The global Pay TV Market size is expected to value at USD 254.77 billion by 2025. The market is subject to witness a substantial growth due to the increasing penetration of modern technologies such as Internet Protocol Television (IPTV) across the globe. Increasing focus towards adoption of the cost-effective delivery solution such as High Definition (HD) content by various service operators across the globe is expected to fuel the growth of pay TV industry in the upcoming years.
However, shifting preference of consumers towards Over The Top (OTT) services is anticipated to hamper market growth to a certain extent. Additionally, increase in availability of high-speed internet services at lower prices are restraining market progress as well. Globally, the pay TV market is predicted to grow at CAGR of 2.1% in forecast period providing numerous opportunities for market players to invest in research and development in the pay TV industry.
Yet, increasing number of content owners and service operators are incorporating various OTT packages as a subsidy services for pay TV distribution in the market. Such factors are expected to sustain the market growth in near future. For example, HBO is integrating OTT services such as HBO in order to complement pay television services.
Similarly, few of the IPTV operators are also implementing latest delivery architectures, like that of Pay TV Lite, which allows use of a set top box, OTT device, or a gaming console to provide a continuous streaming package for regional broadcast channels over a closed internet protocol network for viewers. Pay TV Lite implements modern streaming techniques, like Apple HTTP online streaming, Microsoft real-time streaming, and Adobe HTTP dynamic streaming, for delivering number of content choices for users.
However, varying preferences in programming expenses for conventional pay TV, decreasing multichannel affordability, and exclusive offers with the purchase of Over The Top (OTT) devices like Chromecast and Amazon Fire TV are negatively affecting market growth to a certain extent. To solve this issue, increasing number of cable TV and Internet Protocol Television (IPTV)service operators are forming partnerships with various Over The Top (OTT) service providers to mutually provide their services to consumers. Additionally, minimum penetration of Over The Top (OTT) services in rural regions and reduced cost of TV sets are expected to sustain market growth over the forecast period.
The Internet Protocol Television (IPTV)subscription services is considered as one of the fastest growing segment in the pay TV market with substantial revenue generation in the last couple of years. The increasing need for real-time streaming television sets, Video on Demand (VOD) services and interactive television is complementing growth of the Internet Protocol Television (IPTV)subscription market segment, in the last few years.
The Internet Protocol Television (IPTV)subscription services offers capability to embed TV with other internet protocol-based services such as high-speed internet access; such factors are considered as key drivers for soaring demand of Internet Protocol Television (IPTV)subscription services.
In addition, rise in number of cable television providers are starting to provide Internet Protocol Television (IPTV)subscription services via existing networks, thus contributing to the success of the market segment. The satellite TV subscription segment has also witnessed substantial growth over the forecast period, thus holding a substantial proportion of the global revenue. The flexibility offered by satellite television is anticipated to play a crucial role in its market dominance.
The pay TV industry is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. European region has shown major growth in recent years owing to the rise in the number of subscribers and existence of well-established broadcast network in the region. Asia-Pacific region is predicted to hold major market share in the pay TV market with massive growth in forecast period.
Countries such as India, China and Indonesia are leading the Asia-Pacific market with increasing penetration of pay television in the rural areas, lack awareness about various digital platforms such as Netflix and Amazon Prime, and significant investment by leading industry players considering potential growth opportunities in the region. The key players in the pay TV industry are DirecTV Co., Comcast Co., British Sky Broadcasting (BSkyB) Co., Charter Communications, Inc., and Foxtel Co.
Pay TV Technology Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 - 2025)
• Cable TV
• Satellite TV
• Internet Protocol Television (IPTV)
Pay TV Regional Outlook (No. of subscribers, Million; Revenue, USD Billion; 2014 - 2025)
• North America
• Asia Pacific
• Latin America
• Middle East & Africa
Research Support Specialist, USA