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Women’s Health App Market Analysis Report By Type, By Region And Segment Forecasts From 2021 To 2028

Report ID: MN17619437  |  Published: September 2021  |  No of Pages: 80
Format: Electronic (PDF)  |  Industry: Healthcare IT


The global women’s health app market was prized by USD 2.3 billion in 2020. It is estimated to witness 19.0% CAGR from 2021 to 2028.


The greater infiltration of smart phones along with the increasing frequency of targeted sicknesses is estimated to power the enlargement of the market for women’s health app.

Intake of alcohol, alterations in nutritional behavior along with nervous tension is the input factors, accountable for hormonal imbalance between women. Women are vulnerable to several ailments, mostly later menopause, for example fibromyalgia, menstrual disorders, anemia, depression, obesity, and Osteoarthritis (OA).

US womens health app market

By means of a rising occurrences of obesity, along with age, the rate of Osteoarthritis (OA) is expected to increase. Consistent with United Nations, almost 10% to 15% of the entire adults, having age more than 60years, contain a few amount of Osteoarthritis (OA), and the circumstances is extra common in women.

As a result of better accesses to internet within the regions, infiltration of smart phones in Africa and Arab nations enlarged by double, amid 2013 and 2015. This was stated by United Nations’ International Telecommunication Union.

Additionally, Asia Pacific is measured as the highest rising smart phone market, which comprises approximately two-thirds of 860 million, global populace. The increasing acceptance of smart phones via customers adds to the increase of diverse mobile functions in the market for women’s health app.

The major companies are concentrating on the modernization of their apps, to incorporate the evaluation of the most recent factors in addition to their influence on women’s physical condition.

Type Insights

The menstrual health section held the major, 37.0% revenue share and led the market for women’s health app; in 2020.The section is estimated to lead the market, during the forecast period. On the basis of type the market is subdivided in to sickness administration, tracking as well as postpartum care, menstrual health, menopause, pregnancy, health & nourishment plus others.

COVID-19 women’s health app market impact: 19.0% growth from 2019 to 2020

Pandemic Impact

Post COVID Outlook

The pandemic limited hospital and physician visits for pregnant and women undergoing fertility treatments. This led to an increase in the use of virtual care and self-care via women’s health apps.

The pandemic is expected to create more self-awareness and self-care among women especially working-class women. This is expected to increase users for health tracking apps around the world.

Fitness and nutrition apps witnessed a significant increase in users as people around the world focused on improving their immunity and physical health.

As the healthcare system moves towards digital and virtual care, health apps and digital platforms are expected to play a major role in improving women’s health management in the coming years.

Menstrual health apps assists in following ovulation along with directing women those are scheduling to evade pregnancy or conceive. As a result of greater global acceptance of menstrual health apps together with the addition of new features and products by major companies, the section possess a large share. In June2019, Apple Inc. added software for following menstrual cycle named as “Cycle Tracker”. This is well matched with Apple’s Health App on the forthcoming iOS 13 with Watch OS 6 update.

Regional Insights

Due to the rising acceptance of mobile health apps, used for following health, menstrual cycles and pregnancy together with increasing government attention for decreasing healthcare expenditure, North America held the major, 40.0% revenue share and led the global market for women’s health app, in 2020.

Global womens health app market

The market in Asia Pacific is likely to observe the highest enlargement during the forecast period, because of the augmented demand for the efficient healthcare tools along with a rising accesses to internet plus growth in the infiltration of smart phones.

The inception of the Covid-19 pandemic is harmfully disturbing women’s physical condition. In April 2021, the report published by the University of Chicago Medicine, has described an augmented frequency of Health-related Socioeconomic Risks (HRSRs) together with food safety and interpersonal aggression, linked with a greater percentage of mental fitness problems similar to depression and anxiety. In the U.S., the investigation was done on approximately 3,200 women, having age more than 18 years, during the period of April 10 to April 24, 2020.

On the other hand, the threat of infectivity along with additional challenges linked with going to the healthcare centers is anticipated to give rise to augmented implementation of women’s health app like a substitute, producing the enlargement of the market.


Amid the existence of diverse regional as well as international manufacturing companies, the global market for women’s health app is disjointed. The companies are adopting various strategies to increase their market share such as regional extension in budding markets, partnerships intended for the growth, an increase of product range.

Some of the companies for women’s health app market are:

    • Withings
    • Glow, Inc.
    • Clue
    • Fit bit, Inc.
    • Google Inc.
    • Apple Inc.
    • Flo Health, Inc.

Report Scope

Report Attribute


Market size value in 2021

USD 2.7 billion

Revenue forecast in 2028

USD 8.9 billion

Growth Rate

CAGR of 19.0% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K; Germany; France; Italy; Spain; China; Japan; India; Australia; Brazil; Mexico; South Africa

Key companies profiled

Flo Health, Inc.; Clue; Apple Inc.; Glow, Inc.; Google Inc.; Withings; Fitbit, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. 

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For the purpose of this study, Million Insights has segmented the global women’s health app market report on the basis of type and region:

• Type Outlook (Revenue, USD Million, 2016 - 2028)
    • Fitness & Nutrition
    • Menstrual Health
    • Pregnancy Tracking & Postpartum Care
    • Menopause
    • Disease Management
    • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)
    • North America
        • U.S.
        • Canada
    • Europe
        • U.K.
        • Germany
        • France
        • Italy
        • Spain
    • Asia Pacific
        • China
        • Japan
        • India
        • Australia
    • Latin America
        • Brazil
        • Mexico
    • Middle East & Africa (MEA)
        • South Africa

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