The global in-app advertising market size is estimated to attain USD 226,422.8 million by 2025 and registering CAGR of 19.4% during the forecast period from 2019 to 2025, according to new report by Million Insights. In-app advertising allows advertisers to display several types of advertisements including pop-up videos, banners on mobile applications in order to reach their targeted audience. This market is gaining traction due to growing demand for in-app advertising from retail, entertainment and education industry verticals.
The rising popularity of Consumer-to-Consumer (C2C), Business-to-Business (B2B), and Business-to-Consumer (B2C), e-commerce websites and growing trend of online gaming are other factors expected to drive the in-app advertising market growth. Gaming, shopping, and smartphone messaging are projected to gain significant market shares during the forecast period due to the increasing popularity of mobile-based applications.
In-app advertising is an important marketing channel for marketers, as it offers data tracking as well as user targeting features. In addition, it helps advertisers to reach customers and capture their attention accurately through advertisements on mobile devices. Further, advertisers can access user’s locations to ensure that they are targeting users at the right time and place. Smartphone users spend their time majorly on gaming, messaging, video/voice calls, and ticket booking. Therefore, in-app advertising can be easily integrated with such applications to attract targeted customers.
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Further key findings from the report suggest:
• Among applications, the messaging segment is projected to gain traction due to factors like price discounts, rising consumer preference and better offers.
• Based on platform, the Android is anticipated to emerge as fastest-growing segment over the forecast period due to growing adoption of smartphones in developing regions such as Asia Pacific.
• North America is projected to dominate the market and account USD 65,617.3 million by 2025. On the other hand, Asia Pacific is projected to grow with the highest CAGR during the forecast period.
• Google AdMob; BYYD Inc.; Flurry, Inc.; Tapjoy, Inc.; Glispa GmbH; Tune, Inc.; Amobee, Inc.; InMobi; Chartboost; and One by AOL are key market players included in this market.
Million Insights has segmented the global in-app advertising market on the basis of type, platform, application and region:
In-app Advertising Type Outlook (Revenue, USD Million, 2014 - 2025)
• Banner Ads
• Interstitial Ads
• Rich Media Ads
• Video Ads
• Native Ads
In-app Advertising Platform Outlook (Revenue, USD Million; 2014 - 2025)
In-app Advertising Application Outlook (Revenue, USD Million; 2014 - 2025)
• Online Shopping
• Payment & Ticketing
In-app Advertising Regional Outlook (Revenue, USD Million, 2014 - 2025)
• North America
• Asia Pacific
• Latin America
• Middle East & Africa