC system to improve operational efficiency and productivity.
The unified communications industry is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North America has shown major growth in recent years owing to the rise in the implementation of latest technologies in enterprise sector, surge in number of research & development activities in the region and existence of well-established IT infrastructure.
Asia-Pacific region is estimated to hold major share in the unified communications market with massive growth in forecast period. Countries such as India, China, Japan and Singapore are leading the Asia-Pacific market with favorable governmental policies and reforms, substantial infrastructural development, and significant investment by leading industry players considering potential growth opportunities in the region. The key players in the unified communication industry are Cisco Systems Inc., Microsoft Coro., IBM Corp., Verizon Communications Inc., and Polycom Inc.
Unified Communications Product Outlook (Revenue, USD Billion, 2012 - 2024)
Unified Communications Application Outlook (Revenue, USD Billion, 2012 - 2024)
Unified Communications Regional Outlook (Revenue, USD Billion, 2012 - 2024)
• North America
• Asia Pacific
• South America
•Middle East and Africa (MEA)
Research Support Specialist, USA